Shannon Recommends: Secrets to getting all the leads you can handle
Penny Pinching Publicity Preview: Get Publicity for free: a Teleseminar with Nancy Marmolejo
Feature Article: Be a radio rock-star!
Events & Highlights: What's Shannon Up To?
Media Profile: HR Magazine
About Shannon: Find out more about this award-winning presenter, author and publicist.
Marketplace: Great Offers From Great People
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Be Heard! is the free weekly online newsletter for entrepreneurs, solo professionals, consultants, coaches and small business owners that will help you learn the secrets to attract more targeted clients and customers through publicity and promotions.
The past few months haven't been great for me. And no, it's not the economy. I've been in a lot of pain recently with my leg and back, and still no 'real' diagnosis. Topped with a little one with her own broken arm and putting our house up for sale, it's been overwhelming!
Luckily, my mom came for the weekend to help out. And she brought a surprise: my niece Bailey, who the girls' adore. While I got to rest my weary bones, my mom and Matt staged the house. (I think she was an interior designer in a former life!) and Bailey played with the twins. Bailey worked with each one, teaching them new things, including how to read.
At first, I was upset that I needed help, as I take pride in my independence. But as the weekend progressed, I realized just how much I need the help of others for everything I do. After all, I'm not SuperMom; I'm not good at everything.
That's a good lesson for all of us: learn to reach out to get what we need. It's my goal for the rest of the month... will you join me in making it yours too?
Speaking of reaching out, my good friend Michele PW reached out to me to ask me to tell you all about her new copywriting program. It's set up quite like my own Penny Pinching Publicity: a membership program that gives you more than a teleseminar and CD, including real exercises and samples you can use. Find out more about both these programs below.
And let me help you! One of the most common questions I get asked is how someone can tap into radio for free publicity. Read this week's feature article to find out!
Are you struggling to get customers or clients? Are you twiddling your thumbs waiting for business to pick up?
Are you ready to blow the lid off your business and have more leads, clients and sales than you know what to do with?
Join Michele PW for this free teleclass TOMORROW night. She's known as the $Ka-Ching!$ Marketing
Strategist - and for good reason. Michele has helped some of the leading infomarketers with attract more clients with her exclusive copywriting formulas. Now she's going to share the secrets with you on Wednesday, October 15 at 7 PM EST.
You'll learn:
Michele's secret formula for bringing in a consistent stream of leads (this alone can save you hours of frustration)
Why word of mouth marketing doesn't work for 99% of
business owners out there...even if they think it IS working for them (it
really isn't, and I'll show you why and what YOU can do differently)
The biggest mistake entrepreneurs make when they're
cultivating leads, and how this mistake is costing you THOUSANDS in
lost opportunities
Don't have time to generate leads? No worries! I'll
show you how to simplify and systemize your lead system so you just see
the results, not the hours doing it
Have you ever picked up a magazine, read someone's expert advice on a topic, and then exclaimed, "I could have said that!"
This happens to successful people like you all the time. You're bright,
you're talented, you know that your business is guided by a strong
sense of mission, but outside of your immediate circle, no one else knows who you are.
That's all about to change.
Join me as I interview Visibility Expert Nancy Marmolejo, exclusively for Penny Pinching Publicity Members on October 22 at 8 PM ET (5 PM PT).
If you become a Penny Pinching Publicity Platinum member this month, you will have access to:
What Journalists Want ebook - chock full of tips and guidance on how to use social media to increase your visibility to your target market
A teleclass with me to help you with all your marketing questions
A fill-in-the-blank news release so you can easily promote your business to the media
A webinar, sponsored by ReadyTalk, featuring Visibility Expert Nancy Marmolejo, who will be sharing tips on creating visibility and publicity online
A newsletter sharing additional tips and tactics, including media profiles and contacts
A forum to connect with me and other members to ask any marketing & PR questions
A copy of the teleclass and webinar mailed to your door each month
And so much more
But to get all this, including the exclusive teleclass with Nancy, you must be a Penny Pinching Publicity member. Go to http://www.PennyPinchingPublicity.com.
Want to make an impact in front of thousands of people just by talking? Stop dreaming Oprah... and start doing radio.
Did
you know that American radio stations need more than 10,000 guests per
day to fill their shows? Producers are constantly looking for
compelling guests. And the key to getting their attention is to make
sure that whatever you're going to talk about is:
Controversial. Producers LOVE anything that gets their phone lines going. And nothing does the trick like a good argument.
Entertaining. If you can make people laugh and tell them fascinating stories, you'll always be in demand as a radio guest.
Informative.
Give people useful, timely information. Give them stuff that makes them
say, 'Wow! That's amazing! I didn't know that!'
Or a combination of the three.
Your
first step is to come up with topic ideas that are interesting, fun,
controversial, new or unusual. Make sure that your topic is appealing
to the listeners. You need to focus on a problem and why you're the
solution.Don't focus on the product or service you want to promote.
Here are the top ten most appealing subjects to help you get thinking about your topic:
Sex and relationships
Saving money
School violence
Corruption
Sexual harassment
Health and fitness
Hollywood & celebrities
Sports
Making money
Travel
Now narrow that focus down to a title that's attractive to your target audience.For an entrepreneur coach, you may come up with: "The
No-Stress Way to Start Your Own Business."For an interior designer, your title may be: "Get Your Bedroom Ready for Romance."A safety expert could use the title "Keeping Your Child Safe, Even While You're at Work."
Once
you've got a great title, you need to create what I call a Hot Guest
Sheet, similar to a speaker's one-sheet, this one-page document
highlights the title and outlines why you are the perfect guest for the
topic.
This Hot Guest Sheet should also have the following information:
Your credentials. If you've written a book, articles or even an ezine, mention it.You're looking to show the producer you are an authority on the topic.
A brief bio that really sells your personality.Give information that gives people insight into who you are, not just what you do.
Give
some idea of what the audience will learn from you. These should tease
the producer, making him or her compelled to want to know more.
A list of other places where you've been interviewed previously.
Possible questions the interviewer can ask you.
Your contact info
Once you have all the information together for your Hot Guest Sheet, all you need to do is fax it to producers.But
remember, just like any media outlet, each radio has a target market,
or demographic, so be sure to only send your Hot Guest Sheet to
producers who match your target audience.After
all, if your target market is women in their 30s, your not going to
want to send your sheet to a heavy metal station. Women in their 30s
tend not to be headbangers, so you'd be wasting time and money sending
it to that producer. Always keep in mind your target audience.
October 22, 2008 - 8 PM ET (5 PM PT) Using Social Media for Publicity with Nancy Marmoleljo
Exclusive teleseminar for Penny Pinching Publicity Platinum Members
Sponsored by ReadyTalk
The
publication's mission is to further the professional aims of the
Society for Human Resources Management and the human resource
management profession. Discusses new approaches and innovative best
practices in all areas of HR management and informs on new models of
ways of thinking. Designed as a forum for trends and legal issues as
well as new concepts used by human resources management professionals.
Offers practical solutions to workplace problems and includes editorial
on benefits, training and development, employment and staffing,
compensation, retirement planning, safety and security, awards and
incentives, HR technology, relocation, management and strategic
planning.
Margaret
focuses mostly on legal issues and upcoming legislation that HR
managers may face in the future. Please use email only.
Bill Leonard, senior writer
Bill is a senior writer focusing on workplace and management issues. He prefers releases and pitches via fax.
Patrick Mirza, editor
Pat
is the editor of the publication. Submit information on new products to
him via the Web site. For editorial submissions, send proposals first
via fax.
Terence
covers corporate management, economics, and the healthcare industry.
If you have a product or service that relates to any of these, please
email or fax him a short pitch. Do not call him, even to follow up.
He'll get in touch with you, if interested.
Editor's note: I've done my best to make sure these contacts and their details are accurate. But remember, it's best to check to make sure!
Shannon Cherry, APR, MA is the founder and president of Cherry Communications, which includes the subsidiary Be Heard Solutions. She works with small business owners, nonprofit directors and entrepreneurs to help them to be heard.
For more than 15 years, she's been turning people's thoughts and ideas into clear, concise, compelling stories - the kind that stand above the rest and get noticed.
In addition to her consulting work, Shannon has co-authored two books: Be Your Own Great & Powerful: A Woman's Guide to Living a Real, Big Life and Parenting Beyond Belief, an Amazon best seller for more than eight months. She is also the blogger behind, Startup Spark, one of the top 50 business blogs in the world. She also blogs at http://www.thepowerpublicist.com, giving additional media relations and marketing communications advice and tips.
Shannon is a professional speaker, who has presented internationally on the topics of media, public relations, marketing and parenting.
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Luckily, my mom came for the weekend to help out. And she brought a surprise: my niece Bailey, who the girls' adore. While I got to rest my weary bones, my mom and Matt staged the house. (I think she was an interior designer in a former life!) and Bailey played with the twins. Bailey worked with each one, teaching them new things, including how to read.
Your
first step is to come up with topic ideas that are interesting, fun,
controversial, new or unusual. Make sure that your topic is appealing
to the listeners. You need to focus on a problem and why you're the
solution.
