Home > Support > Knowledge Base Home > Customers > Messages > Personalization


Search the Knowledge Base:


[Advanced Search]

Browse by Category



What Can I Personalize in My Messages?


AWeber messages can include a wide variety of personalization:

Name Variables


The AWeber system can correct the capitalization of most subscribers' names. So if someone enters their name as sTEvE, AWeber can display their name in messages as Steve.

Variable Displays
   
 {!name} Subscriber's full name
 {!name_fix} Full name, corrects capitalization
 {!firstname} Subscriber's first name
 {!firstname_fix} First name, corrects capitalization
 {!lastname} Subscriber's last name
 {!lastname_fix} Last name, corrects capitalization
 


Date Variables


AWeber can display the current date, as well as the date the subscriber opted in to your list, in several formats.

For the current date:

Desired Date Format
 Use Subscriber Sees
     
 Long Date
  {!date long+0} January 3, 2007
 Abbreviated  {!date abb+0} Jan 3, 2007
 Short w/Slash
  {!date ss+0} 1/3/2007
 Short w/Dash
  {!date sd+0} 1-3-2007
 Eurpoean w/Slash
  {!date es+0} 3/1/2007
 European w/Dash
  {!date ed+0} 3-1-2007
 Day of the Week
  {!date dayname+0} Wednesday


After inserting the date variable, you can change the number 0 to another one in order to make a future date display in the message. Examples: {!date long+1}, {!date abb+7}


For the date a subscriber signed up to your list:

Desired Date Format
 Use Subscriber Sees
     
 Long Date
  {!signdate long} January 3, 2007
 Abbreviated  {!signdate abb} Jan 3, 2007
 Short w/Slash
  {!signdate ss} 1/3/2007
 Short w/Dash
  {!signdate sd} 1-3-2007
 Eurpoean w/Slash
  {!signdate es} 3/1/2007
 European w/Dash
  {!signdate ed} 3-1-2007
 Day of the Week
  {!signdate dayname} Wednesday

Note that the signdate variables do not use the +0 that the current date variables do.


Geographic Variables:


When subscribers opt in to your list, AWeber captures their IP address. Based on this IP address, for most subscribers we can capture geographic information which you can use to personalize your messages.

This geographic data is based on the subscriber's IP address, which will not always match where they are physically located. It is an approximate measure, so please use it accordingly.


Variable Displays
   
{!geog_country} Country (where subscriber signed up from)
 {!geog_region} Region (in the USA, this is State)
{!geog_city} City
{!geog_postal}
 Postal Code
{!geog_lat} Latitude
{!geog_lon} Longitude
{!geog_dma_code} Direct Marketing Association code
{!geog_area_code} Area Code



RSS Variables:


These variables pull information from an RSS feed that you've set up Blog Broadcast for. They do not apply to Follow Up Messages or regular Broadcasts.

Variable Displays
 
  
{!rss_channel_title} Title of Your Feed
{!rss_channel_description} Description of Your Feed
{!rss_channel_link} Link to Your Web Page
{!rss_itemblock}
 Opens an RSS Item Block
{!rss_itemblockend}
 Closes an RSS Item Block
{!rss_item_title}
 Title of Your Post
{!rss_item_date}
 Date of Your Post
{!rss_item_description}
 Excerpt/Content From Post
{!rss_item_content} Full Content From Post
{!rss_item_link}
 Link to Full Post Online



The {!rss_item_title}, {!rss_item_date} and {!rss_item_description} variables will not work if you place them outside of an RSS item block - they have to appear after {!rss_itemblock} and before {!rss_itemblockend}


Custom and Global Fields:


Variable Displays
   
{!custom variable_name}
 Whatever information is stored in the variable_name custom field
  {!custom_fix variable_name} Whatever information is stored in the variable_name custom field, with the first letter of each word capitalized
{!global variable_name} Whatever information is stored in the variable_name global field
{!global_fix variable_name}
 Whatever information is stored in the variable_name global field, with the first letter of each word capitalized


Other Variables:


Variable Displays
   
{!email} Subscriber's email address
 {!ad_tracking} Subscriber's ad tracking category 
{!remove_web} Unsubscribe link
{!add_url}
 URL where subscriber signed up
{!add_ip} IP address subscriber signed up from
{!signature} Your signature file
{!contact_address} Your postal contact address





Still Have Questions?

If after reading this article you still have questions, contact us for a personal response from our Customer Solutions team.

Related Articles