2020 Small Business Email Marketing Statistics

Gain innovative data, trends, and strategies from more than 1,000 small businesses and 10 email marketing experts.

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How will this report help me grow my business?

  • 1
    Learn actionable best practices from the world’s top email marketing experts and business owners.
  • 2
    See how your email marketing stacks up and discover opportunities to improve your strategy, copywriting, and design.
  • 3
    Gain access to FREE resources to help you grow your email list, improve your email copywriting, and more.
Unlock the insights now

Hear from top email marketing experts

  • Ann Handley

    Ann Handley

    Chief Content Officer of MarketingProfs

  • Val Geisler

    Val Geisler

    CEO of Fix My Churn

  • Chad White

    Chad White

    Head of Research at Oracle CX Marketing Consulting

  • John Jantsch

    John Jantsch

    President and Founder, Duct Tape Marketing

  • Mark Asquith

    Mark Asquith

    Co-Founder and CEO of Rebel Base Media

  • Ramit Sethi

    Ramit Sethi

    Author and Founder of I Will Teach You To Be Rich

  • Matthew Smith

    Matthew Smith

    Founder of Really Good Emails and Fathom & Draft

  • Kath Pay

    Kath Pay

    CEO and Founder of Holistic Email Marketing

  • Elliot Ross

    Elliot Ross

    CEO and Founder of Taxi for Email & Founder of Action Rocket

  • Cathy Heller

    Cathy Heller

    Host of Don’t Keep Your Day Job Podcast

Learn from top experts

A sneak peek inside the report…

  • AWeber email marketing stats graph

    79% of small businesses said email marketing is important to their business strategy

  • AWeber email marketing stats graph

    65% of small business average open rates between 11% and 50%

  • AWeber email marketing stats graph

    54% of small businesses send emails at least once per week

Want to see more — like how list size, copy and design impact email marketing effectiveness?

Download the report now