Support Hours - Independence Day 2009
by Justin Premick on July 2nd, 2009AWeber’s customer support offices will be closed on Friday, July 3rd 2009 for the Independence Day holiday.
As always, we’ll be keeping an eye on things to address any critical issues.
We’ll be here on Saturday the 4th from 9:00AM until 5:00PM EDT to answer your questions by phone, email and live text chat.
Thanks, and have a great holiday!
Video: Moving Day at AWeber
by Justin Premick on June 26th, 2009We’re just about all moved in at our new office - here’s how moving day went!
(You can also watch the video on YouTube and subscribe to our “emailmarketing” YouTube channel for more videos in the future.)
Comments: 11
AWeber Moves to a New Office Friday, June 26th, 2009
by Justin Premick on June 25th, 2009It seems just like yesterday that AWeber moved into a larger office to support our growing team.
As it turns out, that was about three and a half years ago now. And we’ve grown more, to the point that the office we moved into in 2006 just can’t hold us.
So after over a year of planning and construction, we’re moving into a new office.
Continue reading “AWeber Moves to a New Office Friday, June 26th, 2009″
How To Add an Opt-In Form to Your Facebook Page
by Justin Premick on June 23rd, 2009Given Facebook’s continued growth, you’re likely to see even more discussions of how marketers can and should be using it to connect with customers.
For those of you who are running Facebook pages (or want to), there’s now an easy way to add fans and visitors to your email marketing campaigns…
Adding an Opt-In Form to Facebook Pages
Alex at the Return on Subscriber blog offers an excellent tutorial (complete with screenshots) that walks you through the process.
Continue reading “How To Add an Opt-In Form to Your Facebook Page”
Comments: 8
Deliver Smarter Autoresponders With Send Windows
by Justin Premick on June 17th, 2009At the end of our recent post on the trouble with choosing the “best” time to send your autoresponders, we proposed that autoresponders need to get “smarter:”
- Deliver themselves only during the days and times you want.
- Avoid days and times that don’t work for your subscribers.
Throughout most of the history of email marketing, this sort of focused delivery scheduling was only available for broadcasting - not for autoresponders.
That’s about to change. To learn how, watch this video or read on.
Continue reading “Deliver Smarter Autoresponders With Send Windows”
Comments: 35
Email Autoresponders and The Trouble With the “Best” Time to Send
by Justin Premick on June 15th, 2009Ever wondered: “what’s the ‘best’ day and time to send an email?”
If so, you’re not alone. It’s one of the most popular questions about email marketing. It has spawned innumerable studies over the years, and we hear it at AWeber almost every day.
There’s just one problem:
Continue reading “Email Autoresponders and The Trouble With the “Best” Time to Send”
Comments: 22
Reason 9,785 Why You HAVE To Get In Subscribers’ Address Books
by Justin Premick on June 3rd, 2009OK, 9,785 reasons might be a slight exaggeration.
But the writing is on the wall for marketers who aren’t getting subscribers to add them to their address books.
Soon, if you’re not in there, it’ll be even easier for customers and prospects to ignore your email marketing campaigns.
Here’s what I mean:
Continue reading “Reason 9,785 Why You HAVE To Get In Subscribers’ Address Books”
Comments: 18
Create Subscriber Expectations Over Time
by Justin Premick on May 27th, 2009This is #3 in series of posts on subscriber expectations. Previous articles here: Part 1, Part 2.
As discussed recently, properly setting expectations for subscribers before they sign up and immediately after they do so helps you deliver the kind of better experience that leads to more responsive, more deliverable email marketing campaigns.
But that subscriber experience doesn’t occur in just a single moment. And expectations can change over time.
How do you make sure the expectations you worked so hard to set in your opt-in form and on your thank you page don’t fade after subscribers have been on your list for a while?
Continue reading “Create Subscriber Expectations Over Time”
Comments: 5
Thank You: Another Critical Opportunity to Create Subscriber Expectations
by Justin Premick on May 20th, 2009This post is #2 in a three-part series on expectations. Read part 1 here.
Your thank you page is a critical stage in your email marketing because it links two types of interactions your subscribers have with you.
Immediately before they sign up, they’re interacting with you on your website, with their web browser. They’re 100% in charge of the situation. They can leave at any time and you’ll never even know who they were.
After they subscribe, however, they’ve agreed to interact with your business in a whole new way you pushing information to them when you choose), in a whole new environment (their email software instead of just their web browser).
To effectively transition new subscribers between those interactions, good email marketers set expectations using the thank you page.
Continue reading “Thank You: Another Critical Opportunity to Create Subscriber Expectations”
Comments: 11
Learn The First of 3 Critical Opportunities to Create The Right Subscriber Expectations
by Justin Premick on May 15th, 2009One of the first posts on this blog talks about the importance of expectations in your email marketing campaigns and presents consistency as the key to expectations.
Consistency matters - but before you can consistently meet expectations, you have to set them! If subscribers don’t know what’s coming, it doesn’t matter how consistent the formatting and frequency are - those emails will still feel inconsistent with whatever preconceived notions subscribers had about them.
So how do you create expectations that you can then meet?
As I see it, you get 3 critical opportunities to do so.
Today, let’s discuss the first one:
Comments: 8
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