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What Can I Personalize in My Messages?
Personalization fields allow you to include information specific to individual subscribers in your messages to them.
Instructions for AWeber's new message editor are below. Instructions for the old version of the editor are further down the page.
When editing a message, you can insert a personalization field by first selecting the area in which you'd like to create the field.
Next, in the toolbar above the editor, click the "Add Personalization" button (it looks like a silhouette).
Now, back in the editor, choose what information you would like to insert from the menu.
You can include:
Subscriber Information
The following information is puled from the subscriber's initial signup, and is mostly information that they provided directly to you.Full Name
First Name
Last Name
Email Address
Thank you page
Ad Tracking
IP Address
Signup URL
Signup Date
Information from Your Account
This information is set on your List Settings page.Signature
Contact Address
Unsubscribe Link
Date
Other Text Snippets
Subscriber Location
This information is generated from your subscriber's IP address.Country
Region
City
Postal Code
Latitude
Longitude
DMA Code
Area Code
Using AWeber's Old Editor?
AWeber messages can include a wide variety of personalization:Name Variables
The AWeber system can correct the capitalization of most subscribers' names. So if someone enters their name as sTEvE, AWeber can display their name in messages as Steve.
| Variable | Displays |
| {!name} |
Subscriber's full name |
| {!name_fix} |
Full name, corrects capitalization |
| {!firstname} |
Subscriber's first name |
| {!firstname_fix} |
First name, corrects capitalization |
| {!lastname} |
Subscriber's last name |
| {!lastname_fix} |
Last name, corrects capitalization |
Date Variables
AWeber can display the current date, as well as the date the subscriber opted in to your list, in several formats.
For the current date:
|
Desired Date Format |
Use |
Subscriber Sees |
|
Long Date |
{!date long+0} | January 3, 2007 |
| Abbreviated | {!date abb+0} | Jan 3, 2007 |
|
Short w/Slash |
{!date ss+0} | 1/3/2007 |
|
Short w/Dash |
{!date sd+0} |
1-3-2007 |
|
Eurpoean w/Slash |
{!date es+0} | 3/1/2007 |
|
European w/Dash |
{!date ed+0} | 3-1-2007 |
|
Day of the Week |
{!date dayname+0} | Wednesday |
 |
After inserting the date variable, you can change the number 0 to another one in order to make a future date display in the message. Examples: {!date long+1}, {!date abb+7} |
For the date a subscriber signed up to your list:
|
Desired Date Format |
Use |
Subscriber Sees |
|
Long Date |
{!signdate long} | January 3, 2007 |
| Abbreviated | {!signdate abb} | Jan 3, 2007 |
|
Short w/Slash |
{!signdate ss} | 1/3/2007 |
|
Short w/Dash |
{!signdate sd} |
1-3-2007 |
|
Eurpoean w/Slash |
{!signdate es} | 3/1/2007 |
|
European w/Dash |
{!signdate ed} | 3-1-2007 |
|
Day of the Week |
{!signdate dayname} | Wednesday |
Note that the signdate variables do not use the +0 that the current date variables do.
Geographic Variables:
When subscribers opt in to your list, AWeber captures their IP address. Based on this IP address, for most subscribers we can capture geographic information which you can use to personalize your messages.
 |
This geographic data is based on the subscriber's IP address, which will not always match where they are physically located. It is an approximate measure, so please use it accordingly. |
| Variable | Displays |
| {!geog_country} |
Country (where subscriber signed up from) |
| {!geog_region} |
Region (in the USA, this is State) |
| {!geog_city} |
City |
|
{!geog_postal} |
Postal Code |
| {!geog_lat} |
Latitude |
| {!geog_lon} | Longitude |
| {!geog_dma_code} | Direct Marketing Association code |
| {!geog_area_code} |
Area Code |
RSS Variables:
These variables pull information from an RSS feed that you've set up Blog Broadcast for. They do not apply to Follow Up Messages or regular Broadcasts.
| Variable |
Displays |
|
|
|
| {!rss_channel_title} |
Title of Your Feed |
| {!rss_channel_description} |
Description of Your Feed |
| {!rss_channel_link} |
Link to Your Web Page |
|
{!rss_itemblock} |
Opens an RSS Item Block |
|
{!rss_itemblockend} |
Closes an RSS Item Block |
|
{!rss_item_title} |
Title of Your Post |
|
{!rss_item_date} |
Date of Your Post |
|
{!rss_item_description} |
Excerpt/Content From Post |
| {!rss_item_content} |
Full Content From Post |
|
{!rss_item_link} |
Link to Full Post Online |
|
|
The {!rss_item_title}, {!rss_item_date} and {!rss_item_description} variables will not work if you place them outside of an RSS item block - they have to appear after {!rss_itemblock} and before {!rss_itemblockend} |
Custom and Global Fields:
| Variable | Displays |
|
{!custom variable_name} |
Whatever information is stored in the variable_name custom field |
| {!custom_fix variable_name} | Whatever information is stored in the variable_name custom field, with the first letter of each word capitalized |
| {!global variable_name} | Whatever information is stored in the variable_name global field |
|
{!global_fix variable_name} |
Whatever information is stored in the variable_name global field, with the first letter of each word capitalized |
Other Variables:
| Variable | Displays |
| {!email} | Subscriber's email address |
| {!ad_tracking} | Subscriber's ad tracking category |
| {!remove_web} |
Unsubscribe link |
|
{!add_url} |
URL where subscriber signed up |
| {!add_ip} |
IP address subscriber signed up from |
| {!signature} |
Your signature file |
| {!contact_address} | Your postal contact address |
