It’s the holiday season, which means you’re busy crafting the perfect emails in hopes to drive up sales. But what if your emails don’t make it to the inbox? Deliverability concerns often get pushed aside, but Return Path reported that 20% of legitimate, non-spam emails will never reach the inbox. You want to avoid being [...]

Netherlands email addresses changed on Wednesday (announcement here). Any email addresses ending in @orange.nl or @wanadoo.nl have ceased to exist. Emails sent to them will bounce. So What Should I Do About It? Regarding the Netherlands email addresses, if you’re an AWeber customer, you don’t need to do a thing. We’ve already cleared these addresses [...]

Gmail has the Priority Inbox. Yahoo uses special filters. And Hotmail has filters and features that help its customers manage “graymail” – opt-in marketing emails and newsletters that fill up customers’ inboxes. With filters everywhere, how can you make sure your emails reach your customers’ inboxes? Getting subscribers to whitelist you is an important part [...]

If you want to include images, videos, branding or a color scheme in your emails, you have to create them with HTML. Some people don’t want to do that (and that’s okay). They don’t want to learn HTML or hire a designer; plus, they believe sending HTML emails will bring down their delivery rates. If [...]

Some experts will tell you that email deliverability is based on what you write in your subject lines or how you design your messages. In reality, deliverability is more involved than that. Deliverability is increasingly influenced by how your readers engage with your emails: Do they open your messages or delete them as soon as [...]

Email marketers are the authors of a very particular story: the story of their email’s deliverability. Your own story starts when you turn on your computer screen and open the message editor in your web browser. So begins your email’s quest for the inbox. ISPs, spam filters and your subscribers themselves all stand between your [...]

Thursday, Yahoo! released an email visualization tool. Updated every second, it shows the volume of email being delivered through Yahoo! users across the globe. Click on the map, and it’ll zoom in to a breakdown of emails in that area (with all emails anonymized). Keep clicking, and it’ll display fascinating facts about Yahoo!’s user base. [...]

Inbox filters aren’t just about emails ending up in the spam folder anymore. Subscribers are now creating folders for more valuable emails, helping them to sort out the emails they want to read from the others in their cluttered inboxes. As more tools for inbox control become available, “email filtering” will become a more desirable [...]

Email marketing is much easier and more effective when all the information you need is in one place. What if you had one source that analyzed all the techniques that were working for over 1,000 of your fellow email marketing professionals? Enter MarketingSherpa’s annual Email Marketing Benchmark Report. It’s one of the top resources for [...]

Have you ever used a link shortener on any of your email marketing campaigns? They’re a handy way to send a long URL to someone using just a few characters. And while they’re nothing new (TinyURL turns 10 in January 2012), they’ve become particularly popular since the rise of Twitter, Facebook and other communication mediums [...]