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Why Should I Always Have a Plain Text Version of My Message?


When creating message to send to your list, you should always include a plain-text version, even if you do also include HTML.

There are two major reasons why:
  • Some subscribers will not be able to view a readable copy of HTML-only messages. 
Although most people use e-mail applications that support HTML messages, some don’t, and many provide their users with an option to disable them.
  • HTML-only messages are more likely to be content filtered.
Spammers often send messages that include only an HTML version with an image in it.  To ISP's, HTML messages that contain both versions look more credible.

When both versions are included, they are sent together as your messages go out. If a subscriber has the option to display HTML turned on, they’ll see that version by default.

Meanwhile, if a subscriber chooses not to display HTML or can’t, they’ll see the plain-text version automatically, all while minimizing the possibility of your message being filtered.

For tips, read our blog articles on constructing quality plain-text messages:

Who Cares About Plain Text?
More on Plain Text: Keys to a Good Header


Still Have Questions?

If after reading this article you still have questions, contact us for a personal response from our Customer Solutions team.

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