Video can have a positive effect on subscriber activity in your emails. But how do you go about creating a video, much less getting one in your email?[...]
'Tis the season for holiday TV specials. And they can teach you a thing or two about marketing![...]
(Please tell me someone got the Dire Straits joke from the title. But, on to more pressing matters…) Video in email has gotten more and more popular. Just a few years ago, a survey showed that video increased click-through rates by 96% in some cases. VideoRetailer found that including the word ‘video’ in your subject [...]
Read "Video In Email: Exposure For Something And Clicks For Free"
It’s the first full week of the December, which means the holiday season is now in full swing. In between all of the hustle and bustle that comes with this time of year, you may also want to take some time to relax. What better way to do so then to watch one of the [...]
Read "Email Marketing Lessons From Classic Holiday Movies"
This Thursday, November 28, the AWeber Customer Solutions office will be closed. But though we’ll be spending time with our families and friends, we’ll also be keeping tabs to make sure your accounts are running smoothly. We’ll be back in the office at 8:00 a.m. on Friday, November 29, so if you have any questions [...]
Read "Happy Thanksgiving! Our 2013 Support Hours"
This week starts the busiest buying season of the year. Are you ready to take advantage of it? Whether you have a retail brick-and-mortar business and/or if you have a strong online presence, you can make a big holiday splash and get eyes on your business! According to PR Newswire, over 89% of shoppers will [...]
Read "Holiday Marketing Tips from the Startup Princess"
In America, Thanksgiving makes us think of fall, family, football and, of course, a big holiday meal with turkey and all the trimmings. But this Thanksgiving, no matter where you are, heed our warning – stay away from “stuffing!” We’re talking about email “stuffing,” of course – when you try to cram way too much [...]
Read "Leave The Stuffing In The Turkey: Why You Shouldn’t Overstuff Your Emails"
Limitations suck. That’s what we think here at AWeber. We don’t really believe in limitations here. We like things to be unlimited, like the number of emails you can send or the number of lists you can have or the amount of image storage you can get for free. What was that? Did we say [...]
Read "Introducing Unlimited Image Storage!"
Small Business Saturday happens on November 30. For the third year in a row, American Express is encouraging consumers to “Shop Small” and support local establishments in their communities during the holiday season instead of shopping at big chain retailers. Consumers spent $5.5 billion at small businesses on this day last year. 67% of consumers [...]
Read "Small Business Saturday 2013 Action Plan"
Don’t look now, but it’s November. Yes, already. Thanksgiving is two weeks away. How did the holidays get here so fast? If you haven’t been to our Holiday Inn, you might not be fully prepared. Don’t panic. We have 12 free gifts to help you launch the best holiday campaign ever, and they’re all waiting [...]
Read "12 Free Gifts To Save Your Holiday Marketing"
There are a lot of people online who want to donate to your organization, especially during the holidays. So no matter how busy you get this time of year, it’s important to keep your nonprofit visible. Here’s what I had to learn the hard way. Big Mistake. Huge. Before joining the AWeber team in September, [...]
Read "Holiday Marketing For A Nonprofit? Don’t Neglect Your Online Presence"
Our summer intern, Nick Randazzo, picked up some solid tips on list building at conferences while he was here. He’s back at school, but still sharing what he’s learned: A great way to meet potential subscribers is at industry-based events like workshops, trade shows or conferences. These events are the perfect opportunity to show people [...]
Read "3 Ways to Get Subscribers at Conferences"