Apple iOS 15 Mail Privacy Protection Open Rate Trends

By Tom Kulzer

Learn about the impact Apple’s iOS 15 has caused on the reporting of your open rate metrics within your email marketing platform.

Why You Should Delete a Bunch of Your Email Subscribers Right Now

By Kelly Forst

Want to run a successful marketing campaign? Then it’s time to clean house.

The Ugly Truth about Buying Email Lists

By Kelly Forst

Buying email addresses might seem like an inexpensive shortcut to growing your list. But it’ll cost you in the long run.

Email Authentication: A Powerful Way to Help Get your Emails into the Inbox with DKIM

By Robin Klingsberg

Reap the full benefits of all of the hard work you put into making your emails perfect. Follow these email deliverability best practices to greatly improve your chances of getting your businesses email into your customer’s inbox.

Reputation Matters: How to Make Sure Your Emails Get Delivered to the Inbox

By Mohammed Ahmed

When it comes to email, reputation matters. Find out how you can improve your email reputation with these easy tips.

Are Blocklisted Link Shorteners Getting Your Emails Blocked?

By Justin Premick

Have you ever used a link shortener on any of your email marketing campaigns?

List-Unsubscribe Header Makes Unsubscribing Easier and More Trustworthy

By Justin Premick

Some people don’t trust unsubscribe links, even from legitimate email senders. Others don’t want to be bothered locating the unsubscribe link in your email. In both cases, recipients may click the “spam” button in order to unsubscribe, raising your spam complaint rates and possibly reducing deliverability. Wouldn’t it be nice if ISPs made unsubscribing easier and more trustworthy for users (at the same time reducing your complaint rate)? One major ISP is already doing so.

Top 10 Email Domains of 2006

By Tom Kulzer

During 2006 the top 10 email domains have grown from representing 61.25% of email web form requests in January to 65% in December. Detailed top domain statistics, charts, and commentary contained within…