New Features - Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

Can You Get More Readers By Displaying Your Subscriber Count?

by Marc Kline on July 16th, 2008

Just because someone else does something, doesn’t mean you should, does it?

Maybe not, but from infancy all the way through adulthood, we take cues from others on what is worth our attention.

Now with just a few clicks, you can add a subscriber count chicklet to your AWeber opt-in form that shows your website visitors how many others are benefiting from your email newsletter.

Continue reading “Can You Get More Readers By Displaying Your Subscriber Count?”

Comments: 27

Tags: email statistics, list building, New Features

27 New HTML Email Templates

by Justin Premick on June 30th, 2008

Many of our customers like to use HTML emails to send vibrant, branded communications to their subscribers. (So do we, for that matter.)

But creating a great-looking email can be challenging, especially if you’re not a designer and/or (like me) just aren’t an artist by nature.

That’s why we created our original HTML email templates — to help you spend less time on design, and more time on the content of your emails (not to mention the rest of your business).

Today, I’m excited to announce a new series of attention-grabbing HTML email templates, available for your use right now in your AWeber account.

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Comments: 26

Tags: design, HTML email templates, New Features

Store a Backup Credit Card

by Justin Premick on June 23rd, 2008

Like many business owners, you probably have your credit card information on file with a bunch of different service providers.

What happens when your card expires, or you lose/cancel it, or there’s another issue with it?

It’s helpful to have a backup plan.

Continue reading “Store a Backup Credit Card”

Comments: 1

Tags: New Features

Track Clickthroughs Using Your Own Domain

by Justin Premick on June 5th, 2008

If you’re anything like me (like just about all email marketers, really), you want to know how effective your emails are at getting subscribers to open and read, click through to your site, and make purchases.

On the other hand, you may be concerned that your tracking links are getting fewer clicks than a link straight to your own domain would, because:

Links that go to a tracking domain, instead of to your own website directly, may cause some subscribers to not trust a link that doesn’t point straight your website, causing them to not click through.
If your readers are aware of (and sensitive to) the fact that their response is being measured, they may be less likely to click through.

So how do you get the best of both worlds? How do you track response while maintaining trust?

In this short video, I’ll show you how you can do just that with one feature of our new Email Web Analytics tools.

Continue reading “Track Clickthroughs Using Your Own Domain”

Comments: 35

Tags: email statistics, email web analytics, New Features

Email Web Analytics: Understand Your Subscribers

by Justin Premick on May 20th, 2008

Two of the biggest challenges you face when running an email marketing campaign are:

Understanding your subscribers’ needs and wants.

Tailoring your messaging to address those needs and wants

Email marketing in 2008 is about relevance.

The only way you get more relevant with your messaging is to be able to know what your subscribers are clicking on and then be able to laser focus additional messages to that subset of your list.

Introducing Email Web Analytics Tools

Today, we’re rolling out brand new tracking and targeting features that enable you to better understand and address your subscribers&’ needs and wants.

We’ve been teasing you for weeks about them, and today, they’re ready for you.

Here are just a few of the things you’ll be able to do in both plain text and HTML emails:

See exactly when subscribers click on links in your message so you can focus on the right time to send your message.

Send a broadcast to only subscribers who didn’t open or click on your previous broadcast.

Send a broadcast to only subscribers who did click on your order page, but didn’t order.

See which subscribers are responding to your campaigns — which messages they’re opening, which links they’re visiting, and where on your website they’re going after clicking through.

Target subscribers by sending broadcasts to only those who responded (or didn’t respond) by clicking or opening a specific message or link.

Track revenue generated by campaigns and subscribers to see which subscribers and campaigns are making you money, helping you create future campaigns that are more relevant and valuable

Continue reading “Email Web Analytics: Understand Your Subscribers”

Comments: 53

Tags: email web analytics, New Features

Coming (Very) Soon: Email Analytics, AWeber Redesign

by Justin Premick on May 19th, 2008

After months of hard work by our Development Team, and plenty of suggestions by our beta testers, we’re happy to announce major updates to AWeber that should make it easier for email marketers everywhere to run the most effective, profitable campaigns possible.

Plus, with our site redesign you’ll find the answers to your questions faster and easier than ever!

For a last-second sneak peek before we throw back the curtain this week, read on.

Continue reading “Coming (Very) Soon: Email Analytics, AWeber Redesign”

Comments: 14

Tags: email web analytics, New Features

Video: Build Your List Faster With a Lightbox Web Form

by Justin Premick on April 8th, 2008

As attendees to our web form webinar know, getting website visitors to notice your form is a critical part of building your list.

Many people supplement their inline web forms with various types of popup and popover/hover-style forms.

Today, we’re happy to announce a new type of popover form that AWeber users can use to grab visitors’ attention and present them with an opportunity to subscribe.

Read on for more details and a short video.

Continue reading “Video: Build Your List Faster With a Lightbox Web Form”

Comments: 54

Tags: list building, New Features, web forms

Blog Broadcast: FeedBurner Integration, Click Tracking

by Justin Premick on February 5th, 2008

Fresh on the heels of the advanced rss to email scheduling options released last week come two new enhancements to help bloggers send email newsletters.

With these features, you’ll be able to take greater advantage of the social proof that FeedBurner’s subscriber counts provide, and more easily track what actions your email subscribers take when they get your newsletter.

Continue reading “Blog Broadcast: FeedBurner Integration, Click Tracking”

Comments: 17

Tags: blog newsletters, New Features, rss to email

New Scheduling Options For Your Blog’s Newsletter

by Justin Premick on January 16th, 2008

A lot of you have asked about this one, so I’m really excited to show it off!

Many bloggers send email newsletters to their subscribers to keep them up-to-date on the latest posts.

While bloggers have embraced AWeber to send a blog newsletter, they’ve pointed out a couple of things they’d like to see us add to make our Blog Broadcast tool even more powerful.

Today, I’m happy to announce that we’ve answered by far the most popular feature request for this tool: advanced scheduling features.

Let me show you how it works with a short video.

Continue reading “New Scheduling Options For Your Blog’s Newsletter”

Comments: 16

Tags: blog newsletters, New Features, rss to email, scheduling