She's a realtor from Philadelphia who is using email marketing to build meaningful customer relationships.
Here's how email changed the way she cultivated relationships.
Before an open house in Queen Village, Taylor created a new email list and a simple autoresponder series using AWeber. That allowed her to send a series of emails over a few weeks, so she didn’t have to carve time out of her busy schedule to follow up with every interested home seller/buyer she met. (And oh, the time she saved!)
On Taylor’s email sign up form, she wrote: Everything You Wanted To Know About Queen Village — Sign Up and Learn Today.
Taylor even used AWeber's iPad app to collect submissions. Say goodbye to pen and paper lists.
She tripled subscribers compared to the old lists, and her first email had a 95 percent open rate and 80 percent click rate. Plus, she made stronger connections with prospective home buyers and sellers. (That’s a very good thing.)
So if you're tired of giving away stacks of business cards and never hearing back from anyone, it's time for email marketing.
This way, when someone signs up to your email list, you'll have the opportunity to connect with them for the long-term.
5 Steps to Start Sending Emails like Taylor
Your audience could use more relevant, timely emails.
Your chance to stand out in the inbox is now.
1. Sign Up
To start sending awesome email campaigns, you'll need an email service provider. Get started with AWeber today and try us free for 30 days. Why do we recommend ourselves? Because our entire team is dedicated to help you succeed.
2. Create a List
Once you sign up, you'll create your first list of subscribers. You can create as many lists as you want — one for home buyers, one for home sellers, one for your blog or website. Call or live chat with us — we can help you strategize.
4. Send an Email
Set up your first follow up message and watch them send automatically to your new subscribers! Have updates on your next podcast or a new blog post, or want to share some relevant tips & tricks — send a one-time broadcast message to one or more relevant lists.
5. Build Relationships
You now have direct access to inspire, connect, educate, and inform your subscribers. Use this power wisely, never spam, and start to build meaningful relationships that will fuel your business. (That's a lot of pressure! Up to the challenge?)
Our Gift to You: The Email Marketing for Realtors Toolkit
Not sure where to start? Don't worry, we’ve got your back.
In this free toolkit, you’ll get access to a 19-page PDF guide, containing information to help you get started and succeed with email marketing. Not sure what to write? You’ll also receive editable templates for creating and sending emails.Download the Free Toolkit Now