Penny Pinching Publicity Preview: Using social media for publicity
Feature Article: If You Were An Editor, What Would You Want?
Events & Highlights: What's Shannon Up To?
Media Profile: People Magazine
About Shannon: Find out more about this award-winning presenter, author and publicist.
Marketplace: Great Offers From Great People
**Recommend Be Heard!**
Find this ezine valuable? Why not recommend it to a few friends? As a
thank you for doing this, you'll have a chance to win a complimentary
copy of my bestselling audio program, The Inside Scoop.
Be Heard!
September 2, 2008 Volume IV, Issue 24 ISSN: 1942-9320
Published weekly. You are on our list because you asked to be. To change your subscription, see link at end of the ezine.
Be Heard! is the free weekly online newsletter for entrepreneurs, solo professionals, consultants, coaches and small business owners that will help you learn the secrets to attract more targeted clients and customers through publicity and promotions.
I had a great week. Especially on Wednesday, when my friend from California visited me on the way to a wedding. Sierra Sullivan is The Passion Coach and she's also the publisher of an amazing and beautiful magazine called The Ray. That morning, I got a massage and was so excited to see her, I rushed right over to one of my favorite restaurants sans makeup to see her.
Sierra and I had a wonderful afternoon, eating lunch, sipping wine and talking about how we've both made our business dreams into reality. We're both able to have the lives we want - including taking off entire afternoons all due to putting our dreams in motion. And now Sierra is going to share the secret of how to do it with everyone. Check out her Visions to Reality Class that's starting in just a few days.
And speaking of dreams, one of mine is about to come true, too. This entire summer, I've worked hard to create a membership program like no other. It has different levels so that everyone can join and get value no matter what the budget. But more importantly, it was developed based on what you've told me you've been needing: publicity & marketing ideas; media contacts; pre-written, ready to go press releases; and additional tips and tactics from marketing gurus. It's the new improved Penny Pinching Publicity. And you can read all about it below!
You will be heard!
Shannon
PS: This week's feature article is about one of the most common problems I address in the Penny Pinching Publicity Forum. Once you read it, you'll know more about what an editor thinks about when they get your press release.
It's back and better than ever!
Imagine having all the resources in place to get your publicity machine working for you. No struggling to write a good press release. No worries about finding media contacts. That's what Penny Pinching Publicity is all about. It's like having your own PR consultant on speed dial.
But you need more: a one-stop-shop place to not only discuss media relations - but other marketing ideas as well. So I created the all new Penny Pinching Publicity program.
If you become a Penny Pinching Publicity Platinum member this month, you will have access to:
Get Free Publicity Using Social Networking ebook - chock full of how to use social media to increase your visibility to your target market
A teleclass with me to help you with all your Social Networking questions
A fill-in-the-blank news release so you can easily promote your business to the media
A webinar featuring the Queen of Marketing MaryPat Kavanagh, who will be sharing details on using social media and social networking to build your business
A newsletter sharing additional tips and tactics, including media profiles and contacts
A forum to connect with me and other members to ask any marketing & PR questions
A copy of the teleclass and webinar mailed to your door each month
Have you written and
sent out press releases numerous times only to have disappear in the media
abyss, never seeing the light of day?
If so, let's pretend
that you aren't a business professional right now. Let's say that you are an
editor - an editor that's looking for great content to fill up the pages of your
publication, but only seem to get submissions that you can't use.
What would you look for
in a press release that a business professional has sent to
you?
The press release has been sent using the proper
format:
It is written on and submitted using company
letterhead.
The contact information includes a name, phone number, and
an e-mail address.
A date is stated for when the press release is
to be published on the right side, i.e., For Immediate
Release.
The press release shows its end with the "###"
symbol.
It concludes with the name and contact
information for if there are any questions.
The press release has a newsworthy slant and would be of
interest to your readers:
The content needs to catch the interest of your
readers and doesn't sound like an infomercial.
Those who are reading won't ask themselves, "Who
cares?"
It answers who, what, where, when, and how in a
journalistic style.
Claims that are made in the press release are
supported by experts in that field, or by parties who are related to the topic
matter.
Now, while still using an editor's mindset, reread the
press release that you've written as a business professional. Does it conform to
all the conditions above? If not, you might want to 'edit' your press release in
order to increase its chances of getting published.
September 10, 2008 - 8 PM ET (5 PM PT) Using Social Media for Publicity
Exclusive teleseminar for Penny Pinching Publicity Platinum Members
Sponsored by ReadyTalk
September 24, 2008 - 9 AM - 5 PM (ET)
Email Marketing in 2008: What Every Company Should Know
Live Event at Holiday Inn Express, Latham, NY
I'm speaking on several subjects including list building and email marketing content.
Sponsored by The Association of Strategic Marketing
Get a
1271 Avenue Of The Americas
Fl 29
New York, NY 10020
(212) 522-1212
FAX: (212) 522-0066 http://www.people.com
Here's the scoop:
Established in 1974 and designed as a forum for personality journalism through the use of short articles on contemporary news events and people. Content focuses on celebrities in the arts, sciences, business, politics, entertainment and sports worlds.
Allison is a staff editor and covers diet, fitness, food and celebrity chefs. Contact her via e-mail.
Editor's note: I've done my best to make sure these contacts and their details are accurate. But remember, it's best to check to make sure!
Shannon Cherry, APR, MA is the founder and president of Cherry Communications, which includes the subsidiary Be Heard Solutions. She works with small business owners, nonprofit directors and entrepreneurs to help them to be heard.
For more than 15 years, she's been turning people's thoughts and ideas into clear, concise, compelling stories - the kind that stand above the rest and get noticed.
In addition to her consulting work, Shannon has co-authored two books: Be Your Own Great & Powerful: A Woman's Guide to Living a Real, Big Life and Parenting Beyond Belief, an Amazon best seller for more than eight months. She is also the blogger behind, Startup Spark, one of the top 50 business blogs in the world. She also blogs at http://www.thepowerpublicist.com, giving additional media relations and marketing communications advice and tips.
Shannon is a professional speaker, who has presented internationally on the topics of media, public relations, marketing and parenting.
Have you ever had a
Dream that you were Afraid to Pursue? Do you have a Great Idea that has Never seen the Light of Day? If ANY of this sounds familiar then
IT'S TIME to DO something about it! Check out The Dreams to Reality
Experience and live your purpose!
ReadyTalk's audio conferencing and web meeting services will help you sell, work with clients, record content
and communicate easily and affordably. With ReadyTalk, you will create
web seminars, host online meetings, conduct conference calls and easily
record and distribute your material all while saving time and money. Go
to: http://www.readytalk.com Here's the secret to making more money using affiliate programs. Learn how Internet Marketer Alice Seba made a full-time income simply by promoting other people's products. Visit Affiliate Marketing Sweetie today.
Is your business failing? Are
you struggling to get everything done? 97% of all failure is due to the
system - not the person. Stop letting your business drive your life -
and jump in the driver's seat. Create systems easily to build the
business you love with Outrageously Effective Systems.
Join Lorrie Morgan Ferrero and Marie Forleo as they share
"How To Use YOUR STORY to Make Your Product or Service Irresistible, Connect More
Effectively with Your Target Market and Produce Profound RESULTS for Your Business"
Visit http://www.lorrieandmarie.com to register for this FR*EE teleclass today!
Are you reading this?
Then why not put your ad here too! Great rates, and a discount for buying multiple ad space. Visit our ezine info page.
Disclaimer: Neither Be Heard Solutions, Cherry Communications nor Shannon Cherry endorses the accuracy or reliability of any of the paid advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. Please do your own due diligence BEFORE purchasing any product.
Penny Pinching Publicity Preview: Using social media for publicity
Feature Article: If You Were An Editor, What Would You Want?
Events & Highlights: What's Shannon Up To?
Media Profile: People Magazine
About Shannon: Find out more about this award-winning presenter, author and publicist.
Marketplace: Great Offers From Great People
**Recommend Be Heard!**
Find this ezine valuable? Why not recommend it to a few friends? As a thank you for doing this, you'll have a chance to win a complimentary copy of my bestselling audio program, The Inside Scoop.
Be Heard!
September 2, 2008 Volume IV, Issue 24 ISSN: 1942-9320
Published weekly. You are on our list because you asked to be. To change your subscription, see link at end of the ezine.
Be Heard! is the free weekly online newsletter for entrepreneurs, solo professionals, consultants, coaches and small business owners that will help you learn the secrets to attract more targeted clients and customers through publicity and promotions.
I had a great week. Especially on Wednesday, when my friend from California visited me on the way to a wedding. Sierra Sullivan is The Passion Coach and she's also the publisher of an amazing and beautiful magazine called The Ray. That morning, I got a massage and was so excited to see her, I rushed right, sans makeup, over to one of my favorite restaurants to see her.
Sierra and I had a wonderful afternoon, eating lunch, sipping wine and talking about how we've both made our business dreams into reality. We're both able to have the lives we want - including taking off entire afternoons - all due to putting our dreams in motion. And now Sierra is going to share the secret of how to do it with everyone. Check out her Visions to Reality Class that's starting in just a few days.
And speaking of dreams, one of mine is about to come true, too. This entire summer, I've worked hard to create a membership program like no other. It has different levels so that everyone can join and get value no matter what the budget. But more importantly, it was developed based on what you've told me you've been needing: publicity & marketing ideas; media contacts; pre-written, ready to go press releases; and additional tips and tactics from marketing gurus. It's the new improved Penny Pinching Publicity. And you can read all about it below!
You will be heard!
Shannon
PS: This week's feature article is about one of the most common problems I address in the Penny Pinching Publicity Forum. Once you read it, you'll know more about what an editor thinks about when they get your press release.
It's back and better than ever!
Imagine having all the resources in place to get your publicity machine working for you. No struggling to write a good press release. No worries about finding media contacts. That's what Penny Pinching Publicity is all about. It's like having your own PR consultant on speed dial.
But you need more: a one-stop-shop to not only discuss media relations but other marketing ideas as well. So I created the all new Penny Pinching Publicity program.
If you become a Penny Pinching Publicity Platinum member this month, you will have access to:
Get Free Publicity Using Social Networking ebook - chock full of tips and guidance on how to use social media to increase your visibility to your target market
A teleclass with me to help you with all your Social Networking questions
A fill-in-the-blank news release so you can easily promote your business to the media
A webinar featuring the Queen of Marketing MaryPat Kavanagh, who will be sharing details on using social media and social networking to build your business
A newsletter sharing additional tips and tactics, including media profiles and contacts
A forum to connect with me and other members to ask any marketing & PR questions
A copy of the teleclass and webinar mailed to your door each month
And so much more
Plus, this is your last chance to sign up at the current discounted rate. The price is going up next week. Go to http://www.PennyPinchingPublicity.com
If You Were An Editor, What Would You Want?
Have you written and sent out press releases numerous times only to have them disappear in the media abyss, never seeing the light of day?
If so, let's pretend that you aren't a business professional right now. Let's say that you are an editor - an editor that's looking for great content to fill up the pages of your publication.
What would you look for in a press release that a business professional has sent to you?
The press release has been sent using the proper format:
It is written on company letterhead.
The contact information includes a name, phone number, and an e-mail address and is at the END of the release.
A date is stated for when the press release is to be published on the right side, i.e., For Immediate Release.
The press release shows its end with the "###" symbol.
The press release has a newsworthy slant and would be of interest to your readers:
The content will catch the interest of your readers and doesn't sound like an infomercial.
Those who are reading won't ask themselves - "Who cares?"
It answers who, what, where, when, and how in a journalistic style.
Claims made in the press release are supported by experts in that field, or by parties related to the topic matter.
Now, while still using an editor's mindset, reread the press release that you've written as a business professional. Does it conform to all the conditions above? If not, you might want to edit your press release in order to increase its chances of getting published.
September 10, 2008 - 8 PM ET (5 PM PT) Using Social Media for Publicity
Exclusive teleseminar for Penny Pinching Publicity Platinum Members
Sponsored by ReadyTalk
September 24, 2008 - 9 AM - 5 PM (ET)
Email Marketing in 2008: What Every Company Should Know
Live Event at Holiday Inn Express, Latham, NY
I'm speaking on several subjects including list building and email marketing content.
Sponsored by The Association of Strategic Marketing
Get a $25 discount by going to:
http://www.associationofmarketing.org/seminars/382306?cd=15402:0:1:1:7&discount_code=X5973169 September 24, 2008 - 8 PM ET (5 PM PT) Developing Profitable Relationships Using Social Networking with Mary Pat Kavanagh
Exclusive teleseminar for Penny Pinching Publicity Platinum Members
Sponsored by ReadyTalk
People Magazine
1271 Avenue Of The Americas
Fl 29
New York, NY 10020
(212) 522-1212
FAX: (212) 522-0066 http://www.people.com
Here's the scoop:
Established in 1974 and designed as a forum for personality journalism through the use of short articles on contemporary news events and people. Content focuses on celebrities in the arts, sciences, business, politics, entertainment and sports worlds.
Allison is a staff editor and covers diet, fitness, food and celebrity chefs. Contact her via e-mail.
Editor's note: I've done my best to make sure these contacts and their details are accurate. But remember, it's best to check to make sure!
Shannon Cherry, APR, MA is the founder and president of Cherry Communications, which includes the subsidiary Be Heard Solutions. She works with small business owners, nonprofit directors and entrepreneurs to help them to be heard.
For more than 15 years, she's been turning people's thoughts and ideas into clear, concise, compelling stories - the kind that stand above the rest and get noticed.
In addition to her consulting work, Shannon has co-authored two books: Be Your Own Great & Powerful: A Woman's Guide to Living a Real, Big Life and Parenting Beyond Belief, an Amazon best seller for more than eight months. She is also the blogger behind, Startup Spark, one of the top 50 business blogs in the world. She also blogs at http://www.thepowerpublicist.com, giving additional media relations and marketing communications advice and tips.
Shannon is a professional speaker, who has presented internationally on the topics of media, public relations, marketing and parenting.
Have you ever had a Dream that you were Afraid to Pursue? Do you have a Great Idea that has Never seen the Light of Day? If ANY of this sounds familiar then IT'S TIME to DO something about it! Check out The Dreams to Reality Experience and live your purpose!
ReadyTalk's audio conferencing and web meeting services will help you sell, work with clients, record content and communicate easily and affordably. With ReadyTalk, you will create web seminars, host online meetings, conduct conference calls and easily record and distribute your material all while saving time and money. Go to: http://www.readytalk.com Here's the secret to making more money using affiliate programs. Learn how Internet Marketer Alice Seba made a full-time income simply by promoting other people's products. Visit Affiliate Marketing Sweetie today.
Is your business failing? Are you struggling to get everything done? 97% of all failure is due to the system - not the person. Stop letting your business drive your life - and jump in the driver's seat. Create systems easily to build the business you love with Outrageously Effective Systems.
Join Lorrie Morgan Ferrero and Marie Forleo as they share
"How To Use YOUR STORY to Make Your Product or Service Irresistible, Connect More
Effectively with Your Target Market and Produce Profound RESULTS for Your Business"
Visit http://www.lorrieandmarie.com to register for this FR*EE teleclass today!
Are you reading this?
Then why not put your ad here too! Great rates, and a discount for buying multiple ad space. Visit our ezine info page.
Disclaimer: Neither Be Heard Solutions, Cherry Communications nor Shannon Cherry endorses the accuracy or reliability of any of the paid advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. Please do your own due diligence BEFORE purchasing any product.
Sierra and I had a wonderful afternoon, eating lunch, sipping wine and talking about how we've both made our business dreams into reality. We're both able to have the lives we want - including taking off entire afternoons all due to putting our dreams in motion. And now Sierra is going to share the secret of how to do it with everyone. Check out her 
If so, let's pretend
that you aren't a business professional right now. Let's say that you are an
editor - an editor that's looking for great content to fill up the pages of your
publication, but only seem to get submissions that you can't use.
