Email marketing that gets delivered, gets opened, and gets results

Email marketing is a digital marketing channel used by companies and individuals to communicate with their subscribers. Email marketing is used to inform their subscribers about new products and promotions, to share content, get feedback, and to build an audience.

Email marketing is a very effective marketing channel. Email marketing is the only channel where you can reach 100% of your audience, making this channel more effective than social media. Companies see an average return on investment of $36 for every $1 spent on email marketing.

An email marketing service provider (or ESP) is a software company that provides the features and backend support required for email marketers to grow their lists and create and send emails to their subscribers.

Email marketing is important because it lets you “own your audience,” rather than having to rely on another platform’s algorithm to decide if your audience will see your messages. Email marketing also reaches almost everyone online: 4.3 billion people have an email account.

Email marketing is also one of the most effective ways to build an audience and grow a business. Companies see an average return on investment of $36 for every $1 spent on email marketing.

Email marketing software lets people create, send, and track emails sent to a list of subscribers who have opted-in to receive that person or brand’s email messages.

The cost of email marketing varies depending on your list size, and with some email service providers, the frequency you send emails. There are free plans available but these free plans have limited features. Free plans will also be limited to how many subscribers you can have on your list before you have to switch over to a paid plan.

For example, with an email list of 500 subscribers, and to get every email marketing feature, you can pay anywhere from $19 to over $50 a month.

To get started with email marketing, follow these five simple steps:

1. Choose an email marketing service provider (ESP) that has the support and email marketing features you need to be successful.
2. Decide what your goals are for your email marketing, and how you plan to achieve those goals.
3. Create your email templates, or save time by choosing a pre-built email template and customize it for your brand.
4. Start an email list by adding a sign up form to your social media pages and/or your website. Then research other strategies to grow your email list.
5. Create a welcome email to onboard new subscribers and introduce them to your work.