Confirmed Opt-In Protects Against Spamza and Other Malicious Sites
by Justin Premick on September 2nd, 2008In the many discussions I’ve had about Confirmed Opt-In, and why it’s key for anyone doing email marketing, there’s one point I’ve found many people just don’t believe:
When you run your campaigns as single opt-in, you run the risk of people or scripts maliciously signing up other people’s email addresses to your list – meaning you’re spamming them.
Unintentionally, yes, but it’s still spamming, because that person who you’re now emailing never signed himself/herself up to your list.
For many people, the idea that someone would use their signup form to sign up someone else’s email address just makes no sense.
Well, you’re right – it doesn’t make sense.
But it happens, sometimes on a grand scale.
Comments: 7List-Unsubscribe Header Makes Unsubscribing Easier and More Trustworthy
by Justin Premick on August 22nd, 2008
Some people don’t trust unsubscribe links, even from legitimate email senders.
Others don’t want to be bothered locating the unsubscribe link in your email.
In both cases, recipients may click the “spam” button in order to unsubscribe – raising your spam complaint rates and possibly reducing deliverability.
Wouldn’t it be nice if ISPs made unsubscribing easier and more trustworthy for users (at the same time reducing your complaint rate)?
One major ISP is already doing so.
Comments: 24The Ugly Truth About Buying Email Lists
by Justin Premick on July 29th, 2008
Experience, as the saying goes, is the best teacher.
Unfortunately, sometimes that experience is really painful.
This is never more true than when a well-intentioned business, eager to grow, gets suckered into a “quick fix” by someone offering them an inexpensive “shortcut” to building their email list.
I recently came across an example of someone who learned a hard lesson about email marketing, list-building and email deliverability…
Comments: 26Asking Subscribers To Whitelist You: Is It Ever Too Late?
by Justin Premick on July 18th, 2008
United Airlines doesn’t think so.
I just got an email from them asking me to add the address they use to send email marketing campaigns to my address book.
The thing is, I’ve been getting emails from them for a while now. Years, I think. And as far as I can tell, they’ve done a good job of getting to my inbox.
Comments: 25AOL Clarifies Its Requirements and Recommendations
by Marc Kline on April 29th, 2008It really does make sense for ISPs to want to help email senders to get messages through to users who want them.
But “who wants them” is more complex than “anyone who filled out my sign up form” in an age where message relevancy, bounces, complaints, and authentication increasingly way in.
Just today, AOL announced two new or revised documents they’ve published that should give a firm understanding of both what they suggest strongly as well as what they require.
Your ESP should help you take care of most of the requirements they list, since most are technical or procedural in nature. A quick read of the suggestions validates recommendations you’ll find being expressed in the permission only email community over and over again.
It’s also nice to see where we’re on the same page with those who decide what happens with our email. This type of transparency helps everyone but those who don’t adhere to the standards.
Comments: 10Comcast Added to Feedback Loop System
by Marc Kline on April 23rd, 2008
Since our messages’ relevance to subscribers is crucial to the deliverability of our messages, knowing how they respond to them is important.
Opens and clicks tell us some things, like the rate at which our subscribers positively respond to messages. But at best, that’s only half of the story.
That’s why we’re glad to be a part of Comcast’s new feedback loop system.
Comments: 2Podcast Interview: Talking Email and Affiliate Marketing
by Justin Premick on March 14th, 2008Recently I had the pleasure of meeting and talking with AWeber user and affiliate marketer Andrew Wee at the Affiliate Summit in Las Vegas.
Andrew asked me to join him on his podcast to discuss AWeber and more affiliate email marketing ideas.
So this week, we chatted for an hour or so about email marketing, deliverability and how affiliate marketers can incorporate email into their marketing mix.
The audio from our discussion is now live on his site.
Comments: Leave a commentSpam Complaints: How Many Is Too Many?
by Marc Kline on November 29th, 2007
With some things in life, what is “too much” is quite clear.
Last week, we might have had too much turkey or sweet potatoes, or in the ensuing weeks we might go over our holiday spending budgets. When we hit the scales or balance our checkbooks, we know whether or not we went overboard.
Still, in other cases, we need some guidance on the matter. For instance, if we receive too many spam complaints from subscribers, the deliverability of our messages can really suffer.
But how do we know when we’ve received too many of these?
Comments: 18Live Video Seminar: Avoiding the SPAM Folder
by Marc Kline on November 5th, 2007The response to last Thursday’s seminar on blogging was fantastic, and we received lots of positive feedback. Here are just a couple of the comments we received in the post-seminar survey:
[The webinar] has given me the extra confidence to go ahead and set up the blog I keep talking about.
I’m surprised that this was so good. Real help for the listeners / not just a sales ploy for AWeber.
Our Education Team is here with the primary goal of helping small businesses build their marketing campaigns, so hearing comments like these is gratifying because it let’s us know we’re on the right path.
More Free, Timely Help For Businesses
We could have rested on our laurels for a few days basking in the success of seminars passed, but instead we went right back to the drawing board and have scheduled our next free live video seminar:
Comments: 10How Gmail Fights Spam
by Justin Premick on October 31st, 2007
Stumbled across this yesterday: Google Blog: It’s Not About The Spam.
The video they included with their post gives a basic — and amusing — overview of what they do to filter out spam while delivering wanted email to the inbox. (Bonus: the lab costumes add a nice Halloween touch!)
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