Fable and Folly recently switched almost all patron communications to AWeber when they noticed less than 1% of their Patreon supporters viewed their content.
"The shift to use AWeber to deliver our Patreon perk emails resulted in 100% open rates on our $10/month tier and 50% open rates at our $5/month tier. And we could use tag automation to deliver them," Howard said.
Fable and Folly will still release content on Patreon but use AWeber to notify patrons of new releases.
A tag is actually fairly simple, straightforward and awesome. It's a keyword or phrase that is associated with a specific product, service, or action. When you combine a tag with AWeber’s powerfully-simple automation platform it transforms a tag into an amazing piece of technology that lets you do all kinds of cool things.
Fable and Folly used tags to automate campaigns to deliver personalized podcast episodes with different plot twists. But there are many different ways you can use tags to trigger automated campaigns or help you group subscribers together for more targeted content depending on your business.
If you have multiple products or pieces of content, you can tag the subscriber based on the page they visited or the sign-up form they filled out. The tag will then automate campaigns to send them relevant product information or content.
You can assign subscribers a tag based on their purchase or an abandoned cart. Automated campaigns can easily be set up to send relevant content that your audience will find engaging when a tag is applied.
Keep your subscriber list current by adding tags when a new or existing subscriber donates. The tag allows you to add a personal touch in your email, thanking them for their recent donation, as well as a reminder when you need to reach out to them for a donation the following year.
If you’re a content creator, selling a product online, or non-profit organization, tags are an awesome way to help you automate easily, have more control over those automations, and make it easier to gain insight into your audience.
Fable and Folly Productions creates audio fiction podcasts. Civilized, their latest production, a completely improvised dark comedy sci-fi podcast, is delivered through email. How the story unfolds is entirely dependent on the choices that the listener makes in a choose-your-own-adventure-style audio fiction story. Every morning, fans receive an interstellar email with a new audio file and a new option to select. Civilized is entirely listener funded through Patreon, and patrons get exclusive access to bonus episodes and early access to new content.
Building the Civilized interactive experience required Fable and Folly to move from Mailchimp to a new email service provider that could accommodate trigger-based automations.
"Choosing to work with AWeber was a no-brainer. Their platform allowed us to weave 23 fully-produced minisodes into an amazing interactive experience. The move to AWeber was seamless, and AWeber's platform helped combine audio, graphic design, and written media to bring Fable and Folly's storytelling to a whole new level," said producer Sean Howard.
The biggest challenge for most podcasters is getting attention. More players with big budgets are entering the space, so independent producers need the best tools available to build an audience.
"The automated Campaign feature, when combined with automations and tags, allows our email subscribers to play a role as an antagonist in the story using meta tags," Howard said.
AWeber's email marketing platform allows Fable and Folly to stand out and to connect with their listeners.
No need to dig around for your credit card here. Get industry-leading tools at no cost to you — ever. You're one step closer to marketing success when you sign up for AWeber Free today.
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