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How Do I Install the Goal Tracking Feature of Email Web Analytics?
With most email analytics, a visitor clicks the link in your email and from there you have no idea what happens to the visitor.
Now you have the ability to track those hits with some JavaScript you should have already installed for the basic Email Web Analytics features. In addition to that you can track the actual dollars spent by email visitors.
Event Types
- Page Hit
- Sale
- CPC (Cost Per Click)
- CPM (Cost Per Thousand)
Single Value Events
The “sale” event type is probably the one you'll be most interested in. You can set a single sale value for every order on the “Reports -> Settings” page as in the example below:
Custom Value Events
Instead of setting a universal price, it's also possible to use JavaScript to set a unique price for each order. Your order page can pass the order details and value using PHP, Perl, Coldfusion, or other languages to the embedded javascript.
Have your order system insert the appropriate values indicated in yellow above and place the tracking javascript found in Step 1 of the basic installation instructions.
