Somehow I was able to explain things a little differently than I have in
the past.
Now here’s the intimidating part…
I took on the challenge to pick apart some work from the giants in our
industry…😱
And turn them into more rapport-building bullets that speak to
women.
I tackled Dan Kennedy, Ben Suarez, Amil Armarsi, Eugene Schwartz, John
Carlton, and even (gasp) Gary Halbert.
Obviously the bullets I was looking at were already proven in the
marketplace to make $$.
So who was I to think I could make them better?
Well, I didn’t necessarily make them “better”...Just
DIFFERENT.
Selling to women has never been about ignoring traditional marketing
principles. Not for a minute.
Persuasion is persuasion is persuasion.
Instead, it’s about using the language patterns females use…and reflecting
them back to them, like a mirror.
Can I show you what I’m talking about?
Okay, here’s an example of a John Carlton bullet that’s selling a
self-defense product strictly to dudes…
👉 The nastiest streetfighting "tricks" you'll ever need... guaranteed to astonish (and defeat) almost every attacker within seconds!
When I put it through the femmed up machine, it became
this…
👉 The stealthiest streetfighting "tricks" you'll ever need... guaranteed
to leave almost every attacker slack-jawed and defeated within seconds!
Because if a woman is attacked by a bigger, stronger perpetrator, she just
wants to get the hell away unscathed. She’s not looking to humiliate the guy.
Then, there’s this Gary Halbert bullet about the benefits of Tai
Chi…
👉 TAI CHI has a relaxing effect, almost like a mild tranquilizer, letting you sleep better at night and feel better in the morning.
Which I morphed into this more feminine bullet…
👉 TAI CHI has a comforting effect, almost like a mild tranquilizer,
helping you drift into a deep, restorative sleep and waking up feeling like a warrior princess ready to take on the day
Gary’s bullet actually would reach females as he wrote
it.
I just added a bit more visual imagery...Because women picture things
in their minds more than guys.
And then there’s this Eugene Schwartz’ testosterone-rich
bullet…
👉 How to suck pore-enlarging blackheads right out of your face, using nothing but ordinary breakfast cereal.
Which I translated to womanese…
👉 How to extract pore-enlarging blackheads, using nothing but ordinary
breakfast cereal.
Ladies don’t “suck” out revolting blackheads.
We don’t even like to acknowledge their existence.
But since we know they DO exist (and we don’t want them), we lean towards
a more cosmetic description.
The entire bullet clinic was an eye-opening way to look at the
classics.
And since a strong bullet is a microcosm of powerful copy, when you
master bullets, it elevates ALL of your work.
Give yourself permission to look at things a little differently. The
pay-off is HUGE!
Warmly,
Lorrie
P.P.P.S. Sorry there weren't any Halloween references today.
🎃
