A good brand story allows you to connect with the right customers because it conveys your unique purpose and benefits, aligns them with your goals and influences them to make a purchase.
Learn how to craft and tell your story when you sign up for our FREE 5-lesson email course and downloadable PDF guide.
Think about the last really good story you read or watched.
Maybe it was a video that gave a behind-the-scenes look at the ethical process of how a brand’s products are created. Or maybe it was an article featuring a customer whose life improved. Either way, these stories did the same thing: they sparked an emotional connection and added another layer of trust. And quite possibly, they ignited a desire to put yourself into the story, too.
Brand stories have become essential to every business because it allows them to share the value they bring to customers in a compelling way. And people simply remember stories better than they do anything else.
When you subscribe to our 5-lesson email course, you’ll get the steps you need to not only discover and share your story, but to live it out on a daily basis.
To write a compelling story, you first need to do a little research and self-reflection on your target audience, competitors and the purpose of your brand. In the first lesson, we’ll help guide you towards a clear understanding.
Using your research from lesson 1, it’s time to write a compelling narrative for your brand story. (This is when the magic happens!)
Your story can only be successful if everyone who represents your brand knows it and is ready to live it out on a daily basis. Here you’ll learn how to get your team on board.
What does it mean for a brand to share their story? This lesson will dive into the different ways you can weave it throughout all customer interactions, from your emails to customer service.
As the needs of your customers and the marketplace change over time, so too will you need to keep your story up-to-date. Here you’ll learn how to keep your story relevant in a way that stays true to your core brand.