Your 7-Step Guide
The biggest marketing challenge facing small businesses today is converting leads into customers. So we put together this 7-step guide — and 7 pre-written email templates — to help you delight your prospects and transform them into loyal customers.
I wanted to check in to see if you had a chance to review the resources I shared in my previous email. If you have any questions, ask away!
I also wanted to let you know of an even more exclusive offer I’m only giving away to my subscribers. Normally we only promote discounts up to [insert discount percentage from previous emails] off – but right now we’re offering [insert your product or service] at just [insert new discount value percentage] off!
That’s a savings of [insert dollar amount of savings]!
But to take advantage of this deal, you have to act now. It’ll be over in just a few days!
I’m ready to act now! [insert hyperlink to order page]
You won’t regret it!
At least right away.
Converting leads into customers is about building relationships with your new contact. You have to put in the time to get to know them, their interests, fears, and desires. You have to build trust before you ask them to buy from you.
So what does this mean for your email marketing? With the right copy and an understanding of why people purchase, you can build an email funnel that builds trust, establishes you as an authority, positions your product as a solution, and — ultimately — drives people to purchase.
And we already did the hard work for you. Get the guide with 7 fully-written email templates for each step of the process.