How Do I Collect Subscribers from Print Publications?

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How Do I Collect Subscribers from Print Publications?

Your website is the best way to generate a list of responsive subscribers, since people are seeking out your information at the point where they give you their email address.

However, some business owners:

	Don't have websites or physical locations customers can visit, but still want a way to effectively follow up with people
	Do have a website, but seek to expand the range of their advertising to reach a wider demographic

If either of these statements describe your business, advertising your email campaign in a print publication is a solution you will want to consider.

How to Collect Subscribers Using Print Ads

Find a publication that runs short advertisements in the price range you can afford.

To maximize your return on investment (ROI), you'll want to choose publications with a readership that fits in your business' niche, rather than general interest publications.

Run an ad that uses a few enticing words to hook the reader so that they want to know more.

The method you provide for readers to subscribe will depend on a combination of two factors:

	Whether or not you have a website
	The length of your ad space

If you do have a website and have ample space, direct readers to the URL address for a page on your website containing a sign up form in a highly noticeable location. Instruct them to sign up for your email campaign.

If you do not have a website, just provide the email address for your email campaign so that they can quickly send a blank email to subscribe.

For other means of building your list, review the related questions below.