AI Prompts to Transform Your Email Marketing

It's the instruction you give an AI tool to create content.

Think of it like texting a friend who's helping you write. The clearer you are, the better they can help.

A good prompt tells the AI what you need, who it's for, and what you want readers to do.

Start with your goal. Need a welcome email? Say that.

Then add context about your audience. Are they new subscribers? Longtime customers?

Specify tone and length. "Write 100 words, friendly but professional."

The best prompts include examples of what you want.

Break it into four parts:

1. The task (what you want): "Write a promotional email"
2. The context (who your audience is and what they need): "For small business owners announcing a 20% discount"
3. The format (email, subject line, sequence),: "150 words maximum"
4. The constraints (length, tone, specific elements to include or avoid): "Friendly tone, single clear CTA"

For example:

Bad prompt: "Write a promotional email"

Good prompt: "Write a 150-word email for small business owners announcing 20% off email marketing software. Friendly but professional. One clear CTA."

Tools like Midjourney and DALL-E create images from text descriptions.

Describe exactly what you want: subject, style, lighting, mood.

For example: "Create a 600x400px header image. Laptop on clean desk with morning coffee. Bright natural lighting. Minimalist style."

Tell it to skip the marketing speak.

Ask for contractions. Varied sentence length. Conversational tone.

Instead of "write professionally," try "write like you're emailing a friend about this product."

Request specific examples instead of vague benefits.

And always review the output. AI is a starting point, not a finish line.