Create Your First Facebook Ad

You might have an idea of who your customers are, but it's important to get really niche when it comes to creating a persona. What are your customer's interests? Passions? Motivators? Here's a downloadable worksheet to help you identify your ideal customer so you can create content that speaks to them.

You don't have to spend hundreds of dollars to reach the right people. The great thing about Facebook ads is the ability to set a price that's right for you. Facebook runs on an auction structure on which buyers determine the maximum bid they want to pay for clicks, impressions and conversions. Budgets can be set daily, weekly, or even at a lifetime level. Here's a breakdown of Facebook's bidding structure so you can find what works for you.

The secret to getting more eyes on your Facebook ad is to use images to grab viewers attention. Look for high-contrast images with little to no text - these typically perform best. Canva and Pablo by Buffer are easy-to-use tools for creating social images on a budget. And sites like Unsplash and Pexels are great resources for high-quality, royalty-free photography. Here are some ideas to get you started. Or check out our checklist for creating a shareable image.