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How Do I Use Custom Fields to Personalize Messages?
If you've created custom fields for your opt in forms, you can personalize your messages with the information you capture.
Where To Find the Custom Fields
Create a new or edit an existing message.
Scroll down, and look for the "Personalize" options. Click to drop-down the box you see:

How To Insert a Custom Field
Once you've put your cursor into your message at the place where you'd like to have the field display, choose the custom field you'd like to insert.

When your message is sent, the code you see in the message will be replaced with whatever is stored in the field you inserted.