Email Template Design

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Your Field Guide to Designing Mobile Friendly Emails

By Olivia Dello Buono

Today, more than half of emails are opened on a mobile deviceā€¦ yet less than half of marketers are designing with mobile in mind. Use these tips to make sure your messages are mobile optimized.

Optimize Your Emails for Preview Panes

By Amanda Gagnon

Could you engage over half your subscribers better with a simple design adjustment? If you send business-to-consumer (B2C) emails, about 53% of your subscribers first see your emails in a preview pane 1. If you send business-to-business (B2B), the number is even higher (around 80%).