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CAN-SPAM (Definition)
A federal law that regulates commercial email.
The law can be defined in four parts:
- It bans false or misleading header information
- It prohibits deceptive subject lines.
- It requires that your email give recipients an opt-out method.
- It requires that commercial email be identified as an advertisement and include the sender's valid physical postal address.
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
