Who opened (or didn't open) a specific message.
Who clicked a certain link in a specific email.
What products they bought and how much they spent.
What pages subscribers visited on your website.
Location or region based on IP address.
Sign Up Form
Custom information collected at sign up like age & gender.
With the Sign Up Form Builder, it's easy to request specific information (name, email and up to 25 other fields) from your prospects and use that to segment once they're on your list.
Personalized email marketing
Segment your list based on reader activity for higher profitability.
Your subscribers are unique - treat them that way! Segmenting ensures they only receive content that is relevant to their needs. As a result, you have more engaged readers, better click-through rates and more sales.