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Lifecycle marketing for coaches & courses

Every lead followed up, nurtured and booked. Automatically.

Free-download delivery, a nurture series and a launch sequence, ready to switch on for coaches, consultants and course creators. Change any line so it sounds like you. Runs while you coach.

Start free → Set it up for me, $79

4.9 out of 5 stars 4.9/5 stars from 2,055 Google reviews

Email campaigns Automations Signup forms Landing pages Segments Reports AI builders Works in ChatGPT
✓ Guide delivered2 seconds after signup
✉ Nurture email 1template, your logo
↗ 3 calls bookedfrom one email
9:41●●●
NC Northline Coaching[email protected]

Your guide from Northline Coaching is inside

Free download follow-up

Here's the guide you asked for. Read the first two pages today; that's where the quick win is.

Over the next week I'll send a couple of short notes on how people put this to work. If anything is unclear, hit reply. I answer every one.

Open the guide
The guide

Start with the first two pages. That's where the quick win is.

Explore
Book a call

Twenty minutes, no pitch, one plan you can act on.

Explore
The program

A structured way to get it done, with me alongside.

Explore
Client stories

How people put this to work in their own businesses.

Explore
This is only the beginning

Reply to this email any time. A real person at Northline Coaching reads it.

Open the guide

This email was sent by Northline Coaching

Your business address goes here

Unsubscribe · Update preferences · Sent with AWeber

NC Northline Coaching[email protected]

The one thing most people skip

Book a call

Most people read the guide, nod, and change nothing. The ones who get results pick one thing and do it this week.

If you'd like help choosing which one, I keep a few 20-minute calls open each week. No pitch, just a plan.

Book a 20-minute call
The guide

Start with the first two pages. That's where the quick win is.

Explore
Book a call

Twenty minutes, no pitch, one plan you can act on.

Explore
This is only the beginning

Reply to this email any time. A real person at Northline Coaching reads it.

Book a 20-minute call

This email was sent by Northline Coaching

Your business address goes here

Unsubscribe · Update preferences · Sent with AWeber

NC Northline Coaching[email protected]

Doors open: the next Northline Coaching program

Launch

The next program at Northline Coaching opens today. It's built for people who have read the guide and want a structured way to get it done, with me alongside.

Spots are limited so I can give everyone real attention. Details and dates are below.

See the program
The guide

Start with the first two pages. That's where the quick win is.

Explore
Book a call

Twenty minutes, no pitch, one plan you can act on.

Explore
This is only the beginning

Reply to this email any time. A real person at Northline Coaching reads it.

See the program

This email was sent by Northline Coaching

Your business address goes here

Unsubscribe · Update preferences · Sent with AWeber

Featured in

AP News Forbes Yahoo Finance Morningstar Entrepreneur CBS The Business Journals Marketing Land MediaPost
Everything in one place

Designs. Writes. Automates. Grows.

The parts of marketing you don't have time for, handled.

Untitled landing pagePublish
✎
Ready to build something amazing?

Describe your idea and we do the rest.

A free guide landing page
→
Ready to create your content Your generated page appears here.
Free Guide: Book More Clients
Instant download. No pitch.
Get the guide

A short guide clients can read in ten minutes, with one clear next step at the end.

Instant download No pitch

Book more calls

Pages designed in minutes to hit your goals

Describe what you're trying to do. We build the page, ready to publish.

  • ✓Promote a free download
  • ✓Launch a new program
  • ✓Waitlist page for a full program
  • ✓Sell a coaching package
  • ✓Referral offer for current clients
  • ✓Seasonal offer or challenge
Newsletter Assistant
Meet your personal
writing assistant

I'll learn your business, your voice and what you offer, then write content your audience wants to read.

First, let's learn your brand from your website
https://northlinecoaching.com/ Get started
Personalizing your assistant
This will only take a minute...
✓ Looking at your website to understand your brand
✓ Noting your unique voice and writing style
✓ Learning what makes your coaching different
✓ Building a writing assistant just for you
Tell us what you want to write about
Write a Newsletter Promote a Program
Topic suggestions based on your style guide
✧ The next program opens Monday: what's included
✧ Three questions clients ask before their first call
✧ One thing to do before your next coaching call
Save draft Schedule newsletter
The next program opens Monday: what's included
What's included
Book a call

Stay top of mind

Your newsletter, written and waiting every week

A newsletter keeps clients thinking about you between sessions. Get yours written automatically each week. Just review and send.

  • ✓Subject lines that get opened
  • ✓Drafted automatically
  • ✓Written in your voice
  • ✓Edit as much or as little as you want
  • ✓Send immediately or schedule it
1. Starter
New client books
new-client
via your booking tool
+
2. Wait 01 Day
+
3. Send Message
Subject:
Welcome — glad you're here!
template, your logo

Keep clients coming back

Welcome every client. Keep them. Bring them back.

Tag each client by what they do and what they're into. The right email goes out on its own, no thinking required.

  • ✓Welcome series for every new client
  • ✓Session and call reminders
  • ✓Package or program renewal reminders
  • ✓Win-back offer if a client hasn't rebooked
  • ✓"We miss you" emails after 30 quiet days
Subscribers Add subscribers
747 subscribers Segment: Active subscribers
EmailNameSource
A [email protected] Amara B. Web Form
J [email protected] June Okafor Web Form
T [email protected] Theo Marsh QR Code
N [email protected] Nina Calder Landing Page
R [email protected] Ruth Delgado Web Form
S [email protected] Sana Iqbal Web Form
← Back to subscribers Send email
A [email protected] Subscribed
6
messages sent
83%
open rate
4
calls booked
Email history
Your guide from Northline Coaching is inside Opened
The one thing most people skip Opened

Grow your list automatically

Give clients an easy way to sign up, wherever they are

They hear you on a podcast. Tap your Instagram bio. Scan a code at a talk. Either way, new leads add themselves to your list, while you coach.

  • ✓Signup form designed to grab attention, not blend in
  • ✓Link-in-bio page for Instagram or TikTok
  • ✓QR code for events or talks, generated for you
  • ✓Imports from your booking tool, permission checked

Your coaching tools, already in sync

Zoom Zoom
LinkedIn LinkedIn
Teachable Teachable
Thinkific Thinkific
Stripe Stripe
Calendly Calendly
Shopify Shopify
Zapier Zapier

Explore over 750+ integrations →

More leads.
More calls booked.
More seats filled.

All while the follow-up sends itself

Tailored for who you serve

Simple segmentation, because every client is different

A brand-new lead doesn't need the same email as your longtime client. Dynamic segments group people by real behavior, so each message actually fits.

New clients Maya R.Devon P.Samantha K.
Maya R. Maya R. 1 session
Devon P. Devon P. 2 sessions
Samantha K. Samantha K. 1 session
✓ Welcome series

Sends automatically · booked in the last 14 days

Regulars Priya S.Jordan L.Alex M.
Priya S. Priya S. 6 sessions
Jordan L. Jordan L. 5 sessions
Alex M. Alex M. 4 sessions
✓ Package offer

Sends automatically · 4+ sessions this month

Gone quiet Sara B.Lena O.Tom W.
Sara B. Sara B. 34 days
Lena O. Lena O. 41 days
Tom W. Tom W. 52 days
✓ We miss you

Sends automatically · no session in 30+ days

Reports · last 30 days
62%
open rate
11%
click rate
38
calls booked from email
Week 1Week 2Week 3Week 4

Illustrative numbers. Your report shows your own.

Your personal marketing assistant

Ask what's working. Get a straight answer, and what to fix.

See it in your report, or ask ChatGPT or Claude to dig into your data. Either way, you'll know what's working, what's not, and exactly what to improve.

  • ✓Find out which offer or program clients are clicking
  • ✓See what email language is driving more calls booked
  • ✓Compare subject lines to see which ones actually get opened
  • ✓Spot which email leads to a first booked call
Platform comparison

Built for how coaching businesses actually run

Real people answer the phone, we set the whole thing up for you if you'd rather, and you can build a landing page by describing it.

Best value
Feature
AWeber
Mailchimp
Kit
Constant Contact
MailerLite
beehiiv
24/7 Support for All Plans
✓
AI-Powered Newsletter Assistant
✓
✓
✓
✓
✓
✓
AI Landing Page Builder
✓
✓
AI Sign-Up Form Builder
✓
Done For You Setup
✓
Advanced Automation
✓
✓
✓
✓
✓
✓
Works in ChatGPT and Claude
✓
*
✓
**
✓
✓
Email Tracking & Analytics
✓
✓
✓
✓
✓
✓
750+ Integrations
✓
*Mailchimp: ChatGPT only **Constant Contact: Claude only

Trusted by small businesses

5 out of 5 stars

"I now use an AWeber landing page as my homepage — it's perfect because I don't need a full website. Since switching, my subscriber list has grown 100%."

Alycia Alycia ZumbAlycia
5 out of 5 stars

"I was able to have my first five-figure day on affiliate income during Black Friday sales."

Nate Yarbrough Nate Yarbrough EXPLORIST.life
5 out of 5 stars

"AWeber helped us build a list of happy subscribers that look forward to our messages. We grew to 65,000 subscribers."

Brian Dean Brian Dean Exploding Topics
5 out of 5 stars

"Looking back, I wish I had started my email list from the very beginning, because I found the people on my email list are very loyal, they purchase, they're easy to promote my product to."

Frankie Croker Frankie Croker Little Wonders Co.

Award-winning
Customer Solutions

Stuck on setup, moving a list over, or just not sure what to send first? Ask us. Our in-house email team answers around the clock.

Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner Stevie Award winner
Two ways to start

Let us set it up, or do it yourself with a free trial.

One path builds it for you, the other hands you the tools. Neither needs marketing experience.

Start it yourself
Free for 14 days

Get everything you need to book more calls and keep clients coming back, free to start.

$30 /month after your trial

Up to 500 subscribers. Billed monthly.

Start your 14-day trial
  • ✓Send 12x subscriber max, monthly
  • ✓Unlimited email lists, landing pages, and automations
  • ✓Unlimited custom segments and users
  • ✓One-click connection to ChatGPT and Claude
  • ✓Priority, 24/7 support
  • ✓Advanced reporting and analytics
  • ✓Advanced landing page features
  • ✓Sales tracking and low transaction fees
  • ✓Remove our branding
Most popular
Done For You
We set it all up in 7 days

We build it all. A landing page, signup form, and welcome series set up to book more calls. Newsletter drafts land in your inbox every week, ready to send.

$79 one-time setup, then $30/mo

Up to 500 subscribers. 30-day money-back guarantee.

Reserve my setup

Here's what you get:

  • ✓List details & branding setup
  • ✓1 Branded email template created
  • ✓A landing page built to book more calls
  • ✓1 Branded thank you page
  • ✓A signup form that doesn't blend in
  • ✓Newsletter drafts written in your voice, every week
  • ✓1:1 setup call
  • ✓30 days unlimited edits
Questions coaches ask

Coaching marketing FAQ

I'm not a marketer. How hard is this to learn?

You open the builder, describe your business, tweak a line, and hit send. Most coaches get their first email out the same day they sign up. If you'd rather not touch it at all, the Done For You plan sets everything up for you.

How do I move my clients over from my booking software?

Export your contacts from Calendly, Acuity, HoneyBook, or whatever you use, then upload the file. Your list, tags, and client notes come with it. Your clients don't have to re-subscribe.

What can I automatically send without doing it by hand?

Welcome sequences for new clients, a nudge when someone hasn't booked a call in a month, a birthday note with a small thank-you, a reminder before a program fills up. You set it once. It runs while you coach.

Will my emails actually land in the inbox?

Yes, deliverability is what we've spent 27 years on. Your guide or call reminder shows up in the inbox, not the promotions tab or spam folder. That's the difference between a full calendar and an empty one.

I already use Mailchimp. Why switch?

You'll pay less as your list grows, you'll get a person on the phone when something breaks, and you won't lose an afternoon figuring out where a setting moved. Bring your templates and your list. Setup takes about an hour, or we'll do it for you.

Can I sell programs, courses, and coaching packages through my emails?

Yes. Add a payment link or a landing page with a checkout, and a client can book a spot from their phone in a couple of taps. Payments go straight to you.

What happens if I get stuck?

Call, chat, or email a real person, 24/7. Not a ticket queue. If you're on Done For You, your setup specialist is one reply away.

Support center

  • Contact us
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  • AWeber Community
  • Knowledge base
  • Custom templates
  • Video tutorials
  • Certified experts
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About

  • About us
  • Careers
  • Customer referral program
  • Pricing

Developers

  • Email marketing API
  • Integrations

Press & media

  • Press releases
  • Speakers

Comparisons

  • Mailchimp
  • GetResponse
  • Convertkit
  • Constant Contact
  • MailerLite

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