Ethical, responsible email campaigns start with permission.
At AWeber, we believe that all successful email marketing starts with permission. (It doesn't end there, but it starts there.)
Permission leads to better email deliverability and ultimately, better results from your email marketing.
Our customers use AWeber to email subscribers who sign up to their email lists directly. Usually, that happens on our customers' websites. We allow customers to upload subscribers, but only if those subscribers have granted permission.
Businesses can't buy email lists and use them with our service. (Buying email lists is a terrible idea, anyway.)
We also believe strongly in confirming subscribers' interest in signing up. This means that when someone is added to your list, the first email you send them asks them to click a link to activate their subscription, also known as Confirmed Opt-in. Opt-in email marketing helps you continue to reach subscribers' inboxes.
We're passionate about permission and opt-in email marketing!
Here are a few of the many articles we've written about it:
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