When the governor of Pennsylvania closed all gyms due to COVID-19, it affected the livelihood of gym instructors and the wellbeing of their students.
Zumba instructor Alycia McFarlin created a plan to offer online Zumba classes so she could still connect with her students. The AWeber Landing Page Builder allowed McFarlin to promote and offer her zumba class online. In less than 10 minutes, she created a landing page to promote her online class.
“Landing pages have definitely been huge for me during this time.”
The top priority for McFarlin in creating the online classes is connecting with her students and providing a supportive community, so she kept the cost of her online workouts as low as $6 a class. Her online workouts helped her reach even more students than her in-person classes. Plus, she discovered that her online classes are 200% more profitable. When you work at a gym as a Zumba instructor, most often, you are paid an hourly rate. Instructors get paid the same if three people show up or thirty.
McFarlin was already using AWeber for her email communications. She wanted a landing page tool that seamlessly integrated with her AWeber account and would allow her to quickly create beautiful landing pages without writing any code. The AWeber Landing Page fit her requirements perfectly. Plus, it was free inside her AWeber account!
“With the AWeber Landing Page Builder, I was able to create a page in under ten-minutes that fit my style and personality, and included all the information that people would need. It allows me to communicate with people, gauge interest, and mold this online business into whatever it becomes.”
McFarlin is a licensed Zumba Instructor with classes in Perkasie and Harleysville, Pennsylvania.
Every Zumba with Alycia class is designed with modifications and fitness variations to cater to all participants from beginner to expert.
She promotes her online class on her Facebook business page. Her Facebook business page includes a button that links to her AWeber landing page. The Zumba with Alycia landing page consists of a preview video, links to her schedule, how to become a member, and information about purchasing individual classes.
McFarlin is also a UX designer right here at AWeber. As a UX designer, her primary focus is to make sure AWeber is easy to use.
“I incorporate customer feedback before, after, and during most product releases to make sure our customers have a strong voice in the features that we develop.”
McFarlin’s favorite feature right now is landing pages. The landing page feature includes all the options she needs to run her business — Facebook pixels IDs, Google Analytics, tags, and video. Plus, her AWeber landing pages seamlessly integrate with the rest of her AWeber account.
“Once I had all my images and knew what I wanted to have on the page, it probably took me 10-minutes to get it up and running. It was a quick way for me to communicate what I am doing, teach people how to sign up, and give them a video sneak peek into the online class."
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