How Do I Collect Subscribers at My Store?

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How Do I Collect Subscribers at My Store?

The gap between online and offline marketing continues to narrow as internet usage becomes more widespread and present in more parts of consumers' everyday lives.

In fact, 91% of American adults say they use email (source: Pew Internet & American Life Project), while 35% of small business owners polled said losing Internet access would have a major impact on their business (Source: Wells Fargo/Gallup survey).

Email marketing is a crucial component of the marketing strategy of successful online businesses. Whether your business is online, offline, or both, email should be part of your own strategy for acquiring new customers and gaining loyalty from current ones.

If you have a physical location for your business or interact with customers directly, find ways to collect email address and permission to send a newsletter and/or other incentives (the permission is necessary).

Here are three ideas to help you to get started:

1. Advertise On Everything You Print

There are many compelling reasons to have a website for your business. But if you don't have one, you can still build a permission based email campaign using email for signing up.

Whatever method you choose, advertise it prominently on everything you print for your business:

	Receipts		Bags
	Signs		Business Cards
	Stationary		Product Packaging
	Brochures		Advertising

If you're directing people to your website, make sure your sign up form stands out on the page people see when visit it.

2. Ask For Email Addresses

When existing and prospective customers pay your store a visit or call in, have your staff verbally ask them if they'd like to sign up for your newsletter as they purchase, perhaps as part of the process of ringing them up for their purchase.

"Would you like to receive our email newsletter? We offer exclusive special offers and promotions, including a 10% coupon off your next purchase here."

If you'd like to provide a more passive way for visitors to sign themselves up, include a sign up sheet (or individual cards for more privacy) on your sales counter, or somewhere near the front of the store.

Provide your email address to receive our newsletter with exclusive specials and new product announcements. Receive a coupon for 10% off any item at our store.

Name: ____________________
Email: ____________________

Offer incentives, like exclusive specials and new product / service announcements. People protect their email addresses and want to know what they'll get out of providing it to you.

Remember that simply asking for an email address and asking for an email address specifically to sign up for a newsletter are two very different things. Permission is necessary.

3. Promote Your Newsletter on the Phone

If people call in after hours or need to wait on hold for a period to speak with someone, you have great opportunities to:

	Provide them with an immediate opportunity to get information about your business
	Convert someone who may hang up and never call back into a continued prospect you can build a profitable relationship with

You can send them to your website, with a form they can sign themselves up with. Or, have them provide their email address (have them spell it out) to your sales and support teams or in their voicemail message.