2020 Small Business Email Marketing Statistics

Gain innovative data, trends, and strategies from more than 1,000 small businesses and 10 email marketing experts.

AWeber Landing Page Builder

How will this report help me grow my business?

  • 1
    Learn actionable best practices from the world’s top email marketing experts and business owners.
  • 2
    See how your email marketing stacks up and discover opportunities to improve your strategy, copywriting, and design.
  • 3
    Gain access to FREE resources to help you grow your email list, improve your email copywriting, and more.

Hear from top email marketing experts

  • Ann Handley

    Ann Handley

    Chief Content Officer of MarketingProfs

  • Val Geisler

    Val Geisler

    CEO of Fix My Churn

  • Chad White

    Chad White

    Head of Research at Oracle CX Marketing Consulting

  • John Jantsch

    John Jantsch

    President and Founder, Duct Tape Marketing

  • Mark Asquith

    Mark Asquith

    Co-Founder and CEO of Rebel Base Media

  • Ramit Sethi

    Ramit Sethi

    Author and Founder of I Will Teach You To Be Rich

  • Matthew Smith

    Matthew Smith

    Founder of Really Good Emails and Fathom & Draft

  • Kath Pay

    Kath Pay

    CEO and Founder of Holistic Email Marketing

  • Elliot Ross

    Elliot Ross

    CEO and Founder of Taxi for Email & Founder of Action Rocket

  • Cathy Heller

    Cathy Heller

    Host of Don’t Keep Your Day Job Podcast

A sneak peek inside the report…

  • AWeber email marketing stats graph

    79% of small businesses said email marketing is important to their business strategy

  • AWeber email marketing stats graph

    65% of small business average open rates between 11% and 50%

  • AWeber email marketing stats graph

    54% of small businesses send emails at least once per week

Want to see more — like how list size, copy and design impact email marketing effectiveness?