Segment Your List with Survey Results
by Rebecca Swayze on March 11th, 2010In a recent post we showed you how to easily ask subscribers for feedback by including a rating scale in your emails.
Using an innovative rating scale sets you apart from your competitors and shows subscribers that you are thinking outside of the box – that you really care about what they want.
It allows you to creatively request opinions from readers and build your email marketing campaign, making it more specific, relevant and well-received by your subscribers.
But what do you with the information once it is collected?
Continue reading “Segment Your List with Survey Results”
Newsletter 101: Conquering Structure
by Amanda Gagnon on March 10th, 2010You have 51 seconds to get to the point.
That’s all the average email gets, according to the Nielsen Norman Group. In those seconds, readers determine the email’s value and decide whether to act.
Clear presentation makes this decision easier. As Dr. Flint McLaughlin of MECLABS says, “Clarity trumps persuasion.”
Don’t try to convince your subscribers – instead, clearly present them with an appealing offer. These four techniques show you how the structure of your email newsletters can provide that clarity and take your readers to the next step.
Continue reading “Newsletter 101: Conquering Structure”
See The Improved Broadcast Archive
by Justin Premick on March 3rd, 2010There are several benefits of using AWeber’s broadcast archive feature to publish a copy of your email newsletters online:
- It provides a version of your message that looks the same to subscribers regardless of what email program they use.
- Subscribers can easily spread the word by linking to the online version of your message.
- It gives your Twitter followers somewhere to view your message once you tweet it.
Haven’t tried publishing your email newsletter online yet? Now’s a great time to try it out.
Why? We’ve just released some enhancements to the broadcast archive that make the online version of your messages more attractive and a list-building opportunity.
Continue reading “See The Improved Broadcast Archive”
Grow More Than Grapes: Email List Building For Wineries
by Amanda Gagnon on March 2nd, 2010Wine sales have slumped with the economy, and only slight recovery is predicted for 2010. Wineries are dipping into a vat of ideas to increase sales, and email marketing is bubbling to the top.
As a winery, email marketing lets you reach your regular visitors, area restaurants and retailers and even consumers separated by distributors. And it’s worth noting that millenials, the newest generation of wine drinkers, prefer their wine promotions online.
But to email these groups, you need them to subscribe first. Try these techniques for some creative list building that can make your emails just as popular as your gold-medal merlot.
Continue reading “Grow More Than Grapes: Email List Building For Wineries”
New HTML Email Templates: Good Things Come In Pairs
by Bob Ricca on February 25th, 2010
Finding quality HTML email templates can be tough, and finding templates related to your specific needs can be even tougher. Fortunately, we’ve been releasing new templates regularly. We’d like to think that each template we release could be the key to taking your email marketing to the next level.
Generic email templates are a dime a dozen and it’s no surprise, they fit the mold for most people. It’s not necessarily a bad thing. But what makes a template extraordinary? How can we provide you with templates that go that extra step toward fostering success?
We’re proud to present you with three sets of templates (email and web form combinations) available exclusively to AWeber customers.
Continue reading “New HTML Email Templates: Good Things Come In Pairs”
How To Market Like Nine Inch Nails
by Amanda Gagnon on February 23rd, 2010
Trent Reznor, frontman for industrial rock band Nine Inch Nails, has earned a reputation as a marketing maverick. He engages fans, building loyalty and watching sales naturally follow.
In the Nine Inch Nails online forum, Reznor tells musicians they can be their own best marketers:
“If you are young and use the Internet, you know more about your audience than [labels] do – for sure. This is a revolution and you can be a part of it. The old guard is dying; if you have good ideas – try them.”
Email marketing is the perfect medium to try out these new ideas. With the following game plan, we’ll show you how.
Continue reading “How To Market Like Nine Inch Nails”
Start Segmenting: 3 Easy Steps
by Amanda Gagnon on February 17th, 2010
Every subscriber is a beautiful and unique snowflake.
Each one belongs to your list for different reasons. For every email you send, some might just not care. To avoid subscriber fatigue, each reader should be sent only the content they want.
But how can you find out what they want?
You can ask them. You can send them surveys or add fields to your sign-up form.
Or, you can use the following method to harness the data you already have.
Continue reading “Start Segmenting: 3 Easy Steps”
Mobile Email Design Tips
by Rebecca Swayze on February 15th, 2010
How often do you think about people reading your emails on their mobile phones?
Three years ago, “64% of key decision makers were viewing your carefully crafted email on their BlackBerrys and other mobile devices” according to MarketingSherpa1.
Imagine, that was three years ago! Since then, smart phone sales have grown worldwide and the number of people checking email on their mobile phones continues to increase rapidly.
It’s high time you think about your mobile subscribers when you design your emails. Here are a few ideas to get you started…
Continue reading “Mobile Email Design Tips”
Support Offices Closed Wed-Thur Feb 10-11, 2010
by Tom Kulzer (AWeber CEO) on February 9th, 2010Record snowfalls are piling up across the Mid-Atlantic region of the United States.
As part of this, we are expecting to receive another 12 to 20 inches of snow starting overnight on Tuesday, February 9, 2010 and continuing through Wednesday, February 10.
While we might be able to get to the office in the morning, it’s highly unlikely we’d be able to get home at the end of the day Wednesday – and while we offer a lot of great benefits to AWeber team members, sleeping bags aren’t among them 
So our Customer Solutions Team will be unavailable on Wednesday, February 10, 2010.
We’ll be back on Thursday, February 11 at 8:00 a.m. EST to answer your questions via phone, email and livechat. If you have any questions on Wednesday, please use the form on the contact us page and we’ll answer them in the order received on Thursday morning.
Update Wed 2/10 at 9:22PM EST: The Philadelphia, PA region has been plastered with record snow fall totals in excess of 18 inches. Nearly all major highways in the area have been completely closed all day today and are not expected to reopen until sometime Thursday. Our team is completely buried and will be unable to safely make it into the office until Friday. Those of us with laptops have been monitoring any critical issues, but without a full team are unable to respond to all inquiries. My apologies for any inconvenience this may cause.
Thanks for understanding!
How to Get Subscribers to Whitelist You
by Amanda Gagnon on February 9th, 2010Although emails from AWeber customers like you are already whitelisted on an ISP level through us, your emails may be filtered on an individual level.
Each subscriber has the opportunity to whitelist you within their own inbox. This can prevent confusing messages and keep inboxes from filtering you out.
So how do you get your readers to give you their stamp of approval? You ask, of course.
Continue reading “How to Get Subscribers to Whitelist You”
« Previous Entries
Email Tips.
Delivered.
Popular Topics
affiliates autoresponders AWeber culture blog newsletters call to action Case Studies confirmed opt in content ideas design email analytics email authentication Email Deliverability email newsletters email statistics examples expectations from line holiday marketing HTML email templates ISPs list building marketing calendar New Features personalization recommendations relevance rendering restaurant email marketing rss to email scheduling segmentation social media spam complaints split testing strategy subject line targeting testing thank you page unsubscribes usability video email web forms welcome email whitelistingSearch the Blog
Recent Comments
Tags: email analytics, relevance, segmentation