Email marketing that helps small businesses grow faster with less work

AWeber is an email marketing platform that empowers small businesses to rapidly grow their audience, build stronger customer relationships, and boost sales through powerful email campaigns and smart automation tools.

AWeber provides everything a small business needs to succeed with email marketing, including easy-to-use email builders, smart automation workflows, AI writing tools, effective landing page builders, customizable signup forms, subscriber segmentation, and seamless integrations with popular business apps. Plus, our Done-For-You service delivers a complete, professional setup in 7 days.

Anyone who needs a simple, powerful way to build a list, send professional emails, and automate follow-ups—especially small businesses, coaches, course creators, ecommerce shops, affiliate marketers, nonprofits, and agencies looking for reliable email marketing without complexity.

Email marketing is a digital marketing channel used by companies and individuals to communicate with their subscribers. Email marketing is used to inform their subscribers about new products and promotions, to share content, get feedback, and to build an audience.

Email marketing is one of the most effective marketing channels, offering a high return on investment of $36 for every $1 spent. It’s more direct and reliable than social media, helping businesses reach their audience without relying on algorithms. It’s the only channel where you can reach 100% of your audience.

An email marketing service provider (ESP) is a platform that helps businesses create, send, and manage email campaigns. It includes tools for building email lists, designing emails, automating messages, and tracking performance—all in one place.

Email marketing is important because it gives businesses direct access to their audience’s inbox. It helps you stay top-of-mind, drive traffic, increase sales, and build lasting customer relationships—without worrying about social media reach or ad costs.

Email marketing software lets people create, send, and track emails sent to a list of subscribers who have opted-in to receive that person or brand’s email messages.

The cost of email marketing varies depending on your list size and, with some email service providers, the frequency you send emails. There are free plans available, but these have limited features and restrict how many subscribers you can have before requiring an upgrade to a paid plan.

For example, with an email list of 500 subscribers and access to full email marketing features, you can pay anywhere from $15 to over $50 a month depending on the provider. AWeber's plans start at $15/month and vary by subscriber count, with a 14-day free trial available.

To get started with email marketing, follow these five simple steps:

1. Choose an email marketing service provider (ESP) that has the support and email marketing features you need to be successful.
2. Decide what your goals are for your email marketing, and how you plan to achieve those goals.
3. Create your email templates, or save time by choosing a pre-built email template and customize it for your brand.
4. Start an email list by adding a sign up form to your social media pages and/or your website. Then research other strategies to grow your email list.
5. Create a welcome email to onboard new subscribers and introduce them to your work.