A Sneak Peak at Broadcast QuickStats
by Zachary Reese on July 30th, 2010For the longest time in the history of forever, email analytics has been an all or nothing affair. You’re either tracking your email marketing campaigns or you’re not.
The problem: there is a ton of data that gets tracked and sifting through it all can be overwhelming. It’s like trying to find a back issue of Field & Stream in the Library of Congress. You’re better off going to your local library where they only carry the stuff that’s relevant to you.
We took that terrible analogy and applied it to AWeber’s Email Analytics. As a supplement to our full reports page, in the near future we’re rolling out Broadcast QuickStats. You’ll be able to view the most pertinent statistics for your messages grouped together on one super slick page.
Click that big grey play button in the video below to check out our design and development teams as they discuss both building QuickStats, and what it will do for you.
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Segmenting: The #1 Sales Technique
by Rebecca Swayze on July 27th, 2010Salespeople often get a bad rap. It doesn’t matter what they’re selling – one bad experience with a scummy, slimy swindler and you’re left with a bad taste in your mouth for quite a while.
But for every scalawag salesguy, there are dozens of serviceable and accommodating sales reps that truly want to help you find the best product out there.
They engage you, ask you questions and soak up clues that could possibly aid them in closing the sale. They aren’t pushy, overbearing or deceitful, but instead they’re informative, helpful and driven to find a good fit for you – no matter if you’re buying a car, a pair of shoes, a puppy or a television.
Segmentation can help your email marketing campaign function in the same way. Read on to find out how to use this tool to maximize profit and keep existing customers happy.
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Market Like a Mind Reader
by Amanda Gagnon on July 22nd, 2010You don’t need to visit a psychic to find out which subscribers will be pleased to receive your next email.
You can find out yourself by segmenting your list. Sorting subscribers into segments based on various criteria means you can send them the emails you know they want – all without reading their minds.
Your subscribers will be impressed not only by your apparent ESP, but by the customized quality of your emails.
You can segment your list in all kinds of ways, including how recently subscribers signed up, where they live and what preferences they’ve indicated on web forms or surveys.
Let’s practice your mind-reading skills now: below are six ways to segment your list. Which ones will let you send custom emails that your subscribers will appreciate?
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See What Your Forms Could Look Like!
by Nick Moore on July 20th, 2010Have you ever wanted to show someone all the cool things you can do with AWeber before they purchase an account? Ever wanted to see your options for web form creation at a glance?
Now you can view all the possible templates and color schemes for web forms in one place with this snazzy, searchable web form template gallery.
Enjoy! And, if you have a moment, tell us what you think of the templates and the gallery!
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Testimonials: The Ultimate Social Proof
by Rebecca Swayze on July 15th, 2010Your email marketing relies on that one decisive moment when someone cruising around the internet ends up on your landing page and signs up for email updates from your company.
Once visitors click around and develop interest in your product, it’s natural for there to be some hesitation. People are very protective of their inboxes, but one surefire way to combat that tension is to use testimonials.
It’s a tactic that stems from the logic of social proof. As Robert Cialdini, author of Influence: The Psychology of Persuasion, explains, “we view a behavior as more correct in a given situation to the degree that we see others performing it.”
Let’s explore how you can use testimonials to encourage interested individuals to complete their requests for information and help you close sales with your email campaign.
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Publish Full Posts In Blog Broadcasts
by Justin Premick on July 13th, 2010Many businesses and bloggers use AWeber’s blog newsletter tool to convert RSS to email and tell readers about new posts on their blogs.
When we released this tool, our thinking was that it would be a way for you to get email subscribers back to your blog in order to read your post, comment on it and take any other actions you wanted after getting to your site. So we designed the broadcasts to include partial blog posts rather than full posts.
While this has worked beautifully for many of you, some of you have asked us to provide a way for you to include full posts directly in the emails.
Now, you can. Here’s how:
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How Permission Could Save This Viral Marketing Tactic
by Amanda Gagnon on July 8th, 2010My favorite author just announced me as his co-author! Okay, he didn’t really mean it and he’ll say the same about you, but what a brilliant way to earn a subscription to your emails – assuming, of course, you keep permission in mind.
Donald Miller’s co-author game gives the email marketing sign-up process a creative twist. Its format is likely to attract a flood of participants. And yes, it indicates my interest in his brand.
But it never once hints that I’m opting into his campaign. So although I like his emails and am pleased to have found them, I am annoyed that I wasn’t offered a choice.
The steps of the sign-up game are laid out below. Scroll down to marvel at how brilliantly it attracts subscribers. Then note how to improve this process in your own campaign by adding the most critical element of all: permission.
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A Cowboy’s Guide to Email Marketing
by Rebecca Swayze on July 6th, 2010Just like a seasoned email marketing pro, a successful cowboy (or cowgirl!) always learns from his experiences and acknowledges his own limits.
He is self-reliant, innovative and constantly looking for new ways to succeed out on the frontier. And he always outsmarts his opponents using wit, knowledge and skill.
Saddle up your horse and read on to find out how your email campaign can benefit from the legendary ways of the Wild West.
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Support Hours – Independence Day 2010
by Justin Premick on July 2nd, 2010AWeber’s customer support offices will be closed on Monday, July 5th 2010 for the Independence Day holiday.
As always, we’ll be keeping an eye on things to address any critical issues.
We’ll be here on Saturday the 3rd from 9:00AM until 5:00PM EDT to answer your questions by phone, email and live text chat, and we’ll return on Tuesday the 6th at 8:00AM EDT.
Thanks, and have a great holiday!
Optimize Your Emails for Preview Panes
by Amanda Gagnon on July 1st, 2010Could you engage over half your subscribers better with a simple design adjustment?
If you send business-to-consumer (B2C) emails, about 53% of your subscribers first see your emails in a preview pane 1. If you send business-to-business (B2B), the number is even higher (around 80%).
The preview pane is part of the inbox in some email clients. It lets users peek at part of their emails to decide whether or not to open them.
If those few inches of space don’t entice previewers to open, they’ll simply ignore or delete your message. Don’t let that happen. Get the corner on the preview pane market with these easy design changes.
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