Shannon Recommends: Last Chance to Sign Up for the Priority List!
Penny Pinching Publicity Preview: Get Noticed By Journalists
Feature Article: How to use a blog to promote your business
Events & Highlights: What's Shannon Up To?
Media Profile: American Public Media
About Shannon: Find out more about this award-winning presenter, author and publicist.
Marketplace: Great Offers From Great People
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Be Heard! is the free weekly online newsletter for entrepreneurs, solo professionals, consultants, coaches and small business owners that will help you learn the secrets to attract more targeted clients and customers through publicity and promotions.
I think October is my favorite month of the year. In upstate NY, the leaves are turning beautiful colors. It's just a bit cooler, but not time for a major coat yet. And there's pumpkins everywhere.
I love pumpkins. And I get them in orange, white and any other color I can find. There's just something about them that puts a smile on my face.
And speaking of pumpkins, my little ones are enjoying school so much. Lyra, who wasn't speaking when she started school a week ago, now says seven words! It's so exciting to see the progress they've made in such a little time.
And what about you, how have you progressed on your business goals this year? 2008 is winding down pretty fast; it's already October! If you want real progress, even in times like these, you need to market yourself effectively - and cheaply. That's what Penny Pinching Publicity is all about! Check out this month's special report and very special guest in the Penny Pinching Publicity Preview section.
And don't forget that this is your last chance to sign up for my priority list for a very important announcement coming out next week. If you want to know first (plus get some very exclusive discounts), sign up today. And here's a hint about the announcement: it has something to do with this week's feature article. (October is also a great time for mysteries, isn't it?)
My delay is your opportunity! Since I was a bit out of commission with a back injury the last few weeks, I delayed launching a new program that is guaranteed to help you with your publicity.
And being on my exclusive Priority List has privileges. Not
only will you get an amazing discount offered only to you, but you'll
also be able to take advantage of exclusive bonuses, including
personalized coaching from me If
you're ready for this information to take your business - and your life
- to the
next level, get on my Priority List today.
Imagine
having all the resources in place to get your publicity machine working
for you. No struggling to write a good press release. No worries about
finding media contacts. That's what Penny Pinching Publicity is all about. It's like having your own PR consultant on speed dial.
But you need more: a one-stop-shop to not only discuss media
relations but other marketing ideas as well. So I created the all new
Penny Pinching Publicity program.
If you become a Penny Pinching Publicity Platinum member this month, you will have access to:
What Journalists Want ebook - chock full of tips and guidance on how to use social media to increase your visibility to your target market
A teleclass with me to help you with all your Social Networking questions
A fill-in-the-blank news release so you can easily promote your business to the media
A webinar featuring Visibility Expert Nancy Marmolejo, who will be sharing tips on creating visibility and publicity online
A newsletter sharing additional tips and tactics, including media profiles and contacts
A forum to connect with me and other members to ask any marketing & PR questions
A copy of the teleclass and webinar mailed to your door each month
The difference between a good pitch and a bad pitch is all in the execution.
The
pitches that are used are the ones that are newsworthy, media-friendly
and arrive at opportune times. All three working together gives a PR
person the best chance of media coverage and publicity.
Other tips for creating a good pitch and avoiding bad pitches include:
*
Forming lasting relationships with the media can be more effective than
sending a non-targeted email pitch to an editor or reporter who has
never heard of you. These emails are often treated as spam and
discarded by the media. It's not enough to craft one generic pitch and
email it to all of the editors on a media list.
* Most
successful PR campaigns depend on strategically maintained pitches that
get re-pitched frequently. Using a release distribution system that
gets your release pitched once is considered by many in the industry to
be a form of bad pitching. With hundreds of pitches sent to media
professionals daily, yours can get easily lost. Retool and repitch to
the same targeted journalists.
* Match the pitched story
to the needs of the media source and its readers and viewers. That
means a little research on the PR person's part, matching the story to
the proper media source. For example, a bad pitch would be pitching a
story about dogs to a technology editor (unless the dog happens to be
robotic). A good pitch would be pitching the same story to a pet
magazine.
* Time is money, the saying goes. If you pitch
to a journalist whose time is short and deadline driven, you get only a
short time to pitch a story to them. The rule of thumb is 10 seconds or
less to grab their attention.
October 22, 2008 - 8 PM ET (5 PM PT) Using Social Media for Publicity with Nancy Marmoleljo
Exclusive teleseminar for Penny Pinching Publicity Platinum Members
Sponsored by ReadyTalk
American
Public Media is the national production and distribution arm of
Minnesota Public Radio (MPR), one of the nation's premier public radio
organizations. Their shows are features on almost all National Public
Radio stations in the country.
Key shows and contacts:
Marketplace - This national series spotlights business news, the global economy and
finance.
Rob Wood, producer - rwood@marketplace.org FAX: (213) 621-3501
Rob focuses on Business, the Economy, Travel, Health, Technology, and the
Environment. Send press information by fax, e-mail, or mail.(But he
really likes faxing!) Calls are OK, but do not follow up after your
pitch has been confirmed as received.
The Splendid Table - Culinary, culture, and lifestyle program that celebrates food - how it
touches our lives and feeds our souls. The program explores
relationships of food to travel, health, ecology, and cultures, and it
offers commentaries by a variety of writers and personalities who share
their passion for the culinary delights.
Sally Swift, producer - salswift@earthlink.net FAX:(651) 290-1295
Sally is the main PR contact for the show. She covers food and culture.
Send press releases and related materials via mail or fax. Contact
Sally via e-mail.She doesn't like getting phone calls.
Future Tense - This "Journal of the Digital Age" discusses technology news, issues and
other information. Guests include technology experts.
Jon Gordon, producer/host - jgordon@mpr.org
Jon is also a senior reporter and Producer for MPR. Make sure you send
him information only related to technology. He prefers to be contacted
by e-mail.
Editor's note: I've done my best to make sure these contacts and their details are accurate. But remember, it's best to check to make sure!
Shannon Cherry, APR, MA is the founder and president of Cherry Communications, which includes the subsidiary Be Heard Solutions. She works with small business owners, nonprofit directors and entrepreneurs to help them to be heard.
For more than 15 years, she's been turning people's thoughts and ideas into clear, concise, compelling stories - the kind that stand above the rest and get noticed.
In addition to her consulting work, Shannon has co-authored two books: Be Your Own Great & Powerful: A Woman's Guide to Living a Real, Big Life and Parenting Beyond Belief, an Amazon best seller for more than eight months. She is also the blogger behind, Startup Spark, one of the top 50 business blogs in the world. She also blogs at http://www.thepowerpublicist.com, giving additional media relations and marketing communications advice and tips.
Shannon is a professional speaker, who has presented internationally on the topics of media, public relations, marketing and parenting.
Imagine having thousands of targeted people visiting your website. You can do it with Ka-Ching Traffic, the step-by-step program to help you use free Web 2.0 strategies. Visit Ka-Ching Traffic today to find out more. Make more money by becoming a Be Heard Solutions affiliate. If your
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Disclaimer: Neither Be Heard Solutions, Cherry Communications nor Shannon Cherry endorses the accuracy or reliability of any of the paid advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. Please do your own due diligence BEFORE purchasing any product.
I love pumpkins. And I get them in orange, white and any other color I can find. There's just something about them that puts a smile on my face. 
Imagine
having all the resources in place to get your publicity machine working
for you. No struggling to write a good press release. No worries about
finding media contacts. That's what Penny Pinching Publicity is all about. It's like having your own PR consultant on speed dial.
The
pitches that are used are the ones that are newsworthy, media-friendly
and arrive at opportune times. All three working together gives a PR
person the best chance of media coverage and publicity.
