What's the Difference Between Follow Up and Broadcast Messages?

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What's the Difference Between Follow Up and Broadcast Messages?

Under the Messages tab in your AWeber account, you will see that there are three options when you want to start creating a message: Follow Up, Broadcast, or Blog Broadcast.

Follow Up Messages

Follow up messages go out in order to people automatically after they subscribe. Whenever you create a new follow up message, you specify an interval, which is the number of days that the system should wait before sending it. So for instance, if your second follow up has an interval of 4, subscribers will get that message 4 days after the first follow up.

What Are Follow Ups Good For?

Follow up messages are a great way to welcome subscribers to your list, as well as deliver "evergreen" content that will be valuable to your subscribers no matter when they sign up for your list. Answering common questions about your products and services is one example of a great use of follow ups.

Learn more about creating follow ups!

Broadcast Messages

Broadcasts go out at specific dates and times, chosen by you when you create the message. Instead of setting an interval, you simply choose the send time of the broadcast, and it will go out to your list at that time. In addition, broadcasts can be sent to segments of your list, allowing you to target subscribers who are most interested in what you have to offer.

What Are Broadcasts Good For?

Broadcasts are an excellent way to make time sensitive announcements. Events, holiday emails, and the like are all great candidates for a broadcast message. Likewise, broadcasts are a good way to send weekly or monthly newsletters.

Learn more about creating broadcasts!

Blog Broadcasts

Blog broadcasts are actually not a third type of message, but rather a way to automatically create broadcast messages when you make a new post on your blog. If you are interested in using this feature, learn more about blog broadcasts here.

Which Kind of Message Should I Use?

As you can see above, both follow ups and broadcasts are useful in different situations. Rather than simply creating either follow ups or broadcasts, we recommend that you use them both together for best effect.