Author: Justin Premick

< Back to all posts

Tell A Friend Forms Are Not Opt-In

By Justin Premick

We’ve been getting a lot of questions this week about Tell a Friend forms due to several large product launches, including Viral Friend Generator, Viral Friend Dominator and TAFPro. We have information in our Knowledge Base about Tell a Friend and why we don’t permit it to be used with AWeber accounts. However, due to the high number of inquiries about this we’re putting it here too, since this is a more prominent part of our site.

Restaurant Marketing: 5 List-Building Ideas

By Justin Premick

In previous articles on restaurant marketing, we floated a number of content ideas for your emails, like sending birthday emails and giving a behind-the-scenes look at your chef and kitchen. The thing is, these ideas (and others that we’ll continue to publish here) don’t do much good if you don’t have any potential diners to send to! Just as with any other business, a restaurant’s email marketing campaign has to start by getting subscribers. So where/how can restaurant owners build their lists?

List-Unsubscribe Header Makes Unsubscribing Easier and More Trustworthy

By Justin Premick

Some people don’t trust unsubscribe links, even from legitimate email senders. Others don’t want to be bothered locating the unsubscribe link in your email. In both cases, recipients may click the “spam” button in order to unsubscribe, raising your spam complaint rates and possibly reducing deliverability. Wouldn’t it be nice if ISPs made unsubscribing easier and more trustworthy for users (at the same time reducing your complaint rate)? One major ISP is already doing so.

Do Buttons Get Clicked More Than Text Links?

By Justin Premick

Many of our readers have already signed up to the live seminar on split testing that we announced last week. But even if you can’t make it, you’re probably interested in learning more about split testing now, right? Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests. Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.

3 Affiliate Email Marketing Ideas

By Justin Premick

There are many ways affiliate marketers can effectively marketing themselves, but email is often overlooked. Here are some ways affiliates can more successfully market by email.