list building - Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

Maximize Signup Conversions by Asking for Less

by Marc Kline on May 6th, 2008

Does your form ask for just the information you need to build and engage a list of subscribers, or does it go above and beyond that?

As MarketSherpa has pointed out, “above and beyond” in this case may lead to signup conversion rates and information quality that fall below your expectations.

In the latest Chart of the Week, they illustrate why name and email should typically be all the information we ask for in our email newsletter sign up forms. Take a look:

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Comments: 14

Tags: email statistics, list building, web forms

Video: Build Your List Faster With a Lightbox Web Form

by Justin Premick on April 8th, 2008

As attendees to our web form webinar know, getting website visitors to notice your form is a critical part of building your list.

Many people supplement their inline web forms with various types of popup and popover/hover-style forms.

Today, we’re happy to announce a new type of popover form that AWeber users can use to grab visitors’ attention and present them with an opportunity to subscribe.

Read on for more details and a short video.

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Comments: 54

Tags: list building, New Features, web forms

Are Your Signup Forms Usable?

by Justin Premick on April 4th, 2008

One of the things we like to stress around here when it comes to building a subscriber list is that “simple signup forms are good, and that you shouldn’t make signing up hard because then people… don’t sign up.

But sometimes it helps to hear what others outside the email marketing world have to say.

Our Director of Technology, Andy, passed me a blog post a while back that talks about usable registration forms.

The name of the post — “User Registration Pages Suck.” — might sound harsh, but it’s a helpful view into what your visitors may be thinking when they’re asked to sign up for something.

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Comments: 22

Tags: list building, usability, web forms

Restaurant and Retail Marketing: Send Birthday Emails

by Marc Kline on March 4th, 2008

Laptop and Gifts One of the most important challenges facing restaurant and retail owners is in drawing back return customers to their locations.

Advertising for new customers can be very expensive, while relying on customers to take initiative to come back after a single visit can be risky and unprofitable business.

A popular, tried and true way to boost return business throughout the year is to send personalized birthday emails to customers.

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Comments: 2

Tags: holiday marketing, list building, targeting

AWeber’s Sean Cohen Interviewed at Recognized Expert

by Justin Premick on November 30th, 2007

Setting up your first email campaign and not sure what to do? Need a refresher course on how to put together a simple yet effective email marketing program to convert your website traffic into loyal customers?

Our own Sean Cohen turned up on the Recognized Expert Marketing Show last week with plenty of great advice for budding — and established — businesses.

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Tags: content ideas, list building, split testing, strategy

Tips on Growing Website Traffic

by Marc Kline on October 16th, 2007

How do I get people to visit my website?

Whether or not you’re new to running an online business, this question must have crossed your mind at one time or another. After all, as we often mention in our live email marketing webinars, your email campaign does not exist in a vacuum. If you don’t have traffic coming to your site, it can prove to be difficult to build a dedicated readership.

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Comments: 8

Tags: list building, traffic

Does Email Success Depend on Technical Know-How?

by Justin Premick on October 11th, 2007

During yesterday’s Workshop/Q&A Webinar, Karen asked a great question:

“How important is knowing HTML to really take advantage of my AWeber account with a blog and a capture page?”

We commonly get this question from people who are concerned that putting a signup form on their site will be difficult, or feel that in order to maximize response, they need to make significant changes to the appearance of the form.

Listen to Marc’s and my take on this, and then let us know what you think.

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Comments: 7

Tags: list building, web forms

Can I Trust You?

by Justin Premick on September 18th, 2007

Who do you trust on the Internet? How do you decide who is or isn’t trustworthy when in most cases, all you initially have to go on is a website?

Not long ago, we talked about trust and welcome messages (as part of a larger discussion of urgency in email marketing).

Your welcome message is key to establishing/furthering your credibility and reputation, but today I want to back up to an even earlier point in your email campaigns:

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Comments: 8

Tags: list building, strategy, web forms

Don’t Leave Out the What and the Why

by Justin Premick on September 11th, 2007

Plucked this gem out of my subscriptions recently: Tell Customers What They Are Missing.

Strictly speaking, the article talks about selling a product and explaining the benefits of that product, but I see at least two instances where being specific leads to better email marketing:

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Comments: 7

Tags: content ideas, list building, relevance, strategy