Iāve
been leaving my house every weekday by 6am to go to my horse trainer.Ā
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Thatās where my pony, Han Solo, has lived for the past 5 months so he could get the training he desperately needed.
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After the first couple of months, Han was ready. Then it was my turn to
get training on becoming a more confident rider.
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Iāve come a long way...but there are still a few holes in my
training.Ā
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Like, I havenāt been able to steer Han properly when we trot. And I flop
all over the saddle like a sack of potatoes when I post...Ā
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Because weāre not speaking the same
language.Ā
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Itās like weāre not on the same page.
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Well, I started reading a book called Horse Speak: The Equine-Human
Translation Guide. Itās been life-changing honestly.
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Horses have a very quiet language. But when you pay attention, they are
speaking volumes. Itās just that humans are looking for horses to speak like we do. They donāt do that.
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Back to this morningā¦
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I got up at 4:00am š“ to go to my trainerāsā¦BEFORE he came out to work
with my pony.Ā
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See, Han is hard to catch. And I wanted to spend time alone with him
(without my trainer) to test out my new horsie lingo.
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The sun was just peeking over the mountains when I arrived. I slipped into
Hanās enormous pen and walked over to him.Ā
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He didnāt run away. But he didn't invite me in
either.Ā
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He just stood there, eyeing me.
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So I tried some of the ālanguage patternsā Iāve been learning from the
book.
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I did the 3 breath greeting horses use with each other.
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Suddenly Han snapped his head around, and looked at me with the most
surprised look ever.Ā
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It wasn't wild-eyed. Just like, "Whoa. That's my
language."
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And we connectedā¦hard.
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Once I saddled him up, he did everything I asked him to
do.Ā
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The trot was smooth like butterā¦and so was my
posting.Ā
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We were finally in sync. (This photo shows Han with āairplane earsā
which means heās calm and relaxed.)
I believe itās because he appreciated that I was trying to understand
him.Ā
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All I know is it got results.Ā
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You may not need to speak horse in your world. But if youāre in sales, you
DO need to speak womanese.
Ā
Women respond to different language patterns than
men.Ā
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We do not resonate with dudebro marketing.Ā
Ā
š«Hype-filled sales copy?
Ā
š«Pushy, aggressive bullets?
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No way, Jose. That stuffās not gonna fly here.Ā
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But the good news is that selling to women is an acquired
skill.Ā
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Itās something you can learnā¦ andā¦ it can open up the floodgates of
profits to rake in huge wads of cash.
š How to steer clear of the common mistakes most marketers make (both
male and female)
Ā
š Ways to avoid isolating men when you still want to reach
women
Ā
š Easy edits you can use to make your copy more
female-friendly
Ā
š Before and after examples of how to feminize bro copy
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And more!
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And since the internet today is filled to the brim with dudeified
copyā¦this can become your greatest secret weapon that will forever set you apart in copy land.
