I’ve subscribed to a lot of email lists in the last several months since I’ve been blogging about email marketing. And even though I spend my days discussing various aspects of email campaigns, I still end up deleting most of the emails I’m subscribed to without even opening them. There are still some emails that [...]

Jackson Coffee Company, a coffee shop in Jackson, MI, has won “Best of Jackson” four years in a row without ever asking their customers to vote for them. And they beat out national chains like Starbucks and McCafe. How do they do it? Effective email marketing mixed with a strategic social media presence helps Jackson [...]

We made some predictions about Google+ – Google’s new social network – in a podcast a few months ago. What is this new network all about? And how does it compare to Facebook and Twitter for online marketing? During our first podcast, Google+ was still in a limited beta release. It’s since opened to the [...]

Your brand’s Facebook page is changing tomorrow. On March 30th, Facebook will switch all brand pages to its Timeline layout. This might create some unique challenges for your current list building strategy. Don’t worry – you can still use our Facebook web form app like you always have. But Timeline does not allow brand pages [...]

If you’re already growing your email marketing list and getting exposure on Facebook and Twitter, try thinking smaller. There are tons of new networks with targeted audiences gaining popularity and generating buzz. Some bigger brands are already finding success with niche social media sites. Niche networks make it easier to engage directly with your target [...]

Small business often means a small budget, which might make you feel limited when marketing your services. How do you get the word out without breaking the bank? The key to marketing your business on a budget is in your customers, the content you produce, and the channels you use to distribute your content. At [...]

Is it ever okay to break email marketing best practices? Which ones are breakable? And when? Best practices describe tested email techniques that other marketers have found successful. Best practices establish a baseline for your campaign. But a lot of times, these practices come down to what works best for you and your subscribers. So [...]

Email marketing is designed to help established businesses connect with their customers on a regular basis – whether it’s through promotions, sales or a friendly newsletter. But in some cases, email marketing can actually be your business. There are plenty of big sites out there that began their business as an email list. How did [...]

It’s the age old story of subscriber meets email campaign. Sometimes it’s love at first sight. Sometimes the relationship takes a little warming up first. And sometimes, it’s just one relationship buzzkill after another. Is your campaign irritating subscribers more than connecting with them? It could be if you’re making any of these mistakes. It’s [...]

As a small business owner, you probably understand that getting customers to engage with your email campaign is a big factor in its effectiveness. How do you design a campaign that your customers will want to read regularly? There’s one key word in that sentence: Design. If you’ve been sending plain text emails to your [...]