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Why Personalize My Messages?


Do you open and read postal mail that comes to you addressed "Current Resident"?

Not likely.

Much of the power of personalization lies in the fact that people are simply more likely to read email that addresses them by name.

Also important is the fact that personalization features help make your messages more useful to your subscribers.

Take, for instance, the case of Carrie Customer and her mailing list.

Carrie found that, when people on her mailing list had questions about their subscriptions, they often couldn't give Carrie the information she needed to help them. So, Carrie added several lines to the bottom of each message listing subscription information for each subscriber.

Now, when Sam Subscriber needs to make changes to his subscription, all the information he needs is right at the bottom of the last message he received from Carrie: 


Still Have Questions?

If after reading this article you still have questions, contact us for a personal response from our Customer Solutions team.

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