Free video course

Email List Growth Blueprint

Learn how to grow your email list in less than 4 hours with step-by-step, expert guidance in six short and simple lessons.

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Time to complete:

4 hours

What you'll need:

A website

Get more leads with two essential list growth tools.

By the end of this course, you’ll have researched, created and launched two of the most important elements for list growth: your lead magnet and email sign up form.

Two list growth tools examples
The sign up form you build during this course will help you:
  • Turn casual website visitors into email subscribers
  • Attract the attention of site viewers
  • Share the benefits of joining your list
  • Get more customers
The lead magnet you create will:
  • Give people a reason to join your list
  • Make subscribers excited about signing up
  • Build trust with your audience
  • Help increase email engagement for your list

Enroll in this easy course for free and build your own list growth blueprint.

Enroll in the course now

The course curriculum

The six lessons in this course are self-paced. You can complete them all at once or choose to spread them out over six days or more. Here’s what you’ll learn in each lesson:

Lesson one:

Audience research and the lead magnet

Learn the number one way to make your incentive a success. Complete audience research and choose a topic for your lead magnet.

Lesson two:

Choosing a format for your lead magnet

This lesson will show you the different type of lead magnet formats and how you can choose the best one to get more email marketing leads.

Lesson three:

The start-to-finish plan for creating your lead magnet

Create and launch your lead magnet with expert advice and easy-to-use tools. And get writing tips to guide you along the way.

Lesson four:

Selecting your sign up form

In this lesson, learn the ins and outs of the seven most-popular form types and determine which type will help you reach your list growth goals.

Lesson five:

Sign up form tools that work for you

The best sign up platforms for growing your email list and how to choose one that fits your needs.

Lesson six:

Copywriting and design strategies to make your sign up form convert

Get simple optimization hacks to create a sign up form that will grab people’s attention and get them to subscribe.

Email List Growth Blueprint Course

Everything you need to grow. All in one course.

Building your form and lead magnet doesn’t need to be a chore or take weeks or months. This course gives you the email growth hacking tools you need to quickly and effectively create them. Here’s what’s included:

Six video lessons

These videos are packed with valuable content. All under 10 minutes in length, you can watch them all at once or while you drink your morning cup of coffee.

Simple homework

Each lesson comes with easy-to-follow homework that’ll help you apply what you’ve learned and create the list growth tools you need.


To make your homework even more simple, you’ll get worksheets to guide you through each step. The worksheets will expand on topics learned in class and help you apply them.

Lesson resources

Confused on a certain topic? Ready to devour even more great information? The lesson resources will help you master the topics you’re feeling unsure about and dive into more advanced ones if you’re ready.

Enroll in this easy course for free and build your own list growth blueprint.

Enroll in the course now
Liz Willits - Email List Growth Blueprint Instructor

Meet the instructor

Liz Willits
Content Marketing Specialist

I lead AWeber’s sign up form strategy, so I spend quite a bit of time split testing forms, creating incentives and building AWeber’s email list. Through this experience, I’ve learned firsthand how to get more people to subscribe to your email list. Beyond list growth, I spend my time organizing promotional campaigns, hosting webinars, writing and editing content and optimizing our email marketing strategy.