Why do you love email marketing?
I ♥ email because it's a simple way to communicate with an audience in a way that can be totally personalized.
What's your #1 email content tip?
My #1 tip for writing email content is to picture a single customer/client when you're writing. This ensures you create content they'll love, and just as importantly, feels human.
What brand's email strategy do you love?
There are many, but I'd have to say I love Barkbox (dogs and humor are an ultimate win for me) and anyone who sends a long email newsletter. I don't have to leave my inbox to enjoy the content.
What's your favorite element to include in an email: GIFs, video, images, interactive elements or old school plain text?
Interactive elements, hands down.
What's your favorite TV show?
Friends (Yes, they were on a break!!)