Email Newsletter Open Rates: April 2008
Posted by Justin Premick on May 13th, 2008Think you know the best day and time to send your email newsletter?
Ever wonder if your fellow email marketers are all sending at the same time you do?
Convinced your open rate is too low (or amazingly high)?
Some recent statistics pulled from all AWeber users may help you answer these questions:
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Posted in Case Studies 15 comments so farExample of How to Use Global Fields: Our New Phone #
Posted by Justin Premick on May 8th, 2008We recently set up an easy-to-remember phone number for you to contact us: 1-877-AWEBER-1
In addition to making remembering how to get in touch with our Customer Solutions Team easier, this presents an opportunity to answer a question that I never really was able to demonstrate very well when customers asked:
What good are Global Fields? How would I use them?
In this instance, using Global Fields saved me a lot of time updating our various customer, affiliate and prospect newsletters. Here’s how:
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Posted in Articles & Tips 8 comments so farMaximize Signup Conversions by Asking for Less
Posted by Marc Kline on May 6th, 2008Does your form ask for just the information you need to build and engage a list of subscribers, or does it go above and beyond that?
As MarketSherpa has pointed out, “above and beyond” in this case may lead to signup conversion rates and information quality that fall below your expectations.
In the latest Chart of the Week, they illustrate why name and email should typically be all the information we ask for in our email newsletter sign up forms. Take a look:
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Posted in Articles & Tips 13 comments so far3 Tips For More Clicks and Website Traffic
Posted by Marc Kline on May 2nd, 2008Sometimes our emails are focused on a single goal, aiming the entire message at driving to a specific landing page.
Other times when our purpose is more general, it makes a lot of sense to take a broader approach, aiming to get our subscribers back to nearly *anywhere* on our website. We can let them choose their own adventure from there, hoping they’ll eventually complete a site goal (e.g. ordering, membership sign up, etc.).
For those times, here are 3 techniques that could significantly boost your click through rates back to your website:
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Posted in Email Template Design 39 comments so farAOL Clarifies Its Requirements and Recommendations
Posted by Marc Kline on April 29th, 2008It really does make sense for ISPs to want to help email senders to get messages through to users who want them.
But “who wants them” is more complex than “anyone who filled out my sign up form” in an age where message relevancy, bounces, complaints, and authentication increasingly way in.
Just today, AOL announced two new or revised documents they’ve published that should give a firm understanding of both what they suggest strongly as well as what they require.
Your ESP should help you take care of most of the requirements they list, since most are technical or procedural in nature. A quick read of the suggestions validates recommendations you’ll find being expressed in the permission only email community over and over again.
It’s also nice to see where we’re on the same page with those who decide what happens with our email. This type of transparency helps everyone but those who don’t adhere to the standards.
Posted in Email Deliverability 9 comments so farEven Experienced Marketers Make Email Mistakes
Posted by Marc Kline on April 29th, 2008[Insert clever first paragraph here.]
OK, so that one was on purpose, but we all make mistakes at one point or another, like leaving some text only we were supposed to see. Even Seth Godin does.
No matter how experienced we are with something (or sometimes because we are so experienced with it), mistakes happen.
A mistake here and there is not a big deal! But one repeated over and over is. It’s how we learn from them, and what we do to prevent them from happening that separates the careful, successful newsletter publishers from the error-prone who see inconsistent results.
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Posted in Articles & Tips 14 comments so farVendor Recommendations for Small Businesses
Posted by Marc Kline on April 25th, 2008
We know frequently asked questions should be addressed, and one of ours has had to do with who we’d recommend for any number of services besides email marketing.
We’ve been hesitant to make all but a few recommendations because, frankly, there are a lot of options out there for services like web hosts, payment processors, and so on.
Well, after nearly a decade of trying and using several vendors ourselves and hearing plenty of reviews from our users and other email marketers, we’re ready to pull the trigger and share some carefully selected recommendations.
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Posted in Articles & Tips 1 comment so farSystem Maintenance Friday at Midnight
Posted by Marc Kline on April 23rd, 2008
This Friday, April 25th beginning at Midnight ET, our internet service provider will be conducting maintenance work.
The website will not be available during a period of up to 1.5 hours. It has been indicated to us that it will likely take less time than this, but any work or activity in or from an account set for this time should be rescheduled.
In our history, this is the first time we’ve received notice of such necessary downtime, so future downtime for this reason seems very unlikely.
Thanks for your patience, and for choosing AWeber!
Posted in Uncategorized Comments OffComcast Added to Feedback Loop System
Posted by Marc Kline on April 23rd, 2008
Since our messages’ relevance to subscribers is crucial to the deliverability of our messages, knowing how they respond to them is important.
Opens and clicks tell us some things, like the rate at which our subscribers positively respond to messages. But at best, that’s only half of the story.
That’s why we’re glad to be a part of Comcast’s new feedback loop system.
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Posted in Email Deliverability 2 comments so farWant Subscribers to Confirm? Get Creative!
Posted by Justin Premick on April 17th, 2008Would you spend money on pay-per-click ads (i.e. Google Adwords) and not bother to optimize your landing page content?
What about the price of your product, or incentives you use to build urgency — they affect your conversion rate, so you probably test them, right?
Now… what about your confirm rate? If you could do something to influence the percentage of people who confirm their signups to your email campaign, you would… wouldn’t you?
I recently came across an AWeber user who was frustrated with his confirm rate. As I talked with him, I realized that a lot of you may be missing the same opportunities to get more of your website visitors to confirm.
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