Author: Andrea Carter

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Email Marketing & Public Relations: A Match Made In The Inbox

By Andrea Carter

Public relations is a great way to boost your audience’s perception of your brand. In this Q&A, we talked to PR expert Murray Newlands to find out the best ways small business owners can maximize their PR efforts along with email marketing.

What You Need to Know About Canada’s Anti-Spam Law (CASL)

By Andrea Carter

Canada’s new spam law, better known as CASL, is set to take effect on July 1, 2014. Similar to CAN-SPAM here in the U.S., Canada’s upcoming legislation is a way for regulators to help consumers dodge unwanted and unsolicited emails. The good news is AWeber customers need not worry.