2020 Small Business Email Marketing Statistics

Gain innovative data, trends, and strategies from more than 1,000 small businesses and 10 email marketing experts.

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How will this report help me grow my business?

1

Learn actionable best practices from the world’s top email marketing experts and business owners.
2

See how your email marketing stacks up and discover opportunities to improve your strategy, copywriting, and design.
3

Gain access to FREE resources to help you grow your email list, improve your email copywriting, and more.

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Hear from top email marketing experts

Ann Handley

Chief Content Officer of MarketingProfs
Val Geisler

CEO of Fix My Churn
Chad White

Head of Research at Oracle CX Marketing Consulting
John Jantsch

President and Founder, Duct Tape Marketing
Mark Asquith

Co-Founder and CEO of Rebel Base Media
Ramit Sethi

Author and Founder of I Will Teach You To Be Rich
Matthew Smith

Founder of Really Good Emails and Fathom & Draft
Kath Pay

CEO and Founder of Holistic Email Marketing
Elliot Ross

CEO and Founder of Taxi for Email & Founder of Action Rocket
Cathy Heller

Host of Don’t Keep Your Day Job Podcast

Learn from top experts

A sneak peek inside the report…

79% of small businesses said email marketing is important to their business strategy
65% of small business average open rates between 11% and 50%
54% of small businesses send emails at least once per week

Want to see more — like how list size, copy and design impact email marketing effectiveness?

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