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How Do I Personalize My Messages?


Personalization fields allow you to include information specific to individual subscribers in your messages to them.

Instructions for AWeber's new message editor are below. Instructions for the old version of the editor are further down the page.

Step by Step Instuctions

  1. When editing a message, you can insert a personalization field by first selecting the area in which you'd like to create the field.

  2. Next, in the toolbar above the editor, click the "Add Personalization" button (it looks like a silhouette).

  3. Now, back in the editor, choose what information you would like to insert from the menu.



    See a list of what you can personalize.

Tips And Tricks For Better Personalization:


Since you may not have captured the names of every one of your subscribers, you need to be careful how you use name personalization in your messages.

Always make sure that your message makes sense even if there is no name to insert. Be especially careful with commas and other punctuation.

For instance if you type a greeting line as:

Hello, [FIRST NAME],

Then a subscriber whose name you don't have would get a message that started out:

Hello, ,

Looks strange, doesn't it? To eliminate the odd appearance of the extra comma, only use one comma:

Hello, [FIRST NAME]

This way John Doe's e-mail will read:

Hello, John

A subscriber whose name you don't have will get an e-mail that starts:

Hello,

Much better.

Using AWeber's Old Editor?


While editing a message, click the Personalize link, located to the upper right of the section that you are editing:



A list of variables will appear. Click on the variable you want to use and it will be inserted into your message wherever your cursor was.

Or, you can type the variable into your message wherever you want it to appear.

See what the personalization variables represent.

Tips And Tricks For Better Personalization:


Since you may not have captured the names of every one of your subscribers, you need to be careful how you use name personalization in your messages.

Always make sure that your message makes sense even if there is no name to insert. Be especially careful with commas and other punctuation.

For instance if you type a greeting line as:

Hello, {!firstname},

Then a subscriber whose name you don't have would get a message that started out:

Hello, ,

Looks strange, doesn't it? To eliminate the odd appearance of the extra comma, only use one comma:

Hello, {!firstname}

This way John Doe's e-mail will read:

Hello, John

A subscriber whose name you don't have will get an e-mail that starts:

Hello,

Much better.


Still Have Questions?

If after reading this article you still have questions, contact us for a personal response from our Customer Solutions team.

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