Take Your Subscribers Back to School
by Amanda Gagnon on September 2nd, 2010It’s the start of September, and teachers everywhere are scrambling to pen lesson plans for that first day of school. So maybe it’s a good time for you to prepare for your new students, too.
What’s that? You don’t have any students? Maybe not technically, but everyone who signs up for your emails is like a student walking into your classroom, ready to learn how your business can help them.
So, are your pencils sharpened and your apples polished?
It never hurts to double-check, so here’s a little something to help you through those bumps of a new beginning: A Guide to Welcoming Your New Students (aka Subscribers).
Continue reading “Take Your Subscribers Back to School”
Gmail Introduces The Priority Inbox
by Justin Premick on September 1st, 2010On this blog and others, traditional “batch-and-blast” (PS don’t ever use that word unless you’re mocking it) email marketers have been hearing for a while now that relevance plays an important role in your email deliverability.
As far back as 2007, we noted that “spam” was about email subscribers don’t want or value. Not just email that they didn’t request (although that’s still spam, too).
As I noted in that post, “If you’re not providing value to subscribers, their actions with your messages will reflect that. ISPs track what’s done with your messages, and can choose to filter you out if they find you’re not ‘what the consumer wants.’”
This week, Gmail announced a new feature that makes this a reality.
Continue reading “Gmail Introduces The Priority Inbox”
How to Collect Testimonials
by Rebecca Swayze on August 31st, 2010When used properly, customer testimonials can help you build a list of engaged email newsletter subscribers and increase sales.
Testimonials can alleviate tension during the sign up process and can potentially increase product sales once subscribers are on your email list. But how do you collect worthwhile feedback when you have none to begin with?
Read on to find out how easy it can be to track down the buzz about your business, and how to ask for feedback if you come up empty-handed.
Continue reading “How to Collect Testimonials”
How Bands Drum Up Email Subscribers
by Amanda Gagnon on August 26th, 2010Bands can attract fans, promote their gigs and sell their merchandise with email marketing.
But bands are made up of musicians, not marketers. And independent musicians, the ones who need to market themselves, already write, play, produce and distribute their music. So when do they have time to find email subscribers?
Actually, many independent bands are already using a tool with phenomenal potential to kick-off an email campaign. It’s called Bandcamp, and with it, bands can amass subscribers without any extra effort at all.
Continue reading “How Bands Drum Up Email Subscribers”
Do You Use Snippets For More Opens?
by Amanda Gagnon on August 24th, 2010Did you know that your “from” and subject lines aren’t the only inbox tools you have to convince subscribers to open your email marketing messages?
Some email programs also display an auto-preview of the top of your email, sometimes called a snippet.
That snippet could be the extra nudge subscribers need to open and investigate further.
The power of the snippet hasn’t yet been proven, so before you make any permanent changes, we encourage you to split test a few broadcasts. To get started, here are four ways to set up a snippet-friendly version in under five minutes.
Continue reading “Do You Use Snippets For More Opens?”
Link Tank: Full Gmail, Email vs. Social, Asking The Right Questions
by Justin Premick on August 20th, 2010At AWeber, we see, share and discuss a lot of links throughout the week… more than we could ever write articles about. So to give you an idea of what we’re reading and talking about (mostly, but not always, about marketing), we’re going to share a few of those links here.
Continue reading “Link Tank: Full Gmail, Email vs. Social, Asking The Right Questions”
The Yin and Yang of Yoga Marketing
by Amanda Gagnon on August 19th, 2010In ancient times, yoga was practiced by ascetics seeking higher consciousness.
Today, everyday folk perform their asanas in your studio – if they can find the time. Amid the thousand responsibilities of work and home, yoga can be overlooked.
But sometime in their day, your customers probably check their email. Finding a message from you can help bring their practice back into focus.
The Yoga Garden is a studio that email markets with a combination of diversity and sameness. Apply this balance to your own email marketing campaigns to keep your customers engaged, responding and staying on the path to enlightenment with you.
Continue reading “The Yin and Yang of Yoga Marketing”
Do Your Words Scare People Away?
by Amanda Gagnon on August 17th, 2010
“Words mean nothing. Action is the only thing. Doing. That’s the only thing.”
- Ernest Gaines
You write words in your marketing emails. Many or few, you use them to communicate your ideas.
But you don’t write words to communicate alone. You write them to request an action. Sometimes it’s subscribing, responding, purchasing – whatever you want readers to do.
The words that carry most of the weight of the request are the few at the end, where you normally provide a link to proceed: your call to action. This is the decision point. The words you use here could sway readers either way.
So how can you know which ones to use? You can guess, based on your own preferences. Or you can know for sure by running a split test.
Continue reading “Do Your Words Scare People Away?”
Email and Facebook: In a Relationship
by Rebecca Swayze on August 12th, 2010
“Email – I can’t imagine my life without it – is probably going away,“ Sheryl Sandberg Facebook’s COO boldly claimed at the Nielsen’s Consumer 360 conference earlier this summer.
Obviously, We beg to differ!
On the contrary, it seems obvious to us that email is stronger than ever – particularly when used hand-in-hand with social networks like Facebook and Twitter.
In fact, in our recent survey of email marketers, we found that:
- 33% reported integrating social media and email marketing has increased their subscriber base.
- 30% reported after integrating social media and email marketing they saw an increase in friends/fans/followers.
With email and social working hand-in-hand, how could email possibly go away?
Continue reading “Email and Facebook: In a Relationship”
Why Email Marketers Heart AWeber (& You Will Too)
by Zachary Reese on August 11th, 2010
Recently we asked users to submit videos of how they use AWeber to run their email marketing campaigns.
The response was extraordinary. There were videos for just about every industry imaginable, from non-profits to e-courses and everything in between.
We decided to edit a few together into a video showcasing the unique personalities of our amazing customers.
Continue reading “Why Email Marketers Heart AWeber (& You Will Too)”
« Previous Entries
Email Tips.
Delivered.
Popular Topics
affiliates autoresponders AWeber culture blog newsletters call to action Case Studies confirmed opt in content ideas design email analytics email authentication Email Deliverability email newsletters email statistics examples expectations from line holiday marketing HTML email templates ISPs list building marketing calendar New Features personalization recommendations relevance rendering restaurant email marketing rss to email scheduling segmentation social media spam complaints split testing strategy subject line targeting testing thank you page unsubscribes usability video email web forms welcome email whitelistingSearch the Blog
Recent Comments
