Mobile is a key way to reach consumers. Does your business have a mobile strategy?[...]
Do plain text emails get better email deliverability than HTML ones?[...]
What channels are millennials using to to interact with friends, family, and brands? Find out here.[...]
Get the scoop on Facebook's recent advertising changes and improve your Facebook advertising.[...]
It’s no secret that mobile usage has skyrocketed in the past year or two. More people are using their mobile devices more often, to do more things than ever before: Litmus reports that more than half of people read email on a mobile device. Shop.org reports that among U.S. smartphone users, approximately half have consulted [...]
Read "What Mobile Marketing Strategy Is Right For You? Use This to Find Out [Infographic]"
We’ve heard it all over the place: “I send plain text emails because HTML emails get filtered into the spam folder.” But is the belief that plain text emails get better email deliverability than HTML ones rooted in reality? We sat down with our Director of Deliverability, Mohammed Ahmed, to find out. The answer, it [...]
Read "Plain Text vs HTML Email: What Reaches the Inbox in 2014?"
You’ve seen them: in cars, in coffeeshops, and in countless articles trying to explain what they do and why they do it. Millennials are everywhere. For marketers, they’ve become a hot topic of discussion over the past few years. And no wonder: Millennials have hit the workforce and will continue to do so for the [...]
Read "Exclusive Research: How Do Millennials Use Technology?"
By now, you’ve probably heard about Heartbleed. It’s a major security bug believed to affect about 17% of all (supposedly) secure servers on the Internet. There’s a good chance you’re wondering whether AWeber.com and other websites you use have been affected. So let’s talk about it. AWeber: Not Affected When we found out about Heartbleed, [...]
Read "Heartbleed: We’re Not Affected. Here’s What You Can Do To Protect Yourself"
Facebook is shaking things up yet again – this time on the advertising front with its new structure to advertising campaigns. They’re making it easier to organize, optimize and measure your ads. Easier is good, but anytime you’re going to spend money advertising your business, you want to have a clear picture of how your [...]
Read "What You Need to Know About Facebook’s New Ad Structure"
We recently asked our customers to let us know what their favorite WordPress themes are. The results are in, and we took the responses seven steps further! If you’re reading this blog, there’s a good chance you’re using WordPress to power your site. And no wonder: with its vast list of valuable plugins and beautiful [...]
Read "7 Stylish Email Templates Inspired by Top WordPress Themes"
When you send your email campaigns, what email address do your subscribers send replies to? If you said, “my Yahoo/Hotmail/AOL/Gmail address,” I have some unpleasant news for you: You’re hurting your email deliverability. And after what just happened at Yahoo, you’ll want to fix that, and fast. Why Some of You Keep Putting Your Email [...]
Read "Want to Get Your Emails Delivered? Fix This Today"
Anyone who has ever started a business knows that sometimes your enthusiasm outpaces your experience and planning. A few years ago, I started a soap & scrubs Etsy shop. When I started it, all I knew was that oatmeal, honey and goat milk were as good in the shower as they were for breakfast, and [...]
Read "3 Questions I Wish I’d Asked Before Starting My Business"
We’re on the move again. Getting out from behind the desk, meeting, mingling, speaking and supporting events from coast to coast. Here’s a look ahead to where our team will be this month. Check out these awesome events and if you’re attending, please let us know so we can connect with you in person! Where [...]
Read "AWeber Whereabouts: Meet Our Team At These April Events"
If it seems like we’re adding more and more awesome third-party applications every month, well, that’s because we are. And this month, we’re featuring four apps to help you with different areas of your marketing mix. These latest AWeber integrations can help you grow your list with custom forms and social contest apps, seamlessly integrate [...]
Read "April 2014 Integrations Roundup: OptinMonster, Gleam, MoonClerk, Cyfe"