Why Should I Use Email Marketing? :: AWeber Knowledge Base

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Why Should I Use Email Marketing?

Email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent in the lives of people around the world.

Meanwhile, on-line marketing was once seen as a risky endeavour for most businesses, but the gap between it and off-line marketing has rapidly narrowed:

Of U.S. and U.K. marketers surveyed, 81 percent plan to increasing their spending on email marketing in 2007, while only 50 percent said they'd increase spendings on direct mail.

Source: Alterian

Benefits of Email Marketing

Many companies are interested in email marketing campaigns, but feel that running an effective campaign is either too technical, too expensive, or obsolete due of SPAM abuse.

Fortunately, email marketing can be:

	Simple
	Affordable
	Effective

In fact, there may be no better time than now to get started on your company's first email campaign.

Our company has over 9 years of experience helping thousands of businesses run successful email marketing campaigns. Consider some of the compelling reasons your business should use email marketing.

Increase Your Bottom Line

Off-line advertising is expensive and can drain resources that could be spent more efficiently on less routine aspects of your business.

On the other hand, with email marketing, you can write email messages yourself and have them sent within minutes. It will cost you only pennies, but the return could be exponential.

$57.25 was generated for every $1 spent on email marketing in 2005, outperforming all other types of direct marketing.

Source: Direct Marketing Association

Many parts of an email campaign are automated, so that you may need to sign into your account only to schedule future messages for time-sensitive messages like special offers.

You can spend those left-over resources on other important aspects for your business, or pocket them and go on vacation!

Establish Profitable Relationships

Small companies can develop a personal relationship with their prospects and customers that their larger counterparts simply can't match due to their size.

But personal contact can be burdensome with so much other work to be done. It's a dilemma lots of businesses face.

Effective personal communication requires:

	Trust
	Time
	Repeated contact

By sending personalized email to subscribers, you can show them that you're a real, live person with their concerns and interests in mind.

Just answer common questions automatically to reduce support costs, then send information they'll complement you on as thoughtful and helpful.

Connect with your prospects without getting pulled away from the work you need to get done.

Boost Your Sales

Of course, personalized branding alone won't build your business. It's important also to use direct marketing to promote immediate sales.

Whether you're a local brick-and-mortar business or an on-line company, you can use email to send subscribers directly to your website or business for a speedy purchase.

Links to order pages, special limited time offers, and coupons are all time-tested, measurable ways to generate sales through email.

Do It Yourself Marketing

Don't be afraid of email! To run an effective email campaign, you don't need to hire an expensive design firm or copywriter. Our service offers a tool that is easy for you to use.

You just need to focus on writing some messages, and you've already got a start on that, whether you know it or not.

You must discuss questions, news in the industry, and the unique selling points of your products all of the time with your customers. Just put it into writing!

What's the First Step?

Get your feet wet by setting up an email campaign. Subscribe yourself and some associates, and send some test messages. If you have a website, put a sign up form on it.

We'll bet you'll find some other benefits we didn't cover here that will profit your business nonetheless.

Sign up today with AWeber for a risk-free thirty day trial.

If you cancel for whatever reason, we'll refund your money. But we think you'll quickly see results and will stay with us for the long haul.