How Gmail Fights Spam
by Justin Premick on October 31st, 2007
Stumbled across this yesterday: Google Blog: It’s Not About The Spam.
The video they included with their post gives a basic — and amusing — overview of what they do to filter out spam while delivering wanted email to the inbox. (Bonus: the lab costumes add a nice Halloween touch!)
Continue reading “How Gmail Fights Spam”
Comments: 2
SpamAssassin’s Tips on Deliverability
by Justin Premick on October 30th, 2007We get a lot of questions about SpamAssassin, the popular content filtering tool. It’s used by smaller ISPs and individual domains to minimize unwanted mail on their networks, and we automatically check users’ messages against it in the control panel.
People often want to know what’s a “good” SpamAssassin score, and/or how they can get their score to 0, so that their messages don’t trigger false positives.
I can certainly give my own take on SA, but why not get the skinny directly from them?
Continue reading “SpamAssassin’s Tips on Deliverability”
Comments: 7
Free Email Deliverability Guide For Our Blog Readers!
by Justin Premick on October 17th, 2007While talking with our Support Team a while back, I was reminded of not only how often people ask about deliverability, but also what specifically they ask — questions like:
“How good is your email deliverability?”
“Can you use SPF? How do I set it up?”
“How do you guarantee that my email will get to people’s inboxes?”
Questions like these are easy enough to answer, but simply answering them isn’t enough, because there’s a bigger, more important question about email deliverability that people need to get an answer to:
Continue reading “Free Email Deliverability Guide For Our Blog Readers!”
Comments: 5
Comment Spotlight: Postal Addresses In Your Emails
by Justin Premick on October 10th, 2007From time to time comments on the blog are worth discussing with everyone in a new post.
During a recent critique of a post-purchase marketing email, Phyllis asked:
As a home-based business, I am hesitant to automatically include my physical address in all emails. I have had several experiences with fraudulent emails from people claiming to want to buy one or more of my paintings[...] I would not have been happy to have these people automatically know my address because it was in my signature block.
Do you feel that even with a home-based business, there should always be an address included in the signature block and that I’m jeopardizing my business otherwise?
She’s certainly not alone in asking this. Many other small business owners have voiced the same concern to me over the years. So let’s talk about it…
Continue reading “Comment Spotlight: Postal Addresses In Your Emails”
Comments: 28
Email Authentication Bites Into Phishing Problem
by Justin Premick on October 5th, 2007“Awesome!”
Not especially eloquent, but the first word that leapt from my mouth when I read about Yahoo! blocking PayPal & eBay phishers using DomainKeys.
Just the other day we blogged about phishing and a great game from CMU that teaches people how to recognize phishing sites.
Now. according to Yahoo’s Yodel Anecdotal blog, whenever you get an email that looks like it’s coming from eBay or PayPal:
Continue reading “Email Authentication Bites Into Phishing Problem”
Comments: 5
Six Ways To Screw Up A Customer Email
by Justin Premick on October 4th, 2007
Working with email as much as I do, I’m encouraged to see so many people doing the right things:
- Getting explicit permission
- Providing valuable, relevant communications
- Building trust; treating subscribers like people (and not like numbers)
- (the list goes on)
So when I get a marketing email from someone who isn’t doing these things, someone who’s doing all sorts of harm to their brand by breaking some of the “rules” (intentionally or not) of good email marketing, it hurts. As an email marketer, I find messages like this frustrating and offensive.
But rather than fume or shake my head about it, I figured it’d be helpful to show what they’ve done wrong, and how you can do better.
Continue reading “Six Ways To Screw Up A Customer Email”
Comments: 66
Fun And Easy Way To Learn About Phishing
by Justin Premick on October 3rd, 2007
Heard the term “phishing” but unsure what it means or how to tell if someone is doing it?
Or maybe you’re up to speed on it, but you have family members and friends who might not recognize a phishing site?
Either way, take a look at Carnegie Mellon’s Anti-Phishing Phil, a game that teaches people to identify (and avoid being tricked by) phishing websites.
More on Phishing… And What It Means To Email Marketers
Learn more about how phishing can affect your email deliverability at our Knowledge Base.
Comments: 1
Permission Is a Good Start…
by Justin Premick on July 19th, 2007
…but there’s more to good email deliverability than permission alone.
Much goes into getting email delivered, and fortunately your email service provider (such as *ahem* AWeber ;)) takes care of a lot.
However, you hold some of the keys to good deliverability in your hands, too. But if you don’t use them, you’ll have to confront declining delivery and response rates.
Continue reading “Permission Is a Good Start…”
Comments: 13
Vonage Reminds Us Why Permission’s Not Optional
by Justin Premick on June 26th, 2007Here’s a Grade-A example of why permission matters, and why only you can give permission to someone to email you.
I was going through Google Reader this morning and found my subscriptions littered with posts blasting Vonage for a Tell-a-Friend system that they had set up.
Continue reading “Vonage Reminds Us Why Permission’s Not Optional”
Comments: 23
Spam Buttons and Complaints
by Justin Premick on December 14th, 2006Ever gotten a spam complaint?
At AWeber email deliverability is serious business. We and our customers take great care to manage their lists well so they can enjoy the best possible deliverability.
Even so, occasionally subscribers lodge spam complaints.
Continue reading “Spam Buttons and Complaints”
Comments: 32
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