Penny Pinching Publicity Preview: Using social media for publicity
Feature Article: Why a reporter isn't your friend
Events & Highlights: What's Shannon Up To?
Media Profile: Good Morning America
About Shannon: Find out more about this award-winning presenter, author and publicist.
Marketplace: Great Offers From Great People
**Recommend Be Heard!**
Find this ezine valuable? Why not recommend it to a few friends? As a
thank you for doing this, you'll have a chance to win a complimentary
copy of my bestselling audio program, The Inside Scoop.
Be Heard!
September 16, 2008 Volume IV, Issue 26 ISSN: 1942-9320
Published weekly. You are on our list because you asked to be. To change your subscription, see link at end of the ezine.
Be Heard! is the free weekly online newsletter for entrepreneurs, solo professionals, consultants, coaches and small business owners that will help you learn the secrets to attract more targeted clients and customers through publicity and promotions.
It's Matt, Shannon's husband. She's a bit out of commission, which I am sure she will explain another time.
But she insisted that I make sure Be Heard! gets to you on time. She was very excited to give you access to contacts at Good Morning America, tips on working with a reporters, and info on the improved Penny Pinching Publicity.
We're extended the discounted price one more week, since Shannon hasn't been able to approvethe new shopping cart. So take advantage of it while you can.
Matt
Pssst! One of Shannon's programs is increasing in price very soon. Lock in your membership now at the current subscription rate.
Shannon has totally revamped Penny Pinching Publicity, her signature membership program, for the fall, based on your requests and ideas.
Besides getting a monthly fill-in-the-blank press release, advice and ideas, members will also get:
A special report on a specific marketing topic every month
An easy-to-use publicity quick-tip daily
Special access to Shannon, and much more!
But here's the thing: the monthly subscription price for Penny Pinching Publicity will double in September, but you can lock in the current rate of $19.95 by subscribing now.
Go to http://www.PennyPinchingPublicity.com
PS - And if you are already a member, no worries! Your rate is guaranteed as long as you are a member in good standing!
It's back and better than ever!
Imagine
having all the resources in place to get your publicity machine working
for you. No struggling to write a good press release. No worries about
finding media contacts. That's what Penny Pinching Publicity is all about. It's like having your own PR consultant on speed dial.
But you need more: a one-stop-shop to not only discuss media
relations but other marketing ideas as well. So I created the all new
Penny Pinching Publicity program.
If you become a Penny Pinching Publicity Platinum member this month, you will have access to:
Get Free Publicity Using Social Networking ebook - chock full of tips and guidance on how to use social media to increase your visibility to your target market
A teleclass with me to help you with all your Social Networking questions
A fill-in-the-blank news release so you can easily promote your business to the media
A webinar featuring the Queen of Marketing MaryPat Kavanagh, who will be sharing details on using social media and social networking to build your business
A newsletter sharing additional tips and tactics, including media profiles and contacts
A forum to connect with me and other members to ask any marketing & PR questions
A copy of the teleclass and webinar mailed to your door each month
And so much more
Plus, this is your last chance to sign up at the current discounted rate. The price is going up next week. Go to http://www.PennyPinchingPublicity.com
Why a reporter isn't your friend
When we want some news coverage, who do we go
to?
A reporter, right?Sure, that's the correct
answer, but you need to be careful dealing with reporters.
One of the biggest mistakes we make is to view reporters as
our friends. We think we know them. After all, we see and hear reporters every
day; they become part of our lives. But this fictional view of
reporters can lead to trouble when you deal with them on a personal or business
level.
The first biggest myth about dealing with reporters is the
notion of on-the-record, off-the-record.A reporter may say
information will be off-the-record, so they may not use you as a source, but it
is their job to break stories before the competition.So they will
find other sources and still release a story which could be bad for you
personally or economically.The best way to keep from releasing
information you don't want to is to be properly prepared for your
interview.
The best mind set to have before talking with a reporter is
to think of them as any other business tool that you may use on a daily
basis.Your business utilizes many outside vendors, ones that you
wouldn't talk about your inner workings to, so treat reporters the same, give
them the information that you want released.If your business
utilizes reporters frequently then you may begin to view them as a friend this
is only natural, however keep a certain amount of distance from them.
Another common misconception about reporters is that you
should maybe give them a gift or some other token of appreciation.Reporters are doing their job by releasing the news, they are paid for
their work and giving gifts could be easily misconstrued.
Don't try and make your interview an advertisement, reporters
want to break stories not publish advertisements for your business.Stick to what you're trying to say, don't think because you're being
interviewed that everything you say is newsworthy, this ties in with being
prepared think about what information you want to pass along, and practice
it.
These ideas will make your interview go smoother and will
help it look more professional.By looking professional in an
interview will give your business more credibility and also help with publicity
which is the main goal of any interview.
September 24, 2008 - 9 AM - 5 PM (ET)
Email Marketing in 2008: What Every Company Should Know
Live Event at Holiday Inn Express, Latham, NY
I'm speaking on several subjects including list building and email marketing content.
Sponsored by The Association of Strategic Marketing
Get a $25 discount by going to:
http://www.associationofmarketing.org/seminars/382306?cd=15402:0:1:1:7&discount_code=X5973169 September 24, 2008 - 8 PM ET (5 PM PT) Developing Profitable Relationships Using Social Networking with Mary Pat Kavanagh
Exclusive teleseminar for Penny Pinching Publicity Platinum Members
Sponsored by ReadyTalk
Good Morning America
147 Columbus Ave
6th Fl
New York, NY 10023
(212) 456-0600
FAX: (212) 456-1011 http://www.gma.abcnews.com
Here's the scoop:
The program presents daily news, information, and features in a captivating format. Issues and stories explore a variety of topics confronting Americans and their families today, with interviews, light-hearted features, book reviews and other home-oriented topics.
Tory serves as workplace contributer. Tory is also the host of Home Work on ABC News Now and writes a weekly column for ABCnews.com on work related issues such as career advancement, job searching, and how to balance family and career. She prefers to receive press materials via e-mail.
Patty is primarily a book review producer for the show. She is also a coordinating producer, and her responsibilities on the show include producing live medical/health segments and animal/wildlife features. She also works with a number of special interest magazines producing lifestyle pieces for the show. She prefers to receive pitches via e-mail.
Editor's note: I've done my best to make sure these contacts and their details are accurate. But remember, it's best to check to make sure!
Shannon Cherry, APR, MA is the founder and president of Cherry Communications, which includes the subsidiary Be Heard Solutions. She works with small business owners, nonprofit directors and entrepreneurs to help them to be heard.
For more than 15 years, she's been turning people's thoughts and ideas into clear, concise, compelling stories - the kind that stand above the rest and get noticed.
In addition to her consulting work, Shannon has co-authored two books: Be Your Own Great & Powerful: A Woman's Guide to Living a Real, Big Life and Parenting Beyond Belief, an Amazon best seller for more than eight months. She is also the blogger behind, Startup Spark, one of the top 50 business blogs in the world. She also blogs at http://www.thepowerpublicist.com, giving additional media relations and marketing communications advice and tips.
Shannon is a professional speaker, who has presented internationally on the topics of media, public relations, marketing and parenting.
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Disclaimer: Neither Be Heard Solutions, Cherry Communications nor Shannon Cherry endorses the accuracy or reliability of any of the paid advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. Please do your own due diligence BEFORE purchasing any product.
One of the biggest mistakes we make is to view reporters as
our friends. We think we know them. After all, we see and hear reporters every
day; they become part of our lives. But this fictional view of
reporters can lead to trouble when you deal with them on a personal or business
level.
