As a non-profit, the Fisher Center for Alzheimer's Research Foundation says an email address is invaluable because it provides a direct line of access to donors and subscribers. Building and maintaining a healthy email list is imperative to communicate medical breakthroughs as well as raise funds for research to find a cure for Alzheimer's Disease.
Using AWeber's solution, the foundation experienced a 500% increase in the number of subscribers on its email list.
The Fisher Center used tags and segmenting to keep their subscriber list current with the date of donations so they could personalize their outreach. But there are many different ways you can use tags and segmenting to trigger automated campaigns or help you group subscribers for more targeted content depending on your business.
When you combine a tag with segmenting in AWeber's powerfully-simple automation platform, you can make sure your audience always receives the most personalized and relevant information.
AWeber's subscriber management tools help ensure your subscriber list always is current with tags identifying their most recent action, purchase, or donation. Tags allows you to add a personal touch in your email, thanking them for joining, a donation, or purchase. The tag also serves as a reminder of how they connected with you so you can follow up with them in the future.
Creating a segment is a great way to ensure you're delivering personalized content based on your audience's interest or an action they've taken. Rather than manually setting search criteria every time you send an email to a particular audience, if you create a segment, you can use that segment whenever you're trying to reach that specific audience.
If you're a content creator, selling a product online, or non-profit organization, tags and segmenting are an awesome way to help you automate easily, have more control over those automations, and make it easier to gain insight into your audience.
Philanthropists Zachary Fisher and David Rockefeller joined forces to establish the Fisher Center for Alzheimer's Research Foundation to fund research into the cause, care, and cure of Alzheimer's Disease and create much-needed educational programs. The Center opened shortly after Fisher's wife Elizabeth was diagnosed with Alzheimer's Disease. More than five million people have Alzheimer's today, and by 2050 that number is expected to triple. The Center houses the largest laboratory in the United States involved in Alzheimer's research. 90% of all donations go directly to research and programs.
As a non-profit, the foundation needed an email marketing solution to help them communicate with their members and donors. The majority of people who donate have been affected by the disease one way or another. Email marketing allows the foundation to build awareness of their essential work, both research and programs, as well as create a channel for donations to fund their vital work.
AWeber's powerfully-simple email marketing solution provided the necessary tools to help them grow their audience seamlessly and deliver amazing-looking emails to their members and donors.
The Fisher Center for Alzheimer's Research Foundation structures their emails based on past and current communications, targeting specific emails to specific people. Tagging and segmenting their audience is essential so they can provide the most relevant communications.
"The subscriber management features in AWeber are huge for us. In the past, I couldn't tag people we already had in our list. Now I can. I used it last week to tag donors with the year of their donations."
-Jerry Louis, Web Developer & Graphic Designer
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