Mobile Marketing Just Got Easier: AWeber + Call Loop Team Up

Mobile marketing used to intimidate small businesses.

Too expensive. Too technical. Too invasive for customers. Sound familiar?

Integrating mobile into your marketing plan may not work for every organization, but today the barriers to entry are very low, and smartphone usage is skyrocketing.

So now’s the time to at least test a mobile strategy. Let’s face it, even if your customers aren’t ready for it yet, the experience will prove invaluable later – perhaps sooner than you think. And why wouldn’t you want to try it before your competitors?

Making It Easy To Test The Mobile Waters

Here’s the good news: we’ve teamed up with our friends at Call Loop to make mobile integration simple and cost-effective.

If you’ve used a follow up series, you’re already familiar with the autoresponder concept. So setting up mobile autoresponders for voice and text will be a breeze.

Here’s how it works:



Chomping at the bit to get going? The steps below will walk you through the process (and there’s a special offer for AWeber customers).

6 Quick Steps To Your First Mobile Campaign

Step 1: Get Your Free Call Loop Account

If you don’t have your account yet, sign up here for free – AWeber customers get a special bonus: 50 free Call Loop credits.

Sign Up Free & Get 50 Free Credits

Step 2: Create a Call Loop Group

After you login, create your group. A group could be new subscribers, customers, leads or any group of contacts you wish to store in Call Loop.



Go ahead and enter in the thank you page URL where you would like to send your user to after they opt into your AWeber webform. For example, a user will register on your main website, so the thank you page URL could be “http://www.mysite.com/thanks.php”

Then, enter your custom phone field. This field tells Call Loop where the phone information is coming from. This should match your phone field when creating your AWeber webform. If you are creating a new field we suggest naming it “Phone”.



Step 3: Copy Your Unique URL

This unique URL is tied to this group and will be the “thank you page” URL that AWeber asks for when creating your webforms. Simply copy this and let’s move to step 4.



Step 4: Create an AWeber Webform

Select the list you wish to connect Call Loop to and create or modify an existing webform.

You’ll want to create a new custom field to collect the phone number. Click the create a new field and name it the same as the field you named it in Call Loop. Like above, we called it “Phone” so we’ll enter that here.



Step 5: Modify Your Webform Settings

On this page, select the drop down menu under the “Thank You Page” and choose “Custom Page”. A text box will appear and from here you will paste in the Call Loop URL given to you in this box. Do this same step for “Already Subscribed Page” as well.

Next, click the link “Show Advanced Settings” and click the checkbox to “Pass Form Data”. This will ensure that your subscribers’ information is passed over to Call Loop so we can store them and deliver your messages.



Step 6: Publish Your Webform!

Now, publish your webform and the integration is complete!

As new subscribers opt in with their phone information, they will automatically be stored inside your Call Loop group.

Need To Know More?

Join us for a webinar on Wednesday, July 18 at 2:00 p.m. EDT.

Call Loop CEO & co-founder Chris Brisson and I will discuss how you can integrate SMS text and voice messages to reach more customers, increase response rates and grow your business in new ways. You’ll learn:

  • Why it’s time for mobile marketing and what it means to the longevity of your business
  • 5 proven methods for collecting mobile phone numbers
  • How to create SMS & voice message follow ups for automated communication

We’ll also explore real scenarios and results, look at ideas you can use right away to test the waters and answer your questions in a live Q&A session. Plus, all attendees will receive an “AWeber + Call Loop Getting Started Guide” (PDF).

Reserve your spot and learn how to get started with mobile marketing!

What’s Next?

You’re ready to go mobile. From here you can create unlimited follow ups (just like AWeber) to send immediate SMS text or voice messages coordinated with your email sequences.

And remember to join our Getting Started webinar on Wednesday, July 18 at 2:00 p.m. EDT for all of the tools and tips you need to launch your mobile marketing experiments!

Print This Post

Related Articles

By:
Hunter Boyle leads business development for AWeber. A veteran content and conversion strategist, he's helped thousands of marketers optimize their digital initiatives. Connect with Hunter on Twitter and LinkedIn.

Become a Better Email Marketer

Subscribe to This Blog by Email
Why Subscribe?

26 Comments

  1. This is awesome! Just when you think Aweber can’t possibly get any better, now you can do SMS follow ups too.

    Thanks and CallLoop is great, very easy interface.

    7/12/2012 11:30 am
  2. Looks great. I am totally non tech though so will have to get someone to set it up. Thanks.

    7/12/2012 12:09 pm
  3. Is this a completely different lead capture than what I currently have? If so, does that mean I need to set up a “mobile” only lead capture page?

    7/12/2012 12:20 pm
  4. Thanks for the feedback, Justin. We look forward to hearing from you about some great mobile test results! ;)

    7/12/2012 12:46 pm
  5. Thanks, Robin. Glad to hear it’s something you’re going to use. Good luck with the setup and testing. It’s really very straightforward, so it shouldn’t be hard to get going. You can join our webinar next week for more info.

    7/12/2012 12:49 pm
  6. Hi Corey. Thanks for the feedback. This integration works with your existing AWeber account, but how you implement it is up to you, so you can create separate web forms and pages or augment existing forms with the phone field. It depends on your goals for testing. If you still have implementation questions, please join us for the getting started webinar next Wednesday, and we’ll try to make sure you get all the answers you need.

    7/12/2012 12:52 pm
  7. Andy Iskandar

    Does Call Loop only work in the US?

    7/12/2012 1:25 pm
  8. Just wondering if this is for international customers as well. I’m based in The Netherlands.

    7/12/2012 2:12 pm
  9. Corey, Call Loop works through your existing AWeber webforms so there’s no need to create another optin form.

    Here’s an example:
    http://www.Autowebinar.com

    Just integrate it and it automatically stores your contacts in AWeber lists and in Call Loop to SMS and voice followups or broadcasts.

    7/12/2012 2:54 pm
  10. Andy, Call Loop is currently only for the US although many international countries are on the horizon.

    Which country are you looking to send SMS or voice messages?

    7/12/2012 2:55 pm
  11. Andy Iskandar

    UK, Europe, Singapore

    7/12/2012 5:00 pm
  12. Bjarne

    What abort Norway, Sweden, Denmark and the whole Europe?

    7/13/2012 1:56 am
  13. Cedric Desbordes

    Before thinking to implement such collaboration I would have expected Aweber to introduce methods to check phone numbers or at least reduce the number of phone number errors or fake numbers.

    From my experience we have more than 50% of fake or mistaken numbers. Sometimes it is intentional sometimes not like an area code missing.

    As a minimum we should have the possibility to check the number of digits compared to the number of digits required for the country. Users would select a country and enter a phone number. If the number of digits is not logical for the country they would get an error message.

    If the form is for one country only the form editor would let you give a by default value.

    7/13/2012 3:29 am
  14. I hope it’s available in Canada soon!!!

    7/13/2012 6:40 am
  15. Hi Cedric,

    Thanks for your feedback. Sorry to hear about your high rate of fake or mistaken numbers. Call Loop is a service that’s focused on mobile marketing, and developed the UI to make it simple for AWeber customers to use this expanding medium. We’re happy to offer it to customers based in the US, and as Chris B of Call Loop noted here, to other countries in the future. Like any software product, the development cycle is ongoing. I’m sure your comments will be seen and considered, and I hope you’ll share some of your mobile success stories with us down the road.

    7/13/2012 7:53 am
  16. @Bjarne At the moment we’re only in the US – other international countries coming later this year.

    @Cedric We do as much checking on the backed as possible. For obviously fake numbers like 555-555-5555 you are not charged for these. We have a whole database of “fake” numbers we do not attempt to sms or call. Since it’s only US based for now if they enter an international phone number we do not actually store it in your Call Loop list and therefore do not attempt to send a sms or voice, if you have a followup created to go out.

    You’re also backed by our guarantee delivery for SMS to valid cell phones.

    So let’s say that someone enters in their landline phone instead of their mobile phone, well because landline phones cannot receive SMS messages, it will fail. We don’t think you should be charged for that and therefore you are not charged for these failures.

    So you only pay for successfully received SMS message to valid mobile phones in the US.

    @Syvlie – We’re working on Canada soon :)

    7/13/2012 8:07 am
  17. This seems like a very cool new technology. However, I am curious– is the mobile number checked against the Do Not Call list for telemarketers, particularly in the United States? Does someone have to be off that list to be able to sign up for mobile marketing? Or, can they approve exceptions on a case-by-case basis?

    I’d hate to see fellow marketers use this, then get sued later on by prospective customers (who forget what they signed up for)…

    7/15/2012 7:14 am
  18. @Marc – good question. when a person unsubscribes from a voice call they are put on the DNC (unsubscribe) list and will not be contacted, just like AWeber. We create an internal DNC list, but we do not scrub the national DNC list prior to sending your voice message.

    Currently, there is no DNC for SMS text messaging (or at least I’m not aware of). The receiver can unsubscribe from the SMS or voice message at any time by replying STOP for text or by pressing the digit on their phone that you specify when creating your voice broadcast.

    The best way to use it is with new and existing subscribers and not to send a message to old contacts that have not opted in to receive the messages.

    7/16/2012 3:44 pm
  19. @Marc I am so glad to see you asking that question. Mobile spam is absolutely unacceptable! That said, by following the process outlined above in this post most of the mobile marketing best practices and laws are followed. Specifically, the customer is explicitly opting in and can opt out automatically using the STOP feature.

    It is critical to also ensure that your opt in form outlines what the customer can expect to happen (i.e. Max 5 messages per month, etc.) and also to include the phrase “Message and Data Rates May Apply” so that customers know they will be charged by their cell phone carrier for these texts but not by you.

    Lastly, you must NEVER send any text message via CallLoop or any text messaging service to anyone whose cell phone number you already have in your contact list but who has not explicitly signed up for text message communication. That is mobile spam, pure and simple.

    Kim Dushinski
    Author of The Mobile Marketing Handbook
    (not a plug, but so you know why I know what I’m saying here =:)

    7/17/2012 12:00 pm
  20. @Kim Well said.

    To explain a bit further on what Kim mentioned is that you simply cannot just send a group of people text messages who have not opted in to receive them a message.

    With the integration with AWeber, people are able to “opt in” through a webform to join your list to receive sms messages. So you kill two birds with one stone: building email + sms at the same time.

    7/17/2012 12:19 pm
  21. Thanks very much Kim and Chris for the additional clarification. Hopefully, it’s clear to those who are reading and/or considering this channel that what we’re talking about here is 100% permission based, with very clear expectations for mobile opt-in subscribers.

    We couldn’t agree more with the best practices Kim posted in her comment. AWeber staunchly supports confirmed opt in and ensuring that people know exactly what they’re signing up for when they provide their email address — and that same principle applies just as much, if not more so, to mobile phone numbers.

    Remember that tomorrow afternoon, we’ll be answering more questions during our free Getting Started webinar at 2pm ET. Join us and hear how you can start integrating mobile the right way!

    7/17/2012 12:47 pm
  22. Also, if you’re wanting to only add people who have confirmed their email to an SMS list, you can do that.

    Here’s a video to show you how:
    https://vimeo.com/44129065

    7/17/2012 3:44 pm
  23. This looks great – especially since I had purchased a mobile service over 1.5 years ago and it did not integrate with anything else.
    Question: I have a list already created for my paying customers to deliver their content in broadcasts and would like to add the cell numbers of the clients to this existing list. It seems extra to request that they double opt in to add their cell number to the same list they just double opted into, some literally today (I completely support ONLY double opting in of course).
    Is there a way I can just add the numbers of the clients who have explicitly given me their cell numbers – and have them only click once to opt in confirm?

    This would be just like I add many people to my lists who specifically request to be added to my other lists, and then they opt in by responding to the confirmation email. I saw Call Loop after I launched this paid list today of course.

    Perhaps you will cover such a specific question in your Wednesday webinar.

    Question 2. Clients are added to one of my lists when they pay for their item – is there any way that I will be able to add their phone number to this process if they so choose when they are checking out? I am guessing that I will need to do a separate opt in campaign for cell numbers to this paid list to confirm their cell numbers. I am just VERY conscious of emailing mostly content not sales/action requests to my customers. Thus my over 100% open rate.

    3. Too funny, I will finish watching Kim Dushinski’s webinar from last week – after I join Call loop.

    7/29/2012 12:53 am
  24. Thank you so much… i was looking for free sms solution for a long long time

    10/23/2012 3:37 am
  25. thx hunter boyle… this is the best solution for mobile marketing campaign… only those will get sms who have opted… i was searching for this service for quiet some time… m gonna subscribe this blog as it has many relavent info regarding mobile marketing

    When this will be available to UAE, INDIA and Pakistan ?

    11/3/2012 6:45 am
  26. Mobile marketing is the future as the open rates for emails is going downhill. Great job by Aweber.

    12/7/2012 11:28 am

Leave a Comment

Need an avatar?



Follow Comments
Send me notifications of new comments
rss Follow comments via RSS