Another Layer of Security: Google Announces BIMI for Gmail Support

By Dave Stys

Make your subscribers feel confident they’re receiving email from you — the real you.

Email Authentication: A Powerful Way to Help Get your Emails into the Inbox with DKIM

By Robin Klingsberg

Reap the full benefits of all of the hard work you put into making your emails perfect. Follow these email deliverability best practices to greatly improve your chances of getting your businesses email into your customer’s inbox.

List-Unsubscribe Header Makes Unsubscribing Easier and More Trustworthy

By Justin Premick

Some people don’t trust unsubscribe links, even from legitimate email senders. Others don’t want to be bothered locating the unsubscribe link in your email. In both cases, recipients may click the “spam” button in order to unsubscribe, raising your spam complaint rates and possibly reducing deliverability. Wouldn’t it be nice if ISPs made unsubscribing easier and more trustworthy for users (at the same time reducing your complaint rate)? One major ISP is already doing so.