List-Unsubscribe Header Makes Unsubscribing Easier and More Trustworthy
by Justin Premick on August 22nd, 2008Some people don’t trust unsubscribe links, even from legitimate email senders.
Others don’t want to be bothered locating the unsubscribe link in your email.
In both cases, recipients may click the “spam” button in order to unsubscribe – raising your spam complaint rates and possibly reducing deliverability.
Wouldn’t it be nice if ISPs made unsubscribing easier and more trustworthy for users (at the same time reducing your complaint rate)?
One major ISP is already doing so.
Continue reading “List-Unsubscribe Header Makes Unsubscribing Easier and More Trustworthy”
Comments: 25
How Gmail Fights Spam
by Justin Premick on October 31st, 2007
Stumbled across this yesterday: Google Blog: It’s Not About The Spam.
The video they included with their post gives a basic — and amusing — overview of what they do to filter out spam while delivering wanted email to the inbox. (Bonus: the lab costumes add a nice Halloween touch!)
Continue reading “How Gmail Fights Spam”
Comments: 2
Email Authentication Bites Into Phishing Problem
by Justin Premick on October 5th, 2007“Awesome!”
Not especially eloquent, but the first word that leapt from my mouth when I read about Yahoo! blocking PayPal & eBay phishers using DomainKeys.
Just the other day we blogged about phishing and a great game from CMU that teaches people how to recognize phishing sites.
Now. according to Yahoo’s Yodel Anecdotal blog, whenever you get an email that looks like it’s coming from eBay or PayPal:
Continue reading “Email Authentication Bites Into Phishing Problem”
Comments: 5
Permission Is a Good Start…
by Justin Premick on July 19th, 2007
…but there’s more to good email deliverability than permission alone.
Much goes into getting email delivered, and fortunately your email service provider (such as *ahem* AWeber ;)) takes care of a lot.
However, you hold some of the keys to good deliverability in your hands, too. But if you don’t use them, you’ll have to confront declining delivery and response rates.
Continue reading “Permission Is a Good Start…”
Comments: 13
AWeber is Compliant with MSN/Hotmail’s Sender ID Changes.
by Tom Kulzer (AWeber CEO) on June 24th, 2005Microsoft has begun Sender ID look ups, displaying a large yellow alert box called a “safety bar” above messages that are not authenticated. Sender ID is the Microsoft implementation of the popular SPF authentication system which indicates which IP
addresses a specific Sender or Return Path is permitted to send from.
The safety bar will alert recipients that, “The sender of this message could not be verified by Sender ID.”
Continue reading “AWeber is Compliant with MSN/Hotmail’s Sender ID Changes.”
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