Reports: Gmail No Longer Blocking Images, Yahoo Still Down

breaking news

Your email subscribers who use Gmail will soon see all of your images, without having to “turn them on” (though they can opt to turn them off).

For you, this means 2 things:

  1. Your images, seen by more subscribers, will have more of the aesthetic and informative effects you intend.
  2. Your reports may show more subscribers opening your emails. Since opens are recorded when images display, you’ll now be able to see opens from Gmail subscribers who weren’t previously loading your images. More detailed user information will be hidden for privacy, but seeing correct open rates is likely to benefit a far wider pool of email marketers.

The full report is here.

While you’re at it, learn more about using images in your emails.

Yahoo’s Outage

In other news, Yahoo has been experiencing a partial email outage which may impact some of your subscribers.

The outage could account for any low engagement you’re seeing from Yahoo users on your lists.

To stay informed about the outage, see what Yahoo’s saying here.

Updates

Monday, Jan 16. Yahoo announced that access is restored and missing emails are in the process of being recovered. Details here.

Tuesday, Jan 17. The summary of what Gmail’s image-showing update means for marketing has been published here.

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By:
Amanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.

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12 Comments

  1. James

    So if google hosts images on its proxy servers, including the small image used for tracking open rates, it means we won’t have anymore open rates reports for our subscribers using gmail?
    They will only be based on approximation with the click rates?

    12/12/2013 3:40 pm
  2. Is this worth a read too & does it impact Aweber?
    http://techcrunch.com/2013/12/12/gmail-open-rates/
    Cheers,
    Thea

    12/12/2013 10:04 pm
  3. James, The original image, displayed in the first open of the message, is hosted on the original server. From there, the image is copied onto Google’s servers. Therefore, the unique opens – the number of subscribers actually opening, without counting additional opens from the same subscribers – will be reported. Some may argue this is actually more instructive, as it reports the exact number of subscribers who engaged.

    12/12/2013 10:15 pm
  4. Thanks for this information and will share around for others to see.

    12/13/2013 3:21 am
  5. bum

    Amanda, I’m kind of confused; so as of now when a subscriber opens our email, if he does not click “display images” he won’t be counted as an open?

    And then when Google implements this change, images will automatically load so if they open an email, it will trigger as an open, right?

    I think I understood your post as subsequent opens by the same subscriber will not be counted, but the first time they open it will.

    thx

    12/13/2013 2:59 pm
  6. James

    OK Amanda, yes if google downloads the image on its servers only when the user opens the email, then it will work even better than before because I think (in my own lists) not many gmail users were enabling images at all for my emails, and for good reason since I wasn’t using any, so except for the tracking image, there were no images.

    So having tracking only for uniques is better than relying only on clicks approximation like before.

    It is indeed a good thing for us, IF google does it correctly and don’t do something particular for emails from autoresponders or tiny images used for tracking in general.. Let’s hope :-)

    But anyway, I’ve now changed the way I do my email, I now include a logo in all emails, so that give subscribers a reason to click on always enable images, not on gmail now, but on other email providers.

    12/13/2013 3:33 pm
  7. i use gmail, because it is the best email according me, thank for sharing good post

    12/13/2013 10:46 pm
  8. thanks for infomation

    12/14/2013 11:03 am
  9. Hi Amanda,

    One of the reasons I use Aweber is the presence of user interface simplicity coupled with free tools to use. I, for one does not like using images in my newsletters.

    I simply want to communicate out in plain English to my subscribers, sometimes the use of Images posses so many disadvantages. Some depends on browser compatibility from the end of the subscriber.

    But, this is good news for users of Aweber who loves integrating beautiful images in their newsletter and emails.

    12/16/2013 8:47 am
  10. Hi guys, we checked into the details more deeply, and here’s a fuller look at what this means: http://www.aweber.com/blog/email-marketing/update-gmail-image-blocking-and-caching.htm.
    Bum – Correct on all counts.
    James – Logo = Good branding. Nice call. :)

    12/16/2013 10:42 am
  11. I hated it when Yahoo was down. It is because most of our messages are contained in that e-mail. They keep on trying to improve it but then, it just became slower and slower.

    12/26/2013 11:46 pm
  12. Ivan, I agree that can be frustrating. Just as a resource for the future, I’ve located their Mail Status page here.

    12/27/2013 11:22 am

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