AWeber Email Marketing Tips

As a small business owner, you probably understand that getting customers to engage with your email campaign is a big factor in its effectiveness. How do you design a campaign that your customers will want to read regularly? There’s one key word in that sentence: Design. If you’ve been sending plain text emails to your [...]

A few months ago, we asked you to think about how email marketing can help your business. Some of you may have breezed through that worksheet; you have a good grasp on what you’re doing and what you want to accomplish (if not, go start with that one now). You’re at the point in your [...]

While most of AWeber’s education and marketing happens online — through this blog, our live webinars, the Knowledge Base, our Twitter and Facebook profiles, and a number of other venues — we know it’s important to get out and talk with email marketers in person, too. So this week, several people from our Education Marketing [...]

Some experts will tell you that email deliverability is based on what you write in your subject lines or how you design your messages. In reality, deliverability is more involved than that. Deliverability is increasingly influenced by how your readers engage with your emails: Do they open your messages or delete them as soon as [...]

Super Bowl commercials are the holy grail of advertising. Anyone who pays $3.5 million for a 30-second spot is going to make their ad damn good. Which means if you’re using email to market your business, there’s an awful lot of inspiration you can pull from those gems. So let’s take a look at a [...]

We talk a lot in this space about the power of analytics when it comes to marketing online. Knowing what people are doing on your site is a great way to target the right audience with the right message, leading to more conversions. PadiAct is a tool that takes this idea and runs with it, [...]

The following is a guest post from AJ Kumar at Single Grain. Thanks to Neil Patel for introducing us and making this post possible. – Justin Premick Your website and email marketing lists aren’t just business tools that help you connect with customers and prospects – in effect; they’re the digital manifestation of your presence [...]

At the end of 2011, we talked about reasons subscriber preferences should be top priority and asked if you’re marketing to the right audience. The reason for this was simple: you should deliver the most relevant content possible in order to get the best results. If you’re curious what other email marketers feel about this, [...]

You want to be memorable. Shared. Go viral, even. The solution? Animals. People can’t resist cute animals. They’re even reported to get more attention than major media outlets. It’s the reason why John St.’s “Catvertising” pitch became a viral hit. But you can’t just slap a random picture of a kitty in your design. It [...]

As the “60 Second Marketer,” Jamie Turner’s used his marketing ideas to grow his own consulting business. Here, he shares tips and resources he’s found most helpful tools to help you get all set up nicely. According to the Email Stat Center, between 60% and 70% of all smartphone users check email on their mobile [...]