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Email Marketing Tips by AWeber

Take Your Subscribers Back to School

by Amanda Gagnon on September 2nd, 2010

It’s the start of September, and teachers everywhere are scrambling to pen lesson plans for that first day of school. So maybe it’s a good time for you to prepare for your new students, too.

What’s that? You don’t have any students? Maybe not technically, but everyone who signs up for your emails is like a student walking into your classroom, ready to learn how your business can help them.

So, are your pencils sharpened and your apples polished?

It never hurts to double-check, so here’s a little something to help you through those bumps of a new beginning: A Guide to Welcoming Your New Students (aka Subscribers).

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Gmail Introduces The Priority Inbox

by Justin Premick on September 1st, 2010

On this blog and others, traditional “batch-and-blast” (PS don’t ever use that word unless you’re mocking it) email marketers have been hearing for a while now that relevance plays an important role in your email deliverability.

As far back as 2007, we noted that “spam” was about email subscribers don’t want or value. Not just email that they didn’t request (although that’s still spam, too).

As I noted in that post, “If you’re not providing value to subscribers, their actions with your messages will reflect that. ISPs track what’s done with your messages, and can choose to filter you out if they find you’re not ‘what the consumer wants.’”

This week, Gmail announced a new feature that makes this a reality.

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How to Collect Testimonials

by Rebecca Swayze on August 31st, 2010

When used properly, customer testimonials can help you build a list of engaged email newsletter subscribers and increase sales.

Testimonials can alleviate tension during the sign up process and can potentially increase product sales once subscribers are on your email list. But how do you collect worthwhile feedback when you have none to begin with?

Read on to find out how easy it can be to track down the buzz about your business, and how to ask for feedback if you come up empty-handed.

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How Bands Drum Up Email Subscribers

by Amanda Gagnon on August 26th, 2010

Bands can attract fans, promote their gigs and sell their merchandise with email marketing.

But bands are made up of musicians, not marketers. And independent musicians, the ones who need to market themselves, already write, play, produce and distribute their music. So when do they have time to find email subscribers?

Actually, many independent bands are already using a tool with phenomenal potential to kick-off an email campaign. It’s called Bandcamp, and with it, bands can amass subscribers without any extra effort at all.

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Do You Use Snippets For More Opens?

by Amanda Gagnon on August 24th, 2010

Did you know that your “from” and subject lines aren’t the only inbox tools you have to convince subscribers to open your email marketing messages?

Some email programs also display an auto-preview of the top of your email, sometimes called a snippet.

That snippet could be the extra nudge subscribers need to open and investigate further.

The power of the snippet hasn’t yet been proven, so before you make any permanent changes, we encourage you to split test a few broadcasts. To get started, here are four ways to set up a snippet-friendly version in under five minutes.

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Link Tank

Link Tank: Full Gmail, Email vs. Social, Asking The Right Questions

by Justin Premick on August 20th, 2010

At AWeber, we see, share and discuss a lot of links throughout the week… more than we could ever write articles about. So to give you an idea of what we’re reading and talking about (mostly, but not always, about marketing), we’re going to share a few of those links here.

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The Yin and Yang of Yoga Marketing

by Amanda Gagnon on August 19th, 2010

In ancient times, yoga was practiced by ascetics seeking higher consciousness.

Today, everyday folk perform their asanas in your studio – if they can find the time. Amid the thousand responsibilities of work and home, yoga can be overlooked.

But sometime in their day, your customers probably check their email. Finding a message from you can help bring their practice back into focus.

The Yoga Garden is a studio that email markets with a combination of diversity and sameness. Apply this balance to your own email marketing campaigns to keep your customers engaged, responding and staying on the path to enlightenment with you.

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Do Your Words Scare People Away?

by Amanda Gagnon on August 17th, 2010

“Words mean nothing. Action is the only thing. Doing. That’s the only thing.”
- Ernest Gaines

You write words in your marketing emails. Many or few, you use them to communicate your ideas.

But you don’t write words to communicate alone. You write them to request an action. Sometimes it’s subscribing, responding, purchasing – whatever you want readers to do.

The words that carry most of the weight of the request are the few at the end, where you normally provide a link to proceed: your call to action. This is the decision point. The words you use here could sway readers either way.

So how can you know which ones to use? You can guess, based on your own preferences. Or you can know for sure by running a split test.

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Email and Facebook: In a Relationship

by Rebecca Swayze on August 12th, 2010



Email – I can’t imagine my life without it – is probably going away, Sheryl Sandberg Facebook’s COO boldly claimed at the Nielsen’s Consumer 360 conference earlier this summer.

Obviously, We beg to differ!

On the contrary, it seems obvious to us that email is stronger than ever – particularly when used hand-in-hand with social networks like Facebook and Twitter.

In fact, in our recent survey of email marketers, we found that:

  1. 33% reported integrating social media and email marketing has increased their subscriber base.
  2. 30% reported after integrating social media and email marketing they saw an increase in friends/fans/followers.

With email and social working hand-in-hand, how could email possibly go away?

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Tell Us Why You Heart AWeber

Why Email Marketers Heart AWeber (& You Will Too)

by Zachary Reese on August 11th, 2010


Recently we asked users to submit videos of how they use AWeber to run their email marketing campaigns.

The response was extraordinary. There were videos for just about every industry imaginable, from non-profits to e-courses and everything in between.

We decided to edit a few together into a video showcasing the unique personalities of our amazing customers.

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