How Do I Integrate Google Analytics with AWeber?

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How Do I Integrate Google Analytics with AWeber?

Google Analytics offers a free way to track the source and usage patterns of traffic to your website.

If you don't use special tracking links in your email messages, however, there is no way to segment the traffic from your email marketing campaigns from the rest in your web analytics campaigns.

By taking just a few steps, you can add links to your AWeber messages that will allow you to compare the traffic sourced from email against web traffic.

How to Integrate AWeber with Google Analytics

Open Google Analytics' URL Builder.

In a new window or tab in your web browser, open a message in your AWeber account.

This article assumes that you're working with messages and links you've already created. You can, however, use the instructions to work on new messages as well. Write some messages, then follow these instructions.

Scroll down to the first link that appears in the message, and copy the URL address it links to your clipboard.

Switch back over to the URL Builder page and use the table below to fill in the necessary information:

Setting

Website URL

Campaign Source

Campaign Medium

Campaign Content

What to Enter

URL Address copied from your message

The name of the AWeber list your message is in

Just the word "email"

Something that indicates to you which message you pulled from the link.

If it was from a follow up message, enter FU followed by the message number (e.g. follow up #4 would be FU4).

If you're working on an address from a broadcast message scheduled to go out at a specific date and time, enter BC followed by an eight digit formatted date (e.g. set to go out January 2, 2010, enter 20100102).

Click on "Generate URL", and replace the original URL of the link in your message with the one found in bottom box.

For Example:

Before Using URL Builder:
http://www.example.com

After Using URL Builder:
http://www.example.com/?utm_source=kb-test-list&utm_medium=email&utm_content=FU4

You'll want to repeat this for each link in the message you're working on, as well as each follow up message you'd like to track web analytics for and every future broadcast message you send.

What You Can Track in Google Analytics

When reviewing many or most reports in your web analytics, you can segment traffic based on several characteristics. Look for the "Segment" drop-down box.

You'll see a long list of options to choose from, including "Source", "Medium", and "Content".

These correspond with the values you set for your links from your email campaign, so that you can track the source of traffic, from which email campaign it's coming from, all the way down to which particular message is generating it.