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What Is a Segment?
When you search through your subscribers, you do so using various search criteria.
A "segment" is a set of search criteria that has been saved for later use.
Segments are useful for searches that you frequently perform, and for sending broadcast messages to groups of people within a given list in your account.
Example:
Let's say that you have a newsletter about cars, and when people sign up, they tell you want kind of car they have. You perform a search each week to see how many people have Toyotas.
Rather than manually setting that search criteria every week, if you create a segment, you can more easily display all of your subscribers who have Toyotas.
We also provide you with several pre-made segments, which are already stored in your account. These segments include:
- All Leads
- Leads added in the past 24 hours
- Leads added in the past 48 hours
- Leads added in the past 7 days
- Leads added in the past 30 days
- Active leads
- Unsubscribed leads
Where Are My Segments Found?
To use segments for searching, go to the Search page in your account.
You will find them in the "View Segment" drop-down box.
You can use these to segment your broadcast messages using the "Send to Segment" box in any broadcast message, or you can make your own.
