Inbox Ideas | Email Marketing Tips by AWeber

Social Proof Tool Boosts Landing Page Conversion 32.4%

by Justin Premick on July 25th, 2008

The recent release of a new subscriber count chicklet met a mixed response.

We’ve read plenty of positive comments on the blogs who covered this feature.

But there were definitely others (both in the release post’s comments and on other blogs) who doubted the usefulness of such a feature.

Of course, this is one of those cases where you should apply the best lesson in marketing — Test!

Fitness expert and AWeber user Carl Juneau did just that, setting up a split test on his landing page to see if the presence of the subscriber count chicklet affected opt-in rates.

He swung by our blog the other day to share his results.

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Hate Broken Links? Automatically Check Your Emails For Them With Link Checker

by Justin Premick on July 23rd, 2008

Chances are, you’ve thoroughly tested an email and sent it out — then found out from your subscribers that you missed a typo or some other error in your email.

After all, you’re human. We all miss things in reviews from time to time.

But when you miss a broken link in your email, the consequences to your email marketing campaign, and your business as a whole, can be severe:

Wouldn’t it be reassuring to know before you save your email that all the links are working?

Now, you will know.

To learn more, read on and watch this short video.

Continue reading “Hate Broken Links? Automatically Check Your Emails For Them With Link Checker”


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Add a Web Form Footer To Share Your Privacy Policy, Announce a Free Bonus and More

by Justin Premick on July 22nd, 2008

An effective headline is a key part of a good web form — it’s where you show would-be subscribers why they should sign up to your email list!

But what if you want to convey other information in your web form that you’d prefer not to mix in with the headline?

It can be useful to put that content beneath your web form, in the “footer” area.

For more on this new feature, including a short video, read on.

Continue reading “Add a Web Form Footer To Share Your Privacy Policy, Announce a Free Bonus and More”


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Asking Subscribers To Whitelist You: Is It Ever Too Late?

by Justin Premick on July 18th, 2008

United Airlines doesn’t think so.

I just got an email from them asking me to add the address they use to send email marketing campaigns to my address book.

The thing is, I’ve been getting emails from them for a while now. Years, I think. And as far as I can tell, they’ve done a good job of getting to my inbox.

Continue reading “Asking Subscribers To Whitelist You: Is It Ever Too Late?”


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Join Markus Allen and Justin For a Discussion of Email Marketing

by Justin Premick on July 16th, 2008

One of the most common “snags” many people have when creating email marketing campaigns is creating effective messages. They aren’t sure where to get content, or how to put their message together in a way that gets results.

At noon tomorrow (July 17, 2008) I’ll be joining Markus Allen for a “Stump Markus” teleseminar on email marketing.

We’ll discuss how to craft profitable, response-pulling campaigns — even if you’re not a “copywriting whiz.”

To join us for this free call, tomorrow at 12PM EDT call:

(724) 444-7444

at the prompt, enter call ID 17477.

You can also get the details on Markus’ show here.

See you there!


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Can You Get More Readers By Displaying Your Subscriber Count?

by Marc Kline on July 16th, 2008

Just because someone else does something, doesn’t mean you should, does it?

Maybe not, but from infancy all the way through adulthood, we take cues from others on what is worth our attention.

Now with just a few clicks, you can add a subscriber count chicklet to your AWeber opt-in form that shows your website visitors how many others are benefiting from you email newsletter.

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List Building: How To Get Valid Email Addresses

by Justin Premick on July 10th, 2008

In one of our recent “How to Get Started” webinars, one of the attendees asked how to ensure that he gets valid email addresses from his subscribers:

Is it a good idea to ask them to enter their email address twice to prevent typos?

It’s a great question, and not something most new to email marketing think about.

After all, you don’t want to get just any old email address, but rather an address where you can reach your subscriber (not to mention where they’ll see and read your emails).

So… is this a good idea?

Continue reading “List Building: How To Get Valid Email Addresses”


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July 4th 2008 Holiday Hours

by Justin Premick on July 3rd, 2008

Our support offices will be closed for Independence Day on Friday, July 4th, as we get together with family and friends to celebrate.

As always, we’ll be keeping an eye on things to address any critical issues.

We’ll be back on Saturday, July 5th at 9:00AM EDT to answer your questions by phone, email and live text chat.

Thanks, and have a great holiday!


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AWeber User Gets 1000% Increase In Opt-Ins Using Popover Form

by Justin Premick on July 3rd, 2008

Over at MarketingSherpa there’s a great case study of how AWeber user Leo Notenboom of Ask-Leo.com increased his opt-in conversions by more than 1000%.

The part that might surprise a lot of our readers (but not us)? He did it using a popover form. As in, a simulated popup form.

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27 New HTML Email Templates

by Justin Premick on June 30th, 2008

Many of our customers like to use HTML emails to send vibrant, branded communications to their subscribers. (So do we, for that matter.)

But creating a great-looking email can be challenging, especially if you’re not a designer and/or (like me) just aren’t an artist by nature.

That’s why we created our original HTML email templates — to help you spend less time on design, and more time on the content of your emails (not to mention the rest of your business).

Today, I’m excited to announce a new series of attention-grabbing HTML email templates, available for your use right now in your AWeber account.

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