email call to action

< Back to all posts

Magically Change Your Email Post-Send

By Amanda Gagnon

Here’s how to magically make your email content adjust itself to the situation so when latecomers open it after the fact, they see a completely different message.

6 Common Email Marketing Mistakes

By Rebecca Swayze

Everyone makes mistakes – even email marketing geniuses (hard to imagine, we know ;)). Yet with so many things to double and triple-check before sending a campaign, it’s easy for important components to slip the minds of seasoned pros and newbies alike. In fact, The Retail Email Blog regularly posts about the mistakes and “oopsies” of big email marketers on their blog, so if in fact you do mess up from time to time, you are still in good company! All joking aside, it’s always best to avoid a mistake before it happens. Here’s a list of things to steer clear of in order to make your campaigns run more smoothly than you ever thought possible.

Do Buttons Get Clicked More Than Text Links?

By Justin Premick

Many of our readers have already signed up to the live seminar on split testing that we announced last week. But even if you can’t make it, you’re probably interested in learning more about split testing now, right? Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests. Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.